Shed Geek Podcast

The Road Warriors: Tales from the Shed Industry

• Shed Geek Podcast • Season 5 • Episode 76

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Ever wonder what happens when the microphones are off? This special late-night edition of the Shed Geek Podcast pulls back the curtain on the real conversations that fuel this industry-leading platform. Recording from a hotel room in Harrisburg, Pennsylvania, Shannon welcomes his wife Deanna to the podcast for the first time, alongside brand strategist Cord Koch, for a raw, unfiltered conversation about their journey.

The trio shares stories from their Pennsylvania road trip, including meaningful visits with industry veterans Charles Hutchins and Dale Beachy. These encounters reveal how the most valuable industry conversations often happen around kitchen tables and in casual settings – moments typically never captured for listeners.

In an unexpected and deeply moving segment, Shannon and Deanna open up about their personal battle with breast cancer during the early days of the podcast. "The shed industry was so there for us," Shannon shares, his voice breaking as he recounts how business relationships transformed into lifelines of support during their darkest hours. This profound experience shaped their mission to give back to an industry that had carried them through crisis.

Throughout the conversation, the team explores the delicate balance between faith, family, and business. They discuss how they approach digital marketing and client relationships with a philosophy of education over sales, believing that helping others succeed – whether they become clients or not – ultimately strengthens the entire industry. "You can't compete with me. I want to see you win," Shannon explains, embodying their "rising tide lifts all boats" approach.

As the Shed Geek podcast approaches its five-year anniversary and 400th episode milestone, this intimate conversation offers listeners a glimpse into the genuine hearts behind the brand. The episode concludes with a spontaneous prayer, reinforcing their commitment to placing faith at the center of their business journey.

Join us for this special behind-the-scenes look at the relationships, values, and personal stories that have shaped one of the shed industry's most influential platforms.

For more information or to know more about the Shed Geek Podcast visit us at our website.

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This episodes Sponsors:
Studio Sponsor: Shed Pro

Digital Shed Builder
Making Sales Simple
IFAB
Solar Blaster Fans
Shed Sales Summit

INTRO:

Hello and welcome back to the Shed Geek Podcast. Here's a message from our 2025 studio sponsor. Let's be real Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all feeling the squeeze, competing for fewer buyers while expectations keep climbing, and yet I hear from many of you that you are still juggling spreadsheets, clunky software or disconnected systems. You're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, ShedPro. If you're not already using them, I really think you should check them out.

INTRO:

ShedPro combines your 3D configurator, point of sale, RTO contracts, inventory, deliveries and dealer tools all in one platform. They even integrate cleanly into our Shed Geek marketing solutions From website lead to final delivery. You can quote, contract, collect payment and schedule delivery in one clean workflow. Contract collect, payment and schedule delivery in one clean workflow. No more double entries, no more back and forth chaos. Quoting is faster, orders are cleaner and, instead of chasing down paperwork, you're actually running your business. And if you mention Shed Geek, you'll get 25% off all setup fees. Check it out at shedpro. co/ shed geek. Thank you, ShedP ro, for being our studio sponsor and, honestly, for building something that helps the industry.

Shed Geek:

Okay, welcome back to another episode of the Shed Geek Podcast, late night edition. Right, what is it, um?

Cord Koch:

Depends which time we're going off of 11 where we're sitting, 11. 10 by our body's clock. I suppose Late.

Shed Geek:

That's right Late for a podcast. We're on Central time, we're in Eastern, so we're tired.

Cord Koch:

Good long couple days worth of travel, Invigorated but tired.

Shed Geek:

Yes, and this is a special podcast.

Cord Koch:

First time.

Shed Geek:

Because this is the inaugural Shed Geekette edition. I don't know, maybe she won't talk. She'll have plenty to say after this podcast, when you guys can't hear it. So, we are traveling. I'll give you the setting. Um, we are in Harrisburg, Pennsylvania. We left yesterday morning. Uh, stop by and talk to Charles Hutchins in E-Town went to Dale Beachy's, got to see him outside of Columbus Yep.

Cord Koch:

Very good talk with him. He shares our love of sweets later in the evening, so we have that in common, if nothing else.

Shed Geek:

What was the molasses?

