Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
430 episodes
Performance-Based SEO Is Changing Shed Businesses
What if SEO costs started at zero and only kicked in when you actually ranked? We sit down with Jacob Broussard to unpack a performance-based approach that flips the usual agency pitch on its head. No vague retainers, no blind faith—just clear ...
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Season 6
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Episode 24
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1:02:55
How Mentorship, Details, And Follow-Up Turn Shed Shoppers Into Loyal Customers
A shed sale isn’t won with pressure—it’s won with details, trust, and a clear path from need to solution. We sit down with veteran seller and mentor Hal Hatcher to unpack 15 years of practical wisdom you can put to work today. From the moment a...
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Season 6
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Episode 23
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1:02:11
STEEL KINGS: 2026 NFBA Building Expo is Here!
Ready for a trade show plan that actually helps you win the year? We break down the NFBA Building Expo in Oklahoma City with a clear schedule, the best sessions to target, and a floor strategy that turns handshakes into real results. From the f...
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Season 6
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Episode 22
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33:25
Building Teams That Actually Work
Growth isn’t just more orders, more crews, and more hours. Real growth shows up when teams trust the process, managers stop micromanaging, and owners finally get their time back. We sit down with Shalisha Wood of
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Season 6
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Episode 21
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43:25
Selling Sheds With Heart
Some sales advice hits like a fresh breeze on a hot lot. Meet Jerri Hayes—82 years young, razor-sharp, and the kind of pro who sells with heart, product knowledge, and a closer’s calm. We’re at Iguana Shed...
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Season 6
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Episode 20
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55:54
STEEL KINGS: 3D Designer to Sales
If you sell post-frame or tubular steel buildings, you’re probably juggling two hard problems: catching serious buyers at the moment of interest and delivering a build that lands on site exactly as promised. We brought Dan from
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Season 6
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Episode 19
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47:30
What Happens When A Niche Becomes A Network
Want a shed brand customers recognize and a dealer network that still feels local? We dig into the real tension between brand control and on-the-lot freedom, and we map a path that helps manufacturers create consistent demand while empowering d...
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Season 6
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Episode 18
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1:01:23
Legacy Over Hype: Slow, Steady, And Unshakable In A Storm
A 50-year shed business doesn’t survive on catchy pitches; it survives on trust. We sit with Mike Langston of Tampa Sheds to explore how a family company grew from corrugated aluminum buildings to a mod...
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Season 6
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Episode 17
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1:04:26
STEEL KINGS: 3D DESIGNER DEMO
Most post-frame buyers start on their phones. If your sales flow doesn’t, you’re already behind. We brought Dan and Norma from Idea Room into the studio to show how a mobile 3D configurator pairs with Sma...
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Season 6
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Episode 16
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47:51
From YouTube Lessons To 185-MPH Sheds
A backyard build, a midnight meeting, and a 30-day turnaround into ownership—this is how Eternity Buildings took shape and why it’s gaining ground. We sat down with Gary Boyle, Ron Ackerman, and Andr...
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Season 6
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Episode 15
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1:01:56
STEEL KINGS: Barndominiums? Are they worth the time?
Ready to stop guessing about barndominiums and start making confident decisions? We sit down with Emily—better known as Mrs. Postframe—to trace a remarkable journey from filming a DIY barn home to co-...
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Season 6
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Episode 14
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37:59
Backyard Profits, Built On Fun
Tighter margins, tougher competition, and buyers who research online before they ever step on your lot—sound familiar? We sat down with David Hershberger of Hershberger Lawn Structures to talk about the simples...
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Season 6
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Episode 13
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1:02:15
Data That Finds Your Missing Sheds
What if one click could clean customer info, correct fuzzy data, and quietly cut a third of your skips before they happen? That’s the promise Dan Jobrack of DataTrue brings to the shed and RTO world, wher...
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Season 6
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Episode 12
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1:13:44
STEEL KINGS: Post Frame Safety
Want a safer crew and a stronger business without slowing the job? We sit down with NFBA safety leaders Todd Meinhold (HD Quality Builders) and David Underwood (
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Season 6
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Episode 11
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41:58
From Faith To Features, Steven Choi Explains How Shed Pro Helps Builders Win Online
Buyers don’t want to be sold; they want to see. We sit down with Steven Choi of ShedPro to map out a simple, high-impact plan for modern shed sales: show up where high-intent customers search, make you...
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Season 6
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Episode 10
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1:06:04
A Finish Is A Promise: Protect The Brand On Every Shed
Shoppers judge a shed in seconds, and they judge it by the finish. We sat down with Pittsburgh Paints to unpack how a shed-first coatings program can transform more than the surface: faster thro...
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Season 6
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Episode 9
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1:15:09
STEEL KINGS: Sourcing for success starting and maintaining a successful post frame business starts with how you source it
Ready to grow post-frame without drowning in delays, backorders, and blown quotes? We sit down with Josh Nowlin—former crew hand turned executive leader at Burrows and current NFBA vice president—to...
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Season 6
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Episode 8
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40:53
Sheds, Strategy, And A Year Of Opportunity
Demand isn’t dead; it’s different. After a year where unit volumes stayed flat and consumer wallets tightened, we break down how the best manufacturers and dealers still grew by focusing on strategy over chance. We share what we’re seeing acros...
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Season 6
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Episode 7
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1:09:42
Cool Air, Safer Storage, Smarter Sheds
Your shed shouldn’t feel like an oven or a gas cabinet. We dig into a practical, proven way to protect what you store by helping your building breathe—using low intake, high exhaust, and small solar-powered fans that move air exactly when heat ...
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Season 6
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Episode 6
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1:00:01
When Success Becomes The Lesson: Rebuilding A Smarter Growth Engine Part 2
Growth doesn’t come from stacking more sheds on the lot; it comes from choosing the right model and building systems that make it work. We sat down to map how a shed business can hit a true 20% lift by aligning strategy with execution, from bou...
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Season 6
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Episode 4
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1:05:19
Why Offering Point‑Of‑Sale Financing Helps You Sell More Sheds During Slow Season
Buyers don’t want homework; they want a simple way to say yes. We sat down with finance veteran Joel Oney to unpack how point‑of‑sale financing helps shed, post‑frame, and steel builders close more deals, pr...
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Season 6
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Episode 3
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1:08:17
STEEL KINGS: NFBA Kickoff
Ready to stop building in a silo and start building with momentum? We sit down with the National Frame Building Association to unpack how post-frame pros turn shared knowledge into fas...
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Season 6
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Episode 2
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39:19
When Success Becomes The Lesson: Rebuilding A Smarter Growth Engine Part 1
The shed business isn’t simple anymore—and that’s a good thing if you know how to harness it. We take you behind the scenes of our five-year arc, share the wins and stumbles that pushed us to relaunch Shed Geek Marketing, and get practical abou...
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Season 6
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Episode 1
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50:58