Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Shed Geek Podcast
Sheds, Strategy, And A Year Of Opportunity
Demand isn’t dead; it’s different. After a year where unit volumes stayed flat and consumer wallets tightened, we break down how the best manufacturers and dealers still grew by focusing on strategy over chance. We share what we’re seeing across hundreds of conversations—why diversification beyond storage, smarter financing, and story-led marketing are separating the leaders from the pack—and how to apply those moves without burying cash in inventory.
We look at display-first lots that use a few high-impact models and cutaway demos to showcase options like ventilation, doors, windows, insulation, and finish-outs, while 3D configurators do the heavy lifting. We unpack the role of RTO and consumer financing side by side, with simpler terms and broader approvals that remove friction at checkout. We also tackle the dealer model question—consignment versus wholesale—and outline hybrid approaches that improve margins, brand control, and the ROI of your marketing spend.
From SEO-driven content to podcasts, customer walkthroughs, and on-lot video, we explain why clear buyer avatars and narrative proof are outrunning generic ads. We share our own plans too: refreshed consulting with industry veterans, a next-gen media kit for sponsors, and a local display-first lot to keep our hands dirty and our insights sharp. If you want to win in 2026, tighten your offers, simplify the path to purchase, and tell your story everywhere your buyers look.
Enjoy the conversation and then take action—subscribe, share with your team, and leave a review so more builders and dealers can find it. What move will you test first?
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This episodes Sponsors:
Studio Sponsor: Shed Pro
Hello and welcome back to the Shed Geek Podcast. Here's a message from our Studios sponsor. Let's be real. Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all filling the squeeze, competing for fewer buyers, while expectations keep climbing. And yet, I hear from many of you that you are still juggling spreadsheets, clunky software, or disconnected systems. You're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, ShedPro. If you're not already using them, I really think you should check them out. ShedPro combines your 3D configurator, point of sale, RTO contract, inventory, deliveries, and dealer tools all in one platform. They even integrate cleanly into our Shed Geek Marketing solutions. From website lead to final delivery, you can quote, contract, collect payment, and schedule delivery in one clean workflow. No more double entries, no more back and forth chaos. Quoting is faster, orders are cleaner. And instead of chasing down paperwork, you're actually running your business. And if you mention Shed Geek, you'll get 25% off all setup fees. Check it out at ShedPro.co/ ShedGeek. Thank you, ShedPro, for being our studio sponsor and honestly for building something that helps the industry.
Shannon:Okay, welcome back to another episode of the Shed Geek Podcast. Welcome back, everybody, here from uh a cool and crisp metropolis, Illinois, 75 degree basically temperature drop, I feel like in the last 24 hours, or at least so it would appear, 75 down to 25 and feels like five. So to me, that feels awful. And for anybody who's been around me and knows how code-natured I am, uh, I am living vicariously in Florida through all of you uh Southern dealers today, because it is chilly here in Metropolis. Today I'm joined by none other than co-host Cord Coch of Growth Ops Ally. Really looking forward to doing this into the year segment, beginning of the year segment. A little bit of both. We'll just get into it. Uh, for anybody who needs to reach out to the Shed Geek podcast, telephone number 618-309-3648. Email me, guys. Email me. I love to get emails. Info@ shedgeek.com. Uh info@ shedgeek.com. Uh check out our page, our website at www.shedgeek.com. I guess we don't even need to say the W's anymore, Cord. That's just uh it's so funny how uh everything's just turned into we don't even say World Wide Web anymore. Uh I don't think any of the any of the ones below 20 know what that means. Um the Facebook page, uh go check out our Facebook page. We always appreciate you guys commenting, following along there, checking out our sponsor shout-outs, our content, uh, and uh as well as our Shed Sales Professionals page on social media private group. Please join that if you're looking to expand your knowledge. There's a lot of good commentary on there. Uh our call in line for the plain community, 330-997-3055. If you're in the plain community and you're listening, you already know that number, but maybe your friends don't, uh, or maybe someone who has uh someone uh that they work with in the plain community who wants to listen, 330-997-3055. And a shout out to ourselves today, because how can you get more uh um uh of a lower ego than actually saying, hey, look at us. Uh and that just comes because me and Cord, you know, are very humble people. We're so humble we need to tell you about it. Uh, and uh Shed Geek Marketing is kind of what we're promoting uh a little bit today on our intro here. I want to tell you about the conversation today. Going to talk about the state of the industry, where we're at, where we're headed. Uh shed sells just overall product offerings, uh, industry dynamics, um, and then some of the shed geek efforts, uh, the trends that we're seeing, the industry, uh uh, what's uh you know, where people are finding success, what is changing, what's the overall climate look like? And we really want to talk about our shed geek media kit, which is an exciting thing that we finally put together uh here for advertisers in 2026. Uh, so excited about Shed Geek Consultation, Shed Geek uh marketing's relaunch, and even potentially opening up our own small shed lot for the first time in near five years, right here in our hometown of the Man of Steel, Superman, Metropolis, Illinois. Cord, welcome to the show. I'm feeling it today, man. It's a good day. I know it's cold, but it's sunny, God's good, and a new year's upon us, brother. How are you?
Cord :I'm good. You're exactly right. Uh it's chilly, but uh I'm feeling the same. Uh maybe that little cold snap has put some kind of uh, you know, some kind of a brisk step in both of us today. Um, I popped right out of bed feeling good. Um, you know, I know that it's not technically uh quite the new year yet. We're here uh, you know, just a couple days before, but um, yeah, it feels very much like uh the energy, and probably some of that is just the fact that we had so many days off, you know, last week for Christmas. So, I think everyone's well rested. And at least for me and you, I know we sometimes get accused by our wives of being a bit of workaholics. Uh, you know, but for those of us who enjoy work and uh and believe that it's you know part of our calling and part of what uh we love to do and what satisfies us, uh, you know, I think uh I think the time off was good, uh, but you know, we're certainly ready to get back to work and get some things done, uh, really and make progress here into 2026.