Cord Koch:

Corn cob molasses, which sounds like an old-timey recipe that was, by his telling, kind of resurrected for this charitable auction, and I won't share the dollar amount, but it was a very expensive jar of corn cob molasses that he so freely, uh, shared with us.

Shed Geek:

I was honored to have it and it's delicious, it's great, he even sent you home yes yeah, and of course I got the Amish peanut butter of course right, because that's always a win, always, always. Um, and yes, for the second time got a chance to sit and eat ice cream with Dale around the kitchen table. Um, love his lot, love his story, 1982 dad starting it, the whole thing. Uh, it's just, it's just fun to be there. It's, it's, you know, it's uh. Yeah, it's got shed industry blueprint written all over it yeah, a true legacy business within the industry.

Cord Koch:

I mean a legacy for the family, a legacy for, um, you know, Plain City, Ohio, I mean I just think, all in all, it's just, it's awesome, it's moving. Honestly, it's moving to be out there, moving to talk to Dale, um, you know.

Shed Geek:

So, yeah, great day yesterday and now we've already back on the road today back on the road, uh, doing a CRM training tomorrow, uh, and then going to try to spend some time maybe going through Pennsylvania, because we have cord cook with me here. The shed geek brand strategist nailed it that time on the first try, um, and we have Deanna, my wife hello for the first time on the podcast.

Shed Geek:

Who's usually editing the episodes, uh, or organizing at least the publishing of that? We, uh, we have a few people who edit and she kind of oversees making sure it's there, making sure that harmless things like the name, uh, Jonathan Ulrich is actually Jonathan and not Justin. Yes, we can tell that story now yeah,

Deanna (Mrs. Geek):

Sorry, Jonathan,

Shed Geek:

because it's been two years, right or so.

Shed Geek:

Deanna was first starting to help me, and you say Jonathan Ulrich that's a name that's known and appreciated in the industry, right, very knowledgeable guy and, and just right, and we had him on a couple times, and he was very popular, and he was sharing some thoughts and Deanna was helping me.

Deanna (Mrs. Geek):

Edit it was probably one of the first ones I did

Shed Geek:

it was and to, and to.

Shed Geek:

To me.

Shed Geek:

I know the name, Jonathan Ulrich, when I hear it, because I'm like, oh yeah, smart guy of course, industry a long time all that to Deanna, it didn't mean nothing name that started, a name that started with a j, that started with a j and she thought she heard Justin.

Shed Geek:

So, when we published it, she published it as Justin. Now what I find humorous about this that I can share with the audience things since this is late night version- yeah, right, I can share.

Cord Koch:

Open the vault I'm gonna get some stuff off my heart.

Shed Geek:

That's right hey um, you know, what's crazy is how many people I had reach out to me and say Justin, what are you an idiot? Right? His name is Jonathan, and so, like a leader, I'm gonna call myself that a leader. The owner of Shed Geek Brand, right?

Deanna (Mrs. Geek):

um, I kindly did not throw my wife under the bus and said guys, this wasn't my mistake until two years later, until two years later when you get me on here yeah right, I've been saving that for two years that's the real reason you wanted me on that's, wasn't it?

Shed Geek:

I wanted to ridicule you in front of the whole industry and, yeah, I thought it was funny. So, Jonathan and me made a fun little joke about it at the NBSRA former NBSRA, now the resurrected NSRA. But yeah, about me messing that up and to this day, until now, two years later, never admitted that wasn't my fault. But now that I've got her on here, fellas, I won this argument For all the guys listening.

Cord Koch:

Well, did I really win. Well, it'll take two years for that result to shake out to.

Shed Geek:

I do have to sleep tonight, that's right. So anyway now, this is what I was going to say. What's funny is how many people told me I messed that up. And like one guy messaged me and he circled it and he said, Justin, are you kidding me? And I was like, oh person, I will leave nameless. I was like, oh, good to hear from you in five years.

Cord Koch:

You haven't said hello the minute I make a mistake, you sure didn't mind reaching out, that's right, letting me know.

Shed Geek:

Uh, they're keeping us honest. We had a good life. We appreciate that. Trust me, if there's a mistake on the podcast, name is spelt wrong.

