Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
411 episodes
When Success Becomes The Lesson: Rebuilding A Smarter Growth Engine Part 2
Growth doesn’t come from stacking more sheds on the lot; it comes from choosing the right model and building systems that make it work. We sat down to map how a shed business can hit a true 20% lift by aligning strategy with execution, from bou...
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1:05:19
Why Offering Point‑Of‑Sale Financing Helps You Sell More Sheds During Slow Season
Buyers don’t want homework; they want a simple way to say yes. We sat down with finance veteran Joel Oney to unpack how point‑of‑sale financing helps shed, post‑frame, and steel builders close more deals, pr...
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Season 6
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Episode 3
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1:08:17
STEEL KINGS: NFBA Kickoff
Ready to stop building in a silo and start building with momentum? We sit down with the National Frame Building Association to unpack how post-frame pros turn shared knowledge into fas...
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Season 6
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Episode 2
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39:19
When Success Becomes The Lesson: Rebuilding A Smarter Growth Engine Part 1
The shed business isn’t simple anymore—and that’s a good thing if you know how to harness it. We take you behind the scenes of our five-year arc, share the wins and stumbles that pushed us to relaunch Shed Geek Marketing, and get practical abou...
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Season 6
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Episode 1
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50:58
Win HOA-Friendly Sales Year-Round
A shed that actually fits your backyard and your HOA shouldn’t be a unicorn. We sit down with Kelli and Ana Garcia from Florida’s Finest Sheds to unpack how they sell year-round in Central Florida,...
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Season 5
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Episode 113
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1:15:08
STEEL KINGS: Building Friendship Reflecting on 2025 and building in 2026
A small industry feels big when the right people link arms. We close the year with honest wins, a few hard lessons, and a clear plan to help shed, metal building, and post-frame pros grow in 2026—without losing the heart that got us here. Toget...
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Season 5
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Episode 112
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51:44
Blueprints To Bytes: Building Smarter Shed Businesses
What does it take to turn three‑a‑day shed builds into a software platform that runs an entire industry? We sit down with Jason Graber to unpack that journey—starting in a Pickens, South Carolina shop and scaling to
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Season 5
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Episode 111
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1:21:23
STEEL KINGS: Reflections on 2025-Moving into 2026
A cold morning, a prayer tent, and 50 turkeys handed out on Xenia Avenue set the tone for a raw, grateful conversation about work, purpose, and the post-frame craft. We open up about burnout and recovery, then connect that honesty to practical ...
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Season 5
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Episode 110
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42:16
Build Process, Beat Peaks: Turning Critique Into Consistent Sales
What if your slump isn’t the market—it’s your process? We sat down with Peter Miller to unpack the habits that separate professional salespeople from order takers, and why a consistent mindset beats seasonal swings. From running five shed lots ...
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Season 5
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Episode 109
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1:09:59
Old-School Sales In A High-Tech World
What if the next leap in your sales doesn’t come from a new tool, but from mastering the basics you’ve been neglecting? We sat down with shed industry veteran and coach Charles Hutchins, who’s spent three decades proving that people still buy f...
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Season 5
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Episode 108
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1:08:39
STEEL KINGS: Make LinkedIn Work For Your Business
Your next contract is already researching vendors on LinkedIn, and today we show you how to be the profile they trust. We sit down with author and strategist Al Kushner to break down a pract...
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Season 5
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Episode 107
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39:20
How RealWork Labs Turns Local Jobs Into Calls
What does it take to look genuinely trustworthy in a low‑trust digital world? We sat down with RealWork Labs founder Pierce Birkhold to explore a practical path: stop telling people you’re great ...
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Season 5
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Episode 106
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1:04:37
How A Sales-First CRM Turns Slow Follow‑Ups Into Closed Deals
Customers don’t wait, and they don’t remember who you are after they fill out three forms at 9:30 p.m. That’s why this conversation zeroes in on the mechanics of modern selling for shed dealers: speed-to-lead in under 60 seconds, warm automatio...
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Season 5
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Episode 105
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1:13:40
STEEL KINGS: Lead Generation Made Simple PT 2
Ready to turn casual clicks into confident buyers? We sat down with Idea Room’s Dan VanOrden to map the full journey from a mobile-first 3D design to a signed contract and a clean handoff for fulfillment. Our goal: remove friction for the custo...
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Season 5
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Episode 104
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33:06
Farmer, Marketer, Podcaster: Cord Koch- PART 2
A passion project can stay pure and still pay its bills. We open the curtain on how our shed-industry podcast evolved into a practical media and consulting platform, why we invite direct competitors to the mic, and how we’re formalizing a vette...
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Season 5
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Episode 103
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51:31
CRM Made Simple For Shed Dealers with Carolyn Miller
Stop guessing your way through sales. We sit down with
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Season 5
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Episode 102
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58:35
STEEL KINGS: Lead Generation Made Simple PT 1
What happens when a steel dealer, a pandemic, and a 3D configurator collide? We bring on IdeaRoom co-founder and CEO, Dan Van Orden, to unpack how builders and dealers moved from paper quotes to mobile-first design that turns curiosity into com...
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Season 5
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Episode 101
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35:22
Farmer, Marketer, Podcaster: Cord Koch- PART 1
Useful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware...
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Season 5
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Episode 100
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57:06
Kloter Farms: A Destination For Sheds
What happens when a family brand treats a shed lot like a destination—and runs it with the precision of a top retail showroom? We sit down with Joe Schneider, Vice President at Kloter Farms, to explore how...
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Season 5
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Episode 99
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55:48
STEEL KINGS: Getting Past Burnout Finding Your Why
Feeling stretched thin as the season slows and the pressure rises? We sit down with business coach and human behavior specialist Carly Pepin to unpack why burnout isn’t about working too hard, but about working on the wrong things. Carly shows ...
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Season 5
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Episode 98
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37:21
Rural Reviews, Real Results
A dependable sales engine in a rural market doesn’t come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyard...
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Season 5
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Episode 97
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1:20:59
STEEL KINGS: Order Management Made Easy With CAL
Ready to turn slow season into rocket fuel for spring? We dig into the single biggest lever for shed and steel pros—process—and show how a smarter system can unlock more sales, faster delivery, and fewer headaches. With Tristan from
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Season 5
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Episode 96
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42:32
Your Shed Lot Called; It Wants A Side Hustle
Customers don’t just want a shed; they want a backyard solution. We sat down with Pro Tech Trailers in Eagleville, Tennessee to unpack how utility trailers become a powerful second income stream fo...
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Season 5
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Episode 95
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1:10:24
Building Sheds, Building Faith, Building A Business
A single job listing changed everything. Tyler Barrett went from a stressed-out carpenter with six kids and no steady work to a shed builder who runs orders, deliveries, and product development—and along the way discovered a deeper purpose that...
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Season 5
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Episode 94
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50:11