Shannon:You know, I like everything we've got going on. Shout out to WEH Supply uh for the beanie again. You guys want me to rep a hat on the show? Uh send it in. Uh One Hankins, H-A-N-K-I-N S, One Hankins Circle, Metropolis, Illinois, 62960. Send it in. We'll wear it on the show, give you a shout out. I don't know if it means much to anybody, but we've got over a hundred hats, so we're gonna keep doing it. And the folks over at WEH, we're so super thankful for them, Karlee and William and Keegan and just the whole crew. If you're not ordering something from WEH supply, go do it today. Tell them the shed geek sent you over. Um, it's keeping me warm today, record on this very chilly day, and I certainly appreciate that because uh you know just how code-natured me and Deanna are. Um I do.
Cord :Whenever I know, I know a little hair is on that head. I was just sitting here thinking, you've I was wearing hats whenever you were off to kind of just kind of you know keep everyone involved and whatever else, but I mean it's hard to cover up a head of hair like this. So I'm glad that you've got the bean today, Shannon.
Shannon:I'll tell you what, I have hair envy, is what I have today. I have hair envy. Oh, I love it. It's looking good, my man. I'll tell you what, more than anything, I feel like you know, 2026 is a year of opportunity. I know certainly from a from a mental, spiritual, emotional perspective, man, I just feel back. I don't know how to explain that. Just kind of got your swagger back a little bit. You know what I mean? There was a there was a rough six months, you know, 2025 put it put it on us in uh uh a myriad of different ways. But man, it's been like uh we started our prayer every morning. Uh, for those of you guys that don't know, we do a uh we have a theme every day that we do around here at Shed Geek. Uh and that starts with a prayer uh and that goes into whatever the theme of the day is, and then sort of the business of the day. Uh and I made the comment uh today at the end of our prayer, and I really mean this because it's been on my heart so much. It's like, thank you, Lord, for difficult opportunities. It gives us a story to tell, it gives us something to go through, uh, it gives us something to grow through, you know, more than anything. And uh, I'm just so thankful. I'm thankful for difficult days, I'm thankful for cold weather, I'm just thankful for difficult people. Uh and sometimes pointing that at myself, you know. Uh, you know, I'm thankful to have opportunities to learn. So uh I think that's just the message I feel like I'm taking into 2026 when I think about near five years. March would be this is the this is a calendar year, but March will actually wrap up five years. We'll be working on year six content. And we're almost getting really close to working on some of that content or lining some of it up already here today, uh, even before 2026 get here. So thank you, first of all, Shed Industry, for always tuning in, listening, giving us an opportunity to speak. Uh, I think you guys have heard me say before one of my favorite books is uh by uh uh Philip Yancey called Prayers Does It Make a Difference. And in that uh uh book uh he references Hedon Robinson. Go check him out on YouTube. Haddon Robinson uh had a ministry, and before he would get on stage every single time, he would say, Lord, thank you for the opportunity to speak to these people today, because if they knew about me what you knew about me, they wouldn't listen to a word I'm about to say. So uh talk about his grace and mercies uh being new every day. You know, he gives us a chance to be imperfect and still gives us opportunity. Uh now, Cord, I'm as close to perfect as you can get, but I mean, you know, everybody fails, you know, sometimes not everybody's got a perfect head of hair, but you know, I mean, I'm uh and that's a joke. For those of you who take this too literal, please know I'm joking. Uh I'm joking. I do not think that about the hair.
Cord :Yeah, about the hair.
Shannon:Yeah. Only about the hair. Uh yeah.
Cord :Oh that's good. No, I think um, I think kind of where you started there. Um, you know, obviously we've talked about it this morning in our meeting and everything else, but you know, I think in a lot of ways, um even that thought process, that that um, you know, that little conversation that we shared, that narrative, you know, it really is analogous, I think, to um, you know, what is going on in the broader industry, right? Um you know, maybe not as acute for everybody. Um, you know, but I do think that, you know, the sort of story of the industry, um, you know, if you don't mind me just kind of kicking off, kicking off that topic. Um, you know, I do think as we think through 2025 um and just exactly uh how the shed industry has navigated a year with um you know really poor consumer sentiment, uh increasing uh debt to earnings, you know, for most uh Americans, um you know, increasing uh credit card and consumer debt, right? Uh while wages have basically flatlined, you know, overall, um I think that most people are coming out of this year um feeling pretty good, right? Which is a good sign. I mean, it's a good sign that uh the industry um as a whole is maturing, that the sort of all of the underlying mechanics of like what the expectations of the consumers are, right? I mean, it has, I think at this point pretty well solidified across the country um that a shed, a portable building, something that is not necessarily on a fixed foundation, right, uh, is an acceptable solution uh in almost any and every circumstance. And to me, that's a credit, um that's a credit to the industry itself um for having some really, really great operators across the country um who put out really great sheds and who have made it um you know kind of socially acceptable, essentially, for all walks of society, right, to consider a portable building uh to be a reasonable solution for their issues, uh for the problems that they're facing. So um, you know, but I do think that if we're if we're really kind of thinking through uh what this year brought, um, you know, obviously there's not really great uh kind of combined data in the industry because so many of the biggest players, uh, well, and the smallest and medium-sized players, but so many of the players in general um are private companies. So you don't get a sort of overarching view, but of course we're able to have some of those conversations. Um and I think as we've kind of been saying back in the spring and over the summer, um, you know, even as shed sales have been strong, it's probably a reasonable um a reasonable outcome or a reasonable conclusion to reach that more or less the same number of sheds or even slightly less possibly, you know, within uh within a fraction, maybe plus or minus one percent of sheds um units sold this year versus 2024, right? So in 2025 versus 2024. Uh so you kind of have flatline growth industry-wide, which I then think um, you know, because of those consumer dynamics, but which then raises some really awesome questions, uh, you know, as far as so how are those companies that are seeing double-digit growth, right? Like what are they doing right? Um, you know, what are the strategies that are working, uh, both from the manufacturer point of view and from the independent dealer point of view. So anyway, I think that it was uh a fascinating year, um, and that that broadly uh everybody seems to have a good attitude going into 2026, uh having weathered, you know, some of that that decline in overall consumer dynamics during 2025.