Cord Koch:

Someone says sorry cord it's okay, I didn't even I don't, it doesn't even register to me until we literally brought it up two days ago or whatever, and I was like, oh yeah, that's right, I've been meaning to tell you yeah, yeah, German name right German name pronounced cook right spelt k-o-c-h correct. I always joke that, uh, we were good enough Germans to keep the spelling, but not good enough Germans to keep the pronunciation, so it's led to some confusion.

Shed Geek:

You know, like the family was, you know, really trying to do their best, but anyway, uh, yeah but that's no big deal, so and one of the things we wanted to do was hit the road. Yeah, you know, and it worked out good because, like you know, we could do this crm training. So we were like you know what, let's drive, let's get up at 6 am, let's drive and not go to bed till midnight every night for five days in a row, right, because we're sane people, right, and meet as many people or talk to many people, as many people or see as many existing customers. So we tried to line up a few podcasts, yeah, and just fell through. Right, didn't work out. That happens, people's schedules happen.

Shed Geek:

So, we were like let's go to the hotel room, rearrange all their furniture right, have to hold the mics in our hand at 11 o'clock at night, right in which I was still on the phone. Yeah, somebody in the shed industry right because it never stops, and let's record a podcast about nothing in particular just the travels.

Cord Koch:

Well, more or less recap the podcast that we've been having without recording for the last 14 hours in the truck that we've subjected Deanna to as she rides and has to listen to us talk maybe I should just sneak a microphone back there while we drive it'd be.

Shed Geek:

It'd be months, years worth of content the best, the best podcast are never recorded right. In my opinion, we put out a product that we don't attempt to manufacture, but we also don't put out the best conversations that happen shed expos, Shed Hauler Bashes, offices, Dale Beachy's kitchen last night.

Shed Geek:

Yes, I mean you know a conversation about um mission work and you know um Jesus in our, our lives, every day we talk more about the great commission than we talked about the great shed industry oh, without a doubt, right without a doubt, and you can't do that, um, without traveling, sometimes getting out in person, and just like, like beating the road right, just pounding the concrete, and like getting in front of people and going to dinner, building relationships, Reminding ourselves how beautiful central Pennsylvania is.

Cord Koch:

I mean, we were just looking out across whatever I guess it was after we came through the double tunnels. Oh gosh, am I going to get it right? Blue Mountain area, Kittatinny Something like that.

Shed Geek:

Kittatinny.

Cord Koch:

Mountain Tunnel.

Shed Geek:

Cord, there's no cussing on the podcast. Watch your mouth.

Cord Koch:

I think I read that right. I said it to myself like five times as it was passing over top and I think I'm saying that right. But yeah, when we came out of that second tunnel, and I mean just the vista, you know, like we were saying I don't exactly know. Obviously, we're, you know, Western Kentucky so we've spent some time in Eastern Kentucky and East Tennessee and more, the appellations, but something about the, the sort of the ridge lines that just go on and on for miles. You know the, the smoky mountains. You get kind of a bunch of peaks and stuff like that. But when you just get that vista of a, you know, I don't even know, a 10 or a 12 mile, yeah, ridge, I mean it's just so gorgeous um, we don't, yeah, we don't get that.

Shed Geek:

I mean even the little bit that we have in Southern Illinois the national forest, Shawnee National Forest and all that like beautiful formations and things, but we don't get that. So, uh, but yeah. So, the idea was like, hey, let's sit down and do a podcast. And Deanna said I really don't like it when you guys put the headphones on because you don't talk as loud. And I was like, well, you should do the podcast with us. And she said I will if you don't use the headphones.

Deanna (Mrs. Geek):

And so, we're gonna hold her, so he threw the headphones back in the truck, and here I am.

Shed Geek:

So, it's time to interrogate Deanna.

Cord Koch:

Yeah.

Shed Geek:

I think so as a guest.

Deanna (Mrs. Geek):

That's okay, because I edited it so.

Shed Geek:

So, what can we ask her that would entertain the audience here? Let's start with how handsome is your husband? Seems like a good question.

Cord Koch:

Yeah Well, it's a good one to lead off with.

Shed Geek:

The shed experience you have. We've shared together.

Deanna (Mrs. Geek):

Yes.

