Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
485 episodes
StoryBrand For Shed Dealers
Your shed website can look great and still quietly lose sales. The real issue is usually simpler than people want to admit: the customer can’t tell what you offer, why it matters, or what to do next fast enough. We sit down with fan-favorite sh...
Built Like A House But Still A Shed - PART 2
We tackle the ongoing debate in the shed industry: do you win with big inventory and instant gratification, or with custom builds and a tighter operation? We talk inventory turns, lead times, and why a mega lot can be both a magnet and a margin...
The Shed Builder Expo Works Because People Show Up To Help Each Other
A trade show doesn’t become a must-attend “family reunion” by accident. We’re joined by Marty Boltres and Matt Poe from Shed Business Journal to tell the behind-the-scenes story of how the
Built Like A House But Still A Shed - PART 1
A busy lot can still hide a stalled business, and that tension is where this conversation starts. We’re joined again by Sam Fawcett of Bitterroot Shedz in Montana to talk about what’s really changi...
Your Next Shed Lead Comes From The Feed
Your shed business can have great inventory, fair pricing, and strong salespeople and still feel invisible online. That’s the problem we tackle with Raymond Freedlander and Hal Licht from Simple Shed M...
How Shed Dealers Can Add Metal Buildings Without The Headaches
Your shed lot can be packed and your phones can still feel quiet. That’s the tension we dig into with Cesar Castillo from Castle Metal Buildings, a 20-year veteran of the carport and metal build...
Bankruptcy-Proof RTO Contracts
People hear “rent-to-own shed” and mentally translate it to “my building,” then bankruptcy hits and the paperwork suddenly matters more than every friendly phone call that came before. We’re joined by Melody Troutman, a longtime operator and re...
Rent-To-Own Done Right
Rent-to-own sheds have a reputation problem, and it’s costing the shed industry more than people realize. Today we talk with Nick Garrard, general counsel for the NSRA, about what rent-to-own actually is, ...
A Guided 3D Configurator Turns Curiosity Into Confident Buyers
A shed is not a casual cart checkout. It is a high-trust, high-emotion purchase, and the online experience either builds confidence fast or quietly pushes your best leads to the back button. We sit down with Ashish Roy and Chris Dodd from Sense...
A 16-Year Shed Veteran
The shed lot can be packed and still feel stuck, and that’s where Rolando Castrejon brings a clear, grounded perspective. We talk with Rolando about building a shed business the hard way: starting in sales back in 2010 with no construction back...
How Shed Businesses Grow With Complementary Products And Smarter Marketing
Google decides who gets seen, but your business decides whether the visibility turns into real sales. We’re joined by Christopher Sedlak, a longtime shed industry marketer from Lancaster County, to talk about what’s changing right now for shed ...
Mid-Year Check-In
Someone messaged me saying ChatGPT claims I organize the National Shed Show. I do not. That awkward moment turns into a bigger conversation about what happens when AI, search engines, and online rumors reshape your brand without your permission...
Who Decides What A Starter Home Should Be?
Housing feels like it is slipping away for normal families, but the hardest truth might be this: the “starter home” got redefined right out from under us. I sit down with Caleb Schmitt from Classi...
Get Found In AI Search
Google still matters, but the way people search is shifting under our feet. More buyers are starting with AI search tools like ChatGPT, Perplexity, Claude, and Gemini, then making decisions from the answer they get back. When that happens, rank...
High Standards Create Market Share Over Time
Your marketing can be modern and still miss the point. We’re talking with Chad Nall, Director of Sales and Marketing at Pine View Buildings, about why the shed industry is getting louder online while...
If Leads Are Not The Problem Then What Is
Your lot can be packed and your calendar can be full, yet sales still feel stuck. We sit down with Joe and Brandan from Velocity360 to unpack why shed dealers and por...
Optimized Websites are Cheaper and Better than Ever!
Google search is starting to look less like a list of links and more like an AI-built dashboard, and that shift raises a big question for every local business: how do you protect your leads when the way customers browse results changes? We brin...
Back To Basics
Your lot can be busy and your growth can still stall and the cause is usually not “lack of demand.” It’s the small cracks underneath: missed calls, weak follow-up, stores that are not truly staffed, handoffs that confuse customers, and a cultur...
Handwritten Notes Win Customers
Your marketing team can track clicks all day, but your customers are drowning in digital noise. The mailbox, on the other hand, is basically empty, and that’s where today’s conversation gets interesting. I’m joined by Rick Elmore, a former NFL ...
The iFab Transition
Growth can stall even when the shed lot stays busy, and that’s usually a sign the problem is hiding underneath the surface. We’re recording from Iowa and sitting down with Glen and Chad from iFab as they s...
Shed Industry Consulting - PART 2
Capital is tight, and that changes everything, from how we fund inventory and expansion to how we think about risk. We talk through what happens when borrowing a few million dollars suddenly comes with painful rates, low leverage, and a lot mor...
Shed Industry Consulting - PART 1
The shed industry doesn’t usually change overnight, but right now it’s shifting in ways you can feel on the lot and in your ad dashboard. We recorded from a coffee shop on a “make it work” kind of day, and pulled together a panel to introduce <...
Shed Hauling Meets YouTube
A shed delivery can look like “back it in and drop it” until you’re staring at a West Virginia slope with a truckload of blocks and no margin for error. We’re joined by Dustin Schwartz from DR Transport and the