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Shannon:Yeah, it's definitely interesting to depending on who you talk to. Uh and obviously, you know, I've uh said this many times before. Some of the best podcasts I'll ever conduct are ones that you guys uh unfortunately never get to hear. Uh, I think they all oftentimes happen on phone calls, I think they happen at shed shows, I think they happen at uh on the road. I mean, they're just like it's the stuff that you know sometimes wish you could put out. And some people just prefer that anonymity. And I'm like, well, one way to uh rebel against that is to is to come on and talk about your own experience, your own story. Uh uh, we just went through Shed Geek Marketing, HubSpot, you know, reporting, uh, talking about how story branding is like basically almost top of the line, you know, whenever it comes to like uh a marketing that was uh uh measurable by HubSpot in 2025 across all industries, right? Who use a CRM, you know, and we're not pushing HubSpot, you know. I'm just saying like we've got our CRM partner, we love Joe Big Dis and uh Brandon uh Tobin, uh guys over at Velocity360. Shout out to them, whoop whoop for all they do. We uh we certainly encourage you guys to take a look at them, tell them the shed geeks sent you. But you know, uh HubSpot made a really good you know argument for kind of like what the consumer is looking at, and like, you know, we're both uh producers of consumer products, but then consumers ourselves, you know, and I think one thing we've talked about before was how you can get caught up in the trap of selling the way you buy, you know, and if you get caught up in only selling the way you decide to purchase, you're only going to attract people like you. So like you have to be able to uh uh put on both hats, uh one as a consumer, but then they also as uh as someone who's trying to produce these consumer uh products, and that means meeting the customer where they are, not saying the customer's always right, just saying that they're mostly right, just saying that you're gonna have to meet them where they are. And I don't know that we saw that in Q4 in 2025 because sales from so many companies that we talk to just seem to be down pretty heavy.
Cord :Yeah, I mean, I think that there's a couple things there, right? So uh, you know, uh I know I reference Joe a lot, but uh he and I have fun uh you know talking offline and uh you know about some of the other deals that we have going on. But you know, I think he would say, and he's right about this, right? You better identify what each of those you know target consumers are, right? You better identify that avatar, uh understand that consumer profile, really dig deep on what their wants, needs, abilities, um, you know, because I think Q4, you know, uh and really some of the conversations that we've had, it was really a sort of second half of Q4, right? Is really basically Thanksgiving onward. Um, you know, that that it seemed that, you know, some of that demand really dropped off. Um you know, but for me that's simple, right? It is the fact that we know um just by looking at the macro data across the US that um, you know, again, people are effectively living paycheck to paycheck, increasing uh consumer debt, uh a la aka um credit card debt, right? Um you know, and so whenever Christmas comes around, right, you know, you just there's um only so much spending that can happen. Um, you know, and I think that that uh storage solution, uh, although it's something that is needed, uh, you know, as many of us know, that is something that a lot of times is a several weeks, several month process, at least from that first uh inclination uh of looking for that solution up until uh you know the actual purchase decision, it's something that can really easily be put off. Right? You can say, well, you know what, yes, of course, we need some kind of a solution here in December, but we can always go and do that the second week of January, first week of February, let our finances recover a little bit. I mean, these are just going to be the dynamics going forward, uh, you know, for the foreseeable future. Now, I do think that uh, you know, uh AI actually has a lot of promise uh in just making, you know, US firms and US consumers uh, you know, more money, right? You know, if we're able to sort of uh win the AI race here over the next couple of years, you know, I do think that like there's a good chance that basically, you know, just as the US Has done over and over again since World War II and really, you know, since the beginning of the 20th century, um, we increase efficiency, right? The culture of the U.S. is that we adopt whatever that newly uh you know, newly adoptable uh technology is that increases our efficiency, we get more efficient. And because of that, we scoop up our X number of the market, uh, you know, based on whatever that industry is. The thing about AI is it looks like it could have that sort of wide-reaching effect across. But in the short, short and medium term, you know, for 2026, these dynamics are just they're gonna be much the same. Um, you know, so I think it's important, you know, for whether you're at the dealer level or whether you're at the manufacturer level, um, you know, to be thinking through those things. You know, we saw, and to be clear, just because the number of units sold seems to be flat, you know, possibly up or down by 1%, you know, that's not to say that there are not companies, uh, many companies, right, who had a better uh revenue year, even a better net profit year, potentially, right? Um, you know, but what are those strategies? If you're one of those medium or big uh manufacturers who are out searching for, you know, dealers and quality dealers and dealer lots, um, you know, certainly adding dealer lots or being able to kind of uh uh go really great dealers with really great locations, proven records and kind of flip them, uh, you know, that's a great way to expand. And we've we saw that a lot uh in 2025. Um, you know, if you're an independent dealer, as we've been beating the drum on this for all of Q4, if not all the way back uh into you know Q3 back uh you know before the Shed Show Shed Expo, um diversification. You're going to have to be uh the solution that you're local and you know quasi-regional, uh depending on you know what your actual you know locale is and just how rural you are, but you're gonna have to be a solution that people know they can show up and can find uh multiple uh avenues, right? Uh uh to get to that solution, whether that is wood built sheds, uh, you know, metal sheds, uh, you know, connex containers, um you know, uh trailers, which you well, I think here at the end of the episode we're gonna get around to kind of what our thoughts are uh here on here in Metropolis. But um, you know, I think the important thing is just to realize that that consumer dollar is going to be stretched thin, uh, and it's going to be strategies, uh, marketing, um, you know, lead funnels, lead volume, like all those kind of, you know, in the weeds technical type of stuff is what's going to continue to win in 2026.
Shannon:You know, everybody's there's so many different angles to take based off of that, that there. Um, everybody's time is like in demand more just in society, whether you're buying a shed, working in the shed industry or what have you. Like typically speaking, people just seem to be getting more busy and they're finding alternative ways to uh uh make their time more profitable, whether that's ordering on an app and just swinging by and picking up your groceries, right? So now you're not actually walking through the through the store anymore. So, or whatever it is. And I think about like customer acquisition time is always a big and a hot topic for me uh on uh people who buy a shed because you know ultimately what they're buying storage in in most cases. If you still like uh do any research with any company or multiple companies, they're gonna tell you most of my customers still come in looking for you know a storage solution. So I have excess. Well, guess when they have excess more than any time ever after Christmas, more than likely. I know we watched our grandbaby the other day just so the kids could go through and get rid of some of the toys because she's so attached to so many of them, she can't be there, you know. Uh it's like, hey, you gotta get her out of the room, or she loves everything all over again. You know, she's a she's a uh uh 18-month-old uh hoarder right now. So we gotta break her of the habit, you know. I might use that one of these days, Paw Paw. Uh, but the reality is, you know, you're selling storage solutions, and that's why, you know, I've said for years, you know, rising tide lifts all boats. Shout out to Tyler Mayhan. Uh uh, you know, um, not that he coined the phrase, but that it it's something that really stuck with me from the beginning of the show. You know, our competition's not each other, our competition is, you know, these storage units, you know, that people are putting in in groves. And by the way, tons of data available in those industries. You know what I mean? Like uh if it's self-storage, tons of data.