Shed Geek:

But you have. I mean, you've obviously been very supportive. You've been there since I got started. But what if I were to ask this question? I've never asked you this privately, so let's ask this publicly for the first time. What? What has your experience been in the shed industry? I know it's very open, but like what? What do you feel like it's done for our family, good or bad? What are your overall thoughts?

Deanna (Mrs. Geek):

I know that's wide Well obviously it's been good for the family because it's allowed our son to work with us and our daughter to work with us part-time. It's allowed me the freedom to be able to go with our daughter when something pops up. She needs somebody to go with her to the baby's doctor's appointment or something like that, or she's not feeling good and somebody's got to take the baby the last minute. So, the freedom is probably the best.

Cord Koch:

I've heard the last couple of days. I've heard you guys reminiscing about all your travels and it just seems like I mean when you talk about it you know obviously we're on here, so, but when you talk about it privately, like you, I can just tell it means a lot to you the time that you guys have got to spend together.

Deanna (Mrs. Geek):

Well, when he first started traveling, I had a full-time job and we still had kids in school, so I wasn't able to go with him. So, you know, when you're at home for a week without your husband I'm sure you haulers' wives and everything understand that it gets hard, you know. So, to be able to go with him and meet the people that he's talking about and, of course, at the time when I had the full-time job, I wasn't editing so I still didn't see everything. You know the people that he was talking to, so you know to get to meet them is.

Shed Geek:

How's, how's it been different? Because you get to go with me now and see a lot of what I do, where I go, the nature of the relationships, all that. How does that change versus you being at home and me coming home and talking about it like, does it feel different, like going with me?

Deanna (Mrs. Geek):

well, yeah, because now I get to see the personalities, meet the people firsthand, not just trying to, you know, picture a face with the person or it's hard I remember the companies more after being there and walking through and seeing meeting their wives.

Shed Geek:

Yeah, like what I see is going to eat with their wives and their family, and your ability to connect, like with their wives, your ability to talk like you know, like you, you find a way to fit in like. In every situation I feel like, whether it's supporting me or finding a way to, uh, to connect with them one way or the other, my careers before this.

Deanna (Mrs. Geek):

You know, I dealt with the parents. I talked to the moms. I talked to the dads, I worked. You know, in the daycare you have to the moms. I talked to the dads, I worked. You know, in the daycare you have to talk to parents. You have to know what happened the night before. You know so.

Shed Geek:

Yeah, she's got a motherly instinct is the biggest thing and she worked in the daycare for 10 years and then she worked in the school system for 10 years.

Deanna (Mrs. Geek):

In fact, I met Cord's wife through the school system.

Shed Geek:

Yeah, that's right. You guys knew each other before me and you knew each other.

Cord Koch:

Yeah, big time. And I wouldn't even say that we like knew each other. I knew that Annalisa, my wife, was always so thankful for Deanna at the school right. But I mean honestly, like I don't know that you and I really knew each other. We knew each other's names, but like I just know how thankful Annalisa was for you in those years. My son was a bit of a troublemaker, or not even really troublemaker. He was rambunctious and of course in in you know, standard education, like just being rambunctious kind of gets you a reputation and you know. But anyway, um, yeah, but she appreciated you, I appreciated you for just doing your best to keep him out of real trouble and just keep him in like the take a breath kind of you know take a beat and find your footing back anybody that works in the school system knows you're not doing it for the money, you're not doing it.

Deanna (Mrs. Geek):

It was where I was supposed to be at that time. You know, I just that was. I was just doing what I was supposed to do, what I felt led to do.

Shed Geek:

She's good with the kids. They come up to her all the time whenever we're out and about. Now we miss you. We thank you. We appreciated your time that you were there. You don't know how much you helped me. Things like that, it's a calling, it's a ministry of its own.

Cord Koch:

Oh, absolutely it is, and you know it's. It's kind of funny how, uh, you know, administrators or principals or whatever kind of have the carry themselves as the people who run schools, but it is 100 the ones in the office, right like it is. If you want something done, you want something communicated the right way. You want the sort of the right tact to be had. You know that's you deal with right and it's it is.