Cord :And like we offer a much what's uh lots of publicly held firms in that space, so you get really great data about uh occupancy rates and you know average, uh average square foot rate, like everything. Yeah, you know, all that.
Shannon:Yeah, it's just one of those things where if you're selling you know typical storage, we offer a much more satisfactory uh solution, in my opinion. You know, you don't have to run down to the dark alley and get into the uh you know the self-storage, you know. Uh you can walk into your backyard and have it delivered right there to your you know your liking. Uh but diversification, like you said, you know, uh being able to add these different products if store if selling just storage isn't, you know, uh and that's great because that opens up what we already see. I mean, uh how many places have I been where you know people are selling uh sheds, maybe even as their primary product, but maybe they have like an Amish store or call it an Amish store or whatever, right? So, like some of these plain community uh things that the English people seem to be just enthralled with. And like, you know, we drive over to Cave and Rock and go over to the little Amish store there, you know, uh in Kentucky, you know, outside of Marion. We do that once a year, you know, just because we enjoy, we've been going over there for 15 or 20 years, you know, and we do it every year, sometimes twice a year, just for the purpose of going over and uh uh not only seeing the beautiful scenery or whatever and riding the ferry over, but just uh enjoying that uh uh selection of offerings. Uh anyway, um gazebos, pergolas, cabanas, U-Haul, you know, uh uh storage buildings, you know, uh uh you know, metal storage buildings, uh post frame, you know, up into red iron, uh, you know, these little these little outdoor, you know, bar areas or whatever they are. I'm trying to think of like the just a multitude of things, utility trailers, right? Playsets, furniture, hunting blinds, which by the way, shout out to Hershberger Lawn structures, uh offering play more playsets and hunter uh uh striker hunting blinds. Yeah, big fan of what they do. Hopefully, you'll see some more of them on the show here moving forward. Uh, love what David Hirschberger and those guys got going over there, and I love the model. Uh, I mean, I you know, I've been friends with David for over five years now. I've worked with him for you know five or six years, and uh just a great group of guys over there. I love the products they're offering, but these are the supplementary uh, you know, income earners that we're talking about here by being able to offer these additional services uh where you almost become a store that's not just a shed dealer. Not that there's anything wrong with just a shed dealer. I don't think that that you know has to come with that negative connotation. There's shed dealers that make a really good living and focus on that one product. But I believe that you've got time to be able to push possibly a multitude of things by adding these different products. Uh, and maybe that's just where the future's going for a deeper level. I mean, when we talk about the literally the state of the industry, where are we at, where are we headed in 2026? Kind of feels like that's a that's a that's a pretty obvious solution for most dealers.
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Cord :Yeah, oh, from the dealer perspective for sure. Um, and even from the manufacturer perspective, right? You know, I think I think the offering is what is key. Um, you know, but to do all those things, um, right, it requires a little tweak um on the some of the models that are out there, some of the business models. Because, you know, realistically, what you can't afford to do are most people, I mean, you know, it depends on what scale and everything else. But to be efficient, you know, so many of those offerings need to move to um you know a non-inventory model, right? A display type of a business model where, you know, the well, you know, the it is displayed, it is shown, um, you know, but having all of those different offerings at any kind of an inventory level, um, you know, really starts to become cumbersome. Um, you know, not only just the cost of uh manufacture, labor, the cost that you have in it while it sits there, um, but also what kind of lot are you able to fit onto? Um right, you know, just physically, logistically, you start to get challenging. Um, but no, I think you're absolutely right. Um, and just a dovetail off of that, you know, uh, I think then the actual shed products themselves, right? The sort of widgets, so to speak, um, you know, what are what are what is being offered uh, you know, as options, um, whether that be kind of a literal widget, you know, when it comes to doors and windows, um, you know, uh Solar Blaster obviously is one of our sponsors, uh, you know, whenever it comes to different kinds of ventilation solutions, um, you know, all of those kind of premium uh, you know, upsells, along with then uh the electric packages, um, you know, the full finish outs that we see being offered. And again, this is not to say that you need to have, you know, uh fully finished uh an electric packaged out uh inventory sitting everywhere, right? Like that's you know, that's probably the opposite of what we're saying. Like, don't, you know, kind of offer all of these things and have them in some version of a display, you know, and maybe even a display that that works on multiple levels, right? That has um, you know, a display model that's almost that cutaway style, right? Where you you're actually intentionally building a model that that shows you uh how the walls are framed, but then how it could be finished out over here. And this is what you know one uh exterior paneling looks like, this is another, and it's all kind of combined in that single uh, you know, single display so that your customers can kind of explore uh you know how those different options uh you know look and interact with each other, um, you know, longevity, warranty, all that stuff, right? But um, you know, but I think that that the leaps and bounds that specialized shed products and widgets have come um you know, really in the last year or a couple years um to really have that specialty into uh the sizing of shed windows, shed doors, the sizing of all of these different products, the very specific um use case uh you know type of products that are out there now. Um you know, to me, but what we're saying here is adding complexity, right? All of these offerings add layers of complexity. So again, we're right back to uh strategy, operations, marketing, uh uh lead funnels, right? Uh we're right back to, you know, this is going to continue to be competitive for what looks like uh a long-term, you know, really good and thriving, viable uh, you know, industry, but it's going to be competitive at that individual uh dealer or small and medium manufacturer level to just kind of bulk up uh you know to kind of get all those things on board to continue to stay competitive moving forward. So I don't know what you think about all that, Shannon, but that's just sort of you know my goes.
Shannon:It's an interesting dynamic, you know. Obviously, you know, people used to build sheds, set them out by the road, try to sell them, sell them for cash, you know, along comes RTO. You know, I mean finance has always been there. It's just never really, you know, as an unsecured loan. There's not wasn't a whole lot of organization until the last few years, I don't feel like. Um, you know, finance is much older, much more reliable. It's obviously, you know, go to your bank, get a, you know, pick something up uh as far as a personal loan, throw some collateral out there, go buy the shed or what have you. Uh rent owns just always been that simple solution. So, like trying to figure out ways to help the customer too. And you know, rent to own became a very obvious solution, and now it's a huge part of our industry. I'm excited to see where finance might be going in that now that it's starting to be a little bit more competitive. You know, I know it can be it can be tough to get you know consumers into that, you know, that 500 FICO score, you know, possibly into a shed just based off debt to income and credit history and things like that. I think there's some players that are coming to the table. We're super uh excited to partner with our uh uh finance partner upgrade, you know, through uh Joel and the good folks over at J Money, I feel like have done a good job if you want to just have another solution, right? But whether it's selling a product um or whether it's you know like signing up with some additional service that helps you sell those products ultimately. Um that just kicked us out. Alright, we're back for the first time that's ever happened. Completely dropped it. I don't know. Okay, we'll just have to see how this renders. Um if that's gonna end up being two different ones or what? That was strange.
Cord :Yeah, it was. You were talking about uh that sort of uh finance and rent to own, just uh the availability of those options.
Shannon:Yeah, it's just you know, having a solution, you know, whether it's an additional product line or whether it's just a uh a customer service, you know, um uh value add piece, you know, whether it's a uh you know, simpler terms on RTO or whatever. I mean I still think that as long as you have the uh I'm not I'm not I'm not like dogging on the consignment model. I think one of the things that's tough about the consignment model is you almost got to, you know, throw uh something at the wall and see what sticks. Like, you know, especially if you're not betting these dealers on a on a you know uh very heavily. Uh you throw, you know, 50 dealer lots out there and 25 of them are gone by the end of the year, you know, you got the cream of the crop, the 25 that are producing, you probably find a couple of million dollar, two million dollar dealers out of that mix just because you're playing the odds. But what about you know, even purchasing inventory and that that wholesale model, you know, where you have less dealers but more meaningful dealers, where you can also do things like you know, leverage your SEO value through your website, leveraging your you know, your dollar on a Google ad or a meta ad, uh, or any kind of marketing, you know, for that matter. Those are just the ones that are commonly talked about, but creating sort of something systematic in your 3D configuration, maybe even partnering with a you know uh uh a metal company as a as a company. Uh, you know, I know a few uh manufacturers that do that to increase efficiency uh by having one vendor supplier, you know. Now, this may be hard to go back and grandfather people in, but you know, adding something like Playmor, adding something like Stryker, you know, uh, but doing that across the board, you know, what I love most is that, well, how do I say this? Birthday money is the easiest money to spend. If it comes easy, it goes easy. Right? Yeah, but if you if you if you're invested into the product yourself, and then you got to turn that inventory, you most of these consignment guys are trying to get inventory turned three or four times a year to sort of justify putting out this free inventory and paying this 10% roughly commission. Um, you know, what's the expectation whenever you begin to buy on a wholesale level? Now you move that that wholesale model, you know, down a little bit where you can increase your MSRP, come out with a little bit of a higher total and make it a little bit more of a true business model on either an at 30, 60, or 90 or some kind of floor planning. Um, again, not hating by any means on the consignment dealer, but you know, what does it look like? Uh, you know, sometimes less is more. Sometimes it's really just about having more organization. I mean and I don't know if I'm speaking to the dealers on that or the manufacturers, uh, but you know. One thing that I do know that I feel like is still true for the most part in large is that the average customer doesn't know the difference in the, you know, the eight or ten shed lots that are lined up on uh a heavily traveled interstate over a you know 10 to 15 mile uh stretch. You know, you're the same as that guy and that guy and that guy and that guy down there. We don't know. We don't really have a uh it's not a focus on brand like it is Jordan's, right, or Lamborghini, you know, or even Bucky's, like we refer to Bucky's a lot, because you know, you'll wait and drive by, you know, 30 uh uh gas stations to get to a Bucky's.
Cord :Yeah, I mean, that's uh absolutely exceptional, uh, almost on the verge of awe-inspiring experience. The scale of it itself, right, almost produces its own branding. But then they go ahead and spend the gosh, I would hate to guess. I mean, all those billboards, you know. Um, I've done some billboard purchasing, some media purchasing in my life, and I just can't imagine um, you know, what that costs them. But that's basically the extent of it, right? It's billboards and it is the experience itself. Um, you know, and I mean the truth is that, you know, regionally we've had some players who have put the money into that uh regional branding effort. Um, you know, we always uh reference Cook here in southern Illinois and western Kentucky because they're one of the oldest players, super well branded, sponsored everything, um, you know, had the insight up front to call it a portable warehouse. Uh and in fact, I had a person uh uh quote that to me uh at church the other day. I was talking about Cook for whatever reason, uh, and they said portable warehouses, right? Um just genius branding, just right off, right off the top. Um but yeah, you're right. Um, you know, most people don't know the difference. Uh that sort of brand awareness is just not there on a national level. Um you know, but you know, I think more broadly when it when it comes to what we're talking about, it's really just being intentional, right? I mean, the to your point, uh, you know, put out 50 lot, like if you're big enough, I mean, we're talking to a very small segment of the audience here, right? But if you're big enough to put out 50 lots, uh, you know, and then whatever a 12, 18, 24 month window, you know, if you're keeping like a rolling, you know, rolling list of that sort of your newest dealers, uh, and you open 50 and 25 of them close, and you get 25 who are good quality. And of those, you get a couple that are really top exceptional quality, right? Um, and basically you have the cash on hand, you know, and the logistics, right? You have the logistics to kind of go do that from a manufacturer's perspective. Um, you know, you have your own trucks or you have a network of reliable uh shed haulers who kind of more or less, you know, will take your, you know, will put you on their schedule because they know that it's a good reliable, you know, not to say that they wouldn't, you know, that they don't have other clients or whatever, even in those independent situations. But, you know, I think the what the point that we're making here is like, you know, 2026 um is going to be a year of intentional strategies win, right? You know, if you're if you're doing these things because uh it makes sense for the amount of cash on hand, the amount of liquid, you know, assets, and like ultimately all of those