Deanna (Mrs. Geek):

I mean that's well you're the one who answers the phone when the parents call. What's going on well? You know you're kind of stuck in the middle between your boss and the parents. But you know, if you're there for the kids it doesn't matter, right?

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Shed Geek:

So, then to further complicate it, to make the transition from a procurement purchasing agent to going to work at a jail and then subsequently working in prison, ministry and drug addiction counseling and rehabilitation, to sales in the sheds, to sales manager. Let's get into rent to own as a rep and travel around the country right um to hey, I like doing this and talking to all these people. We need to start a podcast because we need to share this information and connect people.

Shed Geek:

Uh to hey, here's cancer right on top of right in that, you know right about the same time of like, I need you to be away from home for three to five to seven to ten days, uh, while your wife and then you need to start a podcast, work your career and then, oh, by the way, here's uh, your family gets to deal with breast cancer, which was a long battle, to say the least. Any thoughts on that? You don't want to talk about that part because that's sensitive, I don't have labor.

Shed Geek:

But we came through it. It sucked, it was terrible, but we came through it. And I make the argument that it was harder on me than you, not because it was physically, but I've been with her since I was 15, and that's tough.

Deanna (Mrs. Geek):

Well, and I knew the peace that God gave me. Yeah, they didn't you know, they didn't feel that I did from the time before I'm going to get emotional. It's okay. No, it's okay.

Cord Koch:

That's part of it. I mean, that was a very heavy setup.

Cord Koch:

Your professional podcaster husband Hit the hard questions Set you up good on that one.

Shed Geek:

Well, it affected us both, I mean, and it affected our kids.

Deanna (Mrs. Geek):

Well, I said from the very beginning. It was harder on you and the kids than me, Because I felt at peace from the beginning. I knew what it was from the beginning and you just what's the next step? What are we doing now? What are we fighting? I didn't sit back and think about what was happening.

Cord Koch:

What stage God's plan will prevail?

Deanna (Mrs. Geek):

What details until what, when I was done with chemo. So, I had a year's worth of chemo, and I didn't look at any of the charts, any of the information, until afterwards.

Shed Geek:

And then you're like, oh, that was really bad 12 rounds, 12 rounds of chemo, a 16-year-old son, 18-year-old daughter. Like I mean, it's hard for me not to get emotional and I typically don't get emotional on the podcast but I tell this story and sometimes this story is hard for me to tell without crying. But you know, what I remember about it specifically was as a husband and a wife. This has just been our experience. We've been married 25 years. You have a wife. This has just been our experience. We've been married 25 years. You have a routine, right? So, like our routine is, you know, you go in the bedroom, I got all your waters, you got all your medicine, you do all your stuff, whatever it is like right you like you go you go through your routine and I remember she was sleeping.

Shed Geek:

This is hard, this is hard to talk about, this is hard stuff to mention and I'm only bringing this up because the shed industry was so there for us, it was so there for us, God was so there for us, people were so there for us.

Shed Geek:

But I remember we bought her a chair specifically so she could get in and out of it easier and she was know frail and you know bald and all the stuff right and uh, I remember she was getting more comfortable sleeping in the chair because it was just easier. She's going to bed and she's gone within an hour and she's back in there in a chair and she's got to where she's like I'll just sleep in the chair tonight. So, I'd do my thing, I'd go in there and I would like go through my the same. But you went through the routine without her there and I remember the like I cried twice just to be just to be honest. But this is one of them, because I remember laying in bed and she didn't come to bed and it's like three days in a row and it was like gosh well, and after, surgery.

Deanna (Mrs. Geek):

I couldn't lay down. I had to sit up.

Shed Geek:

And I just remember going, well, and after surgery I couldn't lay down, I had to sit up. And I just remember going what if this was permanent? Right, and that hits you like a ton of bricks In court. I went in the living room and she was in the chair and I laid down beside her and just wanted to hold her hand. I'm sorry to get y'all crying if that gets you crying because it makes me want to cry but I just remember being like you know man, what if that's permanent? And then you, just you, just you. Hey, it was so organic, you just want to hold her hand.