sheds are going to get sold anyway, you know, as a manufacturer, then maybe it makes sense to kind of truck them here and there and go try out 50 people to make sure that the 25 good ones are your dealers now, right? Um, you know, but you know, coming at that from all different perspectives, whether it be that independent dealer, you know, um, you know, who is then working on that that 10%, right, versus getting the wholesale margin, even though they'd be taking a little more risk themselves, uh, if they're a good dealer already, that'll probably just make them a better dealer, right? Because they know what to do, they know how to sell, right? So, so now that they're actually gaining some incentive, uh, right. So if there's a you know, some kind of a transitionary plan, you know, I know personally, um, from my own experience, my wife owns a hair salon, right? So, you know, she begins girls right out of school. I say girls, you know, men or women, whatever. Um, you know, she begins right out of school uh on a commission basis, right? Because that means that she can expect them to be there for a certain amount of time. They're taking walk-ins, they're doing whatever they need to do. And then once they build their own business up, then they switch over to a booth rent, right, which would be, you know, roughly analogous then to you know wholesaling that that space. Right now they're just that booth at a flat rate because now that is the most incentivized option for them. Right. So, you know, some of these things that we're talking about are almost shifts in in you know what has been the traditional business model and culture of the industry itself. But um, you know, all of all of these things um, you know, are going to take intentionality, strategy, planning. Uh, you know, these days, you've heard me say it too many times already, but I'm gonna keep saying it until we have, you know, a bunch of great content creators in the industry. Uh needs to be there needs to be content around it. Tell people what you're doing and why you're doing it, your customers, uh, your competitors, right? Let them all know, right? Um, go own that space. Um, you know, and probably that's a good uh spot for us to even, you know, transition uh a bit into talking about you know some of the ways that we hope to help with that intentionality planning.
Shannon:Uh I feel like you read my mind sometimes. I was like, what a good segue into a conversation about some of the things that we're hoping to do, which we do already, have been doing for years, right? Uh, you know, people call, want thoughts, want opinions. You know, we're getting back out there, getting on the road, doing some more traveling this year. I even want to, I even want to throw in there. Like, reach out to us if you want us to come, because we would like to come to you. We need you, and we hope that you would see the value in us coming out there and even doing a consumer-facing conversation where we can get uh a go to a client, uh, you know, and take a look at the shed, whether that's a traditional storage shed or whether it's something you turned into a uh um a tiny home for them or some kind of like studio for them. Like we'd love to come out and shoot the content because we want to create a consumer-facing channel that can talk about the construction of your buildings. We're not doing these things where we're getting in here and comparing, you know, oh, I don't know, uh uh, you know, Sony to you know some other brand or anything like that. No, we're trying to highlight, you know, your product and what people should be looking for whenever they come shop for, you know, a shed and what are some of the features and benefits. So contact us. We want to travel to you. We want to come see, you know, what you got going on. We got to figure out how to make that work, but we want to put some content out on a channel that's very visual because we believe in video and what it does, uh, and drive those leads, uh, help drive the industry up overall. Um, why not use our talents, you know, what little they be, you know, to help in in any way that we can. But yeah, even the consultative side of this, you know, Cord, I mean, we've got some really great, you know, uh partners lined up that have some real life experience. I mean, even thinking about what you and Shalisha bring to the table, and I know a lot of people don't understand what Growth Ops Ally is completely yet because they haven't uh uh uh had the full, you know, um rollout or whatever in the industry to what that is. But I mean, if you're a small business and you're needing someone on a fractional level, it's hard to bring someone in. It's hard to bring in a full-time this, a full-time that, a full-time, you know, everything. You need there's someone who can do that at a limited capacity. Get in there, get your hands dirty, uh, uh, and kind of talk about you know a myriad of things. And you can, you know, give your commercial for GrowthOps and what you guys do a little bit better than I can. But thinking about our consulting partners, you know, Tyler Mahan, you know, uh has been in it for 20 years, you know, or more. You know, Peter uh uh Miller, uh, you know, has been in it for I think 12 years already. Richard Mashburn, you know, a guy who needs no introduction, right? You know, Christopher Sedlak, uh, you know, if you're looking for somebody who you need to, you know, you want to talk about somebody who understands marketing well, you know, understands it, you know, calm, you know, well enough to say, hey, I think I'm in a place now to where it's easier to consult and have the conversation to lead people into the right direction and to stay away from going into the wrong things, which is why we, you know, soft played shed geek marketing for four or five months there, you know, until we could relaunch it under our own. Like, I know you're like, what do you mean your own? It says shed geek, yeah, but when you're white labeling, you know, you don't own it, you don't own the money, you don't own the process, you don't own the, you know, and we wanted to change that. And we have. Yeah, the customer experience. And like now we do control that, you know, uh, because like, hey, look, if you're gonna build business off of the trusted, you know, name sort of that we've built in the industry, like, you know, why not why not do that ourselves so that we can ensure that the customer's getting the best experience? And you know, you think about Chris and what he can like, uh uh uh, you know, or Richard, you talk about the business side of things that they can bring in terms of like overall value to a customer who signs up. And luckily the good news is we just we just got our second, you know, uh client, you know, on consultation. So like without really launching it very heavily so far, we're trying to slow play this to make sure that we get people the results that they're seeking uh when they call and they look for information. And you know, uh sometimes that's just a question like, hey, we just want to pay you on retainer, you know, and if that's something that you want to do, uh, you know, that's uh a little different than a much more uh deeper dive right into uh consultations. So just look, it starts with a conversation, it starts with a discovery call. Those are free and never hurt anybody, right? Like even your lawyers usually tell you, come on in, I'll talk to you for an hour. I won't charge you for this unless we do business together, but at least it gives you an indication, you know, and that's not all lawyers, I understand, but typically speaking, like give us a call. We want to talk to you. We may not be the right fit. You may find that. But I'll tell you what, for those that I feel like we're putting together a group of partners that can really help people in a business setting, in a marketing setting, and understanding PL, understanding, you know what I mean, revenue, uh uh uh trying to uh make more sense of their cost per click, a customer acquisit, uh customer you know, acquisition cost. Um, yeah, I mean, these are just uh boring things to most people, Cord, but things that we've partnered with the right people who specialize in them who know how to move the needle.
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Cord :Well, they're the things that are gonna win. So whether they're boring or they're not, or you enjoy it or you don't, if you want to, if you want, I'm you know, I'm not trying to be too harsh about it, you know, and of course there's always going to be a place for people who build sheds and put them out, and people who drive by are gonna buy a certain number of those, right? But to compete and win and grow and employ, um, you know, and really uh share those bounties, you know, of that success uh with your community and with your employees, and to really do what I think, you know, both of us feel is, you know, um, you know, somewhat of a uh a goal or a mission or however you want to talk about that. Um, you know, and I think most a lot of the industry feels that way too. Um whether you like it or not, that that's these types of uh strategies, insights, planning, um, you know, real intentionality with what you're doing uh at each facet of your business. I think the good thing about consulting is uh shed geek consulting is that you know these people are able to have uh our consultants are able to have this conversation over a period of time, right? So that it is not uh here's what you should do, and then you know, you walk away, right? Uh as you said, you've had some of these conversations for years, right, in 30-minute phone calls or hour-long phone calls or two-hour-long phone calls. I've seen you have some of those. Um, but you know, realistically, it takes that communication over a longer stretch of time to make sure that all of that intentionality is adding up to uh the goals that you have. So, you know, I feel great about the talent pool that we have so far. We're continuing to add both consultants and clients. Uh, I think it's going to be critical going forward realistically, you know, probably 2026 and 2027. Um, you know, because I don't think we're gonna have real wage growth until there's much more integration of some of the efficiency from AI, and then that's gonna have to work its way into the system, and people are then going to have to negotiate for higher wages because of their level of expertise, blah, blah, blah. I mean, that's a couple year, you know, year journey that we're gonna be on here. And so um, you know, this is going to be true, you know, for that sort of medium and long-term trends. Um, you know, at least that's what kind of national economists and everything think. So um, you know, I would say yes, let's, you know, if this is if you are looking to be intentional, if you are looking to uh employ strategy uh, you know, in a way that that continues to allow you to grow um, you know, and grow your business, grow your number of employees, grow those sort of bounties of the harvest, so to speak, um, you know, then I think it's worth a call and worth, you know, at least getting in touch with one of these uh really great minds to help you along that process. Um, you know, also, which this is probably, you know, aimed at the other side of our listener base for all those who might want to um advertise with us, who want to speak to manufacturers and dealers, uh, you know, and the broader industry. Um we do have our 2026 Shed Geek Media Kit that is now available. I think you referenced it just a little bit, but my goodness, um, you know, I think this is we've expanded our ad offerings. I think we're doing some really uh great innovations uh here. Um, you know, just real briefly, uh just to give everyone a little bit of a of an idea. You know, the podcast itself, um talking about 1.1,000 weekly listeners, uh, right at four and a half thousand uh newsletter subscribers. Of course, we have over a hundred thousand uh podcast downloads, uh, and that's climbing rapidly as well, uh, you know, with all of the different channels. Um but you know, the expanded advertising that we're offering, the live ad reads, um, the sponsored segments, um you know, the idea that an advertiser could come in and say, you know, oh gosh. Um, you know, off the top of my head, let's say that we know that that um you know we want to have a consumer focus, right? We want to think about what is the consumer looking for uh in this modern shed market, right? And we produce, or maybe we're one of the suppliers, you know, we kind of produce those widgets or those products. Um, you know, so we want to zoom in on what the consumer is looking for when it comes to uh longevity and warranties and uh upsales and upgrades and whatever else that might be. Um, you know, so maybe that, oh well to your the hat that you're wearing, right? You know, maybe you're a supplier who's saying uh, you know, consumer segment brought to you by uh, you know, WEH supplier or whoever might want to do something like that. And um, you know, I think that is a great way to have a much more um interactive conversation uh hosts here, uh me and me and you, along with uh our guests, um, and really, you know, kind of impact that conversation in a regular way um that goes a little further than just a recorded ad, right? Something that really requires that direct feedback uh you know from the guest and from us and from what's going on in the industry, you know, at the time that we're recording the podcast. And um, you know, I think that it's a really great thing. Of course, we also have um you know exclusive service provider uh opportunities available. We've kind of segmented each of the uh products and services in the industry into different broad categories. Uh we do custom quotes on that. I think that's a big innovation. Uh and then of course we do still have um a uh a sponsor, a studio sponsor um spot available. For the Friday show here.
Shannon:Maybe not for long. I think that may be by the time this episode comes out, we may be eating those words. But I'll even jump in enough to say, you know, guys, um, on the on the, you know, like why, like, you know, the exclusive and things like that. Look, it's very simple. It's very capitalistic in nature. Like, I love the industry and I've worked so hard to be fair and balanced, you know, this whole time. Uh, you know, but we recognize, like, you know, almost want to get into a conversation and we got a hard stop coming up, but like, what is advertising? How is it trackable? Uh uh, what does the digital footprint look like nowadays? Like, what is the touch point that actually gets the credit? How many touch points get the credit for uh moving the service along? How many times can I tell you about Shed Pro 3D configured, which I love the guys over there? How many times can I tell you about it before you say, I think I'm gonna call them up and do it? But what was the point in which you know you actually helped to influence, you know, my decision and either through some conversation or uh a podcast that you did, a demo of the product I didn't know that existed. Uh, maybe it's the reputation of others talking about how helpful and beneficial it's been for them to add a particular product. I mean, I'm such a fan of Solar Blaster fans. I think there ought to be one on every one. Why? Because they advertise with you, no, but because I think that without if you're not doing proper research and development, you're just kind of like waiting to see what works. Well, unless you're waiting on the customers to demand, right? Like these things, sometimes you don't know until you buy something and put it out there. So give those guys over at Solar Blaster a call. That way, you know, you know, they got an opportunity to at least show you what that product is. Listen to the podcast, check it out, buy one, see if it works, you know, get your customer feedback. But um, I'm just, you know, so far removed, even because it's been close to five years now already, Cord, that I've gone without selling, you know, and we're even talking about opening up something locally, not to not to compete on like this large level, but to kind of stay and get your head in the game, keep your head in the game on, you know, both the selling of sheds, but we're talking about limiting that to almost a display model, you know, where we can uh sell heavier off 3D configuration, zoom calls, live switch, you know, whatever way we can get in front of the consumer. I mean, they can come knock on the door, sit down with us and talk to us. Nothing wrong with that. We'll just pull our 3D configurator up on the screen, show them what you know what can be built. And our mindset and thoughts are if you can put out a building in three to four weeks from the shop versus 10 business days, uh, moving a an off lot inventory building is like you can invest your money a lot safer into new products and into labor rather than putting it all into inventory. Again, not trying to make any dealers upset. I just think that as a manufacturer is offering a product, that seems like a really good value proposition if you can take the 200,000 in inventory that you were going to put out on a lot and dump it into uh reaching those people online. Uh, and basically, you know, uh consuming market share because you're first in line. It's your opportunity to mess up if you're getting to the customer. You just got to find a way to meet them where they are, and maybe that is online, maybe that is through a Zoom call, maybe that is through a Google Meets or what have you. Um, so I'm really, really, really excited about that. And then some of the different products that we're gonna offer here on a small scale in a very small town, you know. Cord, you said on the city council here, I don't know, what are we, 6,500 people, you know, roughly, you know, we're a bedroom community for Paducah, but it's sometimes tough to get the Paducah folks to come over to Metropolis. We tend to go the other way, uh, over to Paducah just because the larger presence, even though it's a small city. Uh, but I'm just excited. I'm excited for what 2026 holds in general. Five-year wrap-up of the podcast, uh, you know, having you here to co-host with me, jumping back into some shed sales, you know, and other product sales just to kind of keep our pulse on the industry, make a few extra bucks, hopefully, while we're at it. The consultation is as exciting as ever. Getting to work with this cast of individuals, right? Uh of uh of shed geeks, you know, some that are more, more, more shed geek than I'll ever be, you know, just because of their years in service and their knowledge and so many things they've taught me, they can share that with the industry. And uh, you know, we want to can control that uh consumer experience in in a way that they're satisfied or whatever. And the same with marketing. Rent own still out there, you know. I'm uh I'm thinking about that. I'm trying to figure out, you know, what that looks like, you know, past 2026, because it's always interesting to see where it's going. Finance as well. You know, I'm just overall, uh, I'm very excited about 2026 Cord. I don't know where others are in this space, but I feel like it this is the year for creativity. This is the year for opportunity for creative minds who are going to look for ways to be successful uh in their business endeavors. And you know what? Maybe Shed Geek's not a big enough name, you know, but I don't know what the name of it is. Whenever you start including all these other products and services, the shed just seems to be the common denominator that holds us all together. So excited. That's all that's all I got. Any final thoughts? I've got a call coming up here, uh, but any final thoughts on uh what you what you see and what you'd like to see in 2026?
Cord :No, I think we've been pretty thorough here. Uh I'm like you. I'm excited. I think we are um you know, uh as embedded uh as ever. Certainly the conversations that that we have around here uh from across the industry. Uh I think we have a pulse uh on the industry as good as you know as anyone. Uh the conversations that we have really run the gamut uh and oftentimes you know include people who probably would not get on the phone with each other uh but are perfectly willing to call for those directly. So, you know, I think we have a good pulse, a good beat on the industry. And I think that we're offering um, you know, some great solutions uh kind of in all directions, whether that be for the vendors themselves, um, for dealers and manufacturers who kind of you know want to have uh a little bit of insight, consultation, um, you know, marketing services, uh obviously uh RTO and finance, you know, but uh but I think you know for me it's exciting to be in that intentional space. Uh I think we're to a point where every step we make uh is very intentional. It's for a purpose, uh, it's to drive a result, it's to it's to help someone else succeed, right? And so um I feel great about it. And uh man, I'm looking forward to it.
Shannon:We want to hear from you, Shed Industry. Give us a call, send us an email. We'd love to interview you. We can do that right there from the comfort of your office. Let's hear about your shed story, let's story brand, let's build you some SEO value and some backlinks just from simply coming on uh for free and talking about your shed experience. We'll even send over the uh the footage for you to chop up and use in any way that you want uh for your own self-promotion, whether it be on your website or through your social media channels. But more than anything, it helps build that good uh that good SEO uh organic value. I think I still I still like you know, look at a couple of the interviews we've did and I go Google them and we end up showing up top on the list of Google for their SEO. And I'm thinking to myself, like, hey, you know, if that's a free gimme just to come on and talk about your experience, where you started, how you got to where you are, what you've seen, we need your stories. We want to hear your stories. Others want to hear your story. Uh, it's not bragging to come on and talk about your testimony, you know. Uh, we know who gets the credit. The good Lord gets the credit for any opportunities that we have. Um uh I've been wearing out the song here lately. Uh, you know, I can't even walk without him holding my hand, but it's uh I'm doing the Cody uh Johnson uh country western singer version of it, and not necessarily the old hymn, not that I have anything wrong with that. I just don't uh I don't know anybody that's recorded it and put it out. Maybe I should ask my guest to give me some suggestions on that. But I thank you. I hope that our heart comes through on these podcasts. I think it does. It's been five years of doing it, it's what we want to keep doing. Uh, thank you for letting us live and learn. Uh, make mistakes, make progress along the way. More than anything, build a community, uh, which is something that's both near and dear to mine and Cord's heart. Uh encourage you guys to go check out Growth Ops Ally. You know, these guys are really sharp. They've built a lot of business uh in their years, and uh it would behoove you to take a look at what they do, who they are, and how they can help. So looking forward to 2026 um you know, and just all the opportunities that exist record. Thank you so much for being on the show today. Can't wait to get started, buddy.
Cord :Let's do it.
Shannon:All right, see you soon.
OUTRO:Thanks again, Shed Pro, for being the Shed Geek's studio sponsor. If you need any more information about ShedPro or about Shed Geek, just reach out. You can reach us by email at info@Shedgeek.com or just go to our website, www.shedgeek.com, and submit a form with your information, and we'll be in contact right away. Thank you again for listening, as always, to today's episode of the Shed Geek Podcast. Thank you and have a blessed day.