Shed Geek:

But I'm gonna tell you, uh, smart, pay, Dave Miller and the guys over there were excellent, excellent for us whenever I was working with them. Can't say enough good about the freedom that he gave us, worked with our schedule, sent you some chocolates, did all the stuff right. You know, people gave to the gofundme thing and things like that and allowed us to. So, we don't just feel with the industry that, like this is a home for us. We, we very much, I think, feel the need to give back through if that's conversation that makes your day more light. Um, man, we do all the stuff cord, we have. We have podcast about marketing and rent to own we have. We have rent to own competitors. We have marketing competitors on we have 3d configurators.

Shed Geek:

We have sales people. We have just anyone in the industry. Come on and talk about their story, but oftentimes we don't talk about our story very often.

Cord Koch:

Yeah, I mean, well, it's, you know that's the job of the host, right, and I mean I think you know obviously you're nailing it right now because Deanna's on with us and that's awesome and like that's pulling this stuff out. But yeah, I mean you know it's natural to be the host, to be the person who focuses on the other, but, um, I mean, you guys have a pretty incredible story within the industry, um, and I think, coming from that place, I mean right, I mean that was at the very beginning of this sort of journey, um, and I don't think there's any way that that has not shaped the way that you all have moved through the industry, whether that be by faith or by conviction or by whatever that ferociousness.

Cord Koch:

Is that just right? I mean, you lived right and like you live every day. It's not like a thing in the past.

Deanna (Mrs. Geek):

And I think truly that's part of why you said you notice that we enjoy that we cried so bad. Right now we enjoy going on our trips, you look baby, I know when you're faced with possibly losing your person. You've been with since you were 16, you know you enjoy the time together more right.

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Cord Koch:

Right, and it's hard to explain things like just how. I mean you know the joy that like stopping in E-Town, right. I mean like just how positive Talking to Charles, just how positive Charles is and just so polished, right, I mean like trying to be able to experience that together. You can try and put that into words whenever you get home, but like you can't experience just how like good he is, right, I mean he's selling when he's not selling, he's just he's so good at just building that relationship and uh, you know I really thank kylie of him.

Cord Koch:

I've enjoyed his, his talks, uh, whenever we've been at events together yeah, we did like a co-event at Pineview In. February, yeah, earlier this year.

Shed Geek:

Yeah, he was there speaking and we were doing some training and things like that. It was awesome to get the 10-core commitment. You know he's been writing. I told him yesterday. I said, man, I was reading your articles in Shed Builder before I met you. You know like I looked up to you as a professional. Then you, before I met you, you know like I, I looked up to you as a professional. Then you know you got 25, 30 years in this industry you get to meet.

Shed Geek:

Just, I don't know. I mean the, the, the. If I started naming people. We've got close to 400 episodes in and like, uh, my biggest fear we were, we were in Bedford today. Yeah, fellow walks in and says hey, I know you. Yeah, I saw you at the.

Shed Geek:

Shed Hauler bash and I'm over here going. Please forgive me because I have talked to you for 20 minutes and I'm struggling to remember your name

Cord Koch:

John David. John David.

Cord Koch:

Yeah.

Shed Geek:

Or yeah, yeah, okay, let's go with that.

Cord Koch:

Oh gosh.

Deanna (Mrs. Geek):

I think Cord's right.

Shed Geek:

You meet so many people and you definitely want to give them your time and, coming from a guy who found no purpose in his life at some point, to have the reassurance that God gives you through his people, to come up and say thank you, I appreciate what you do and I'm like man. All I'm doing is giving people a microphone to talk and this is the biggest thing is like when, when people come to me and say, appreciate what you do, I'm like man. I really don't do. I mean there's a lot to this, don't get me wrong. Right, but but my, my goal was it was an idea and it was a lot to this, don't get me wrong. But my goal was it was an idea.

Shed Geek:

It was an idea to have other people talk, and even the people who refuse to come on. It's not that they refuse to come on. They'll talk to me and say I love the podcast, I don't want to do one. I say what do you love about it? I love to hear people's stories. My comment's always why don't like? Why are you withholding your story for other people to enjoy?

Cord Koch:

It is not about bragging about you.

Shed Geek:

But why are you like, like, like, holding back that, that enjoyment for others? Because some of the best podcasts I get and the responses I get are the people who say I got nothing to say.

Cord Koch:

Yeah, and the best. The stories that are being told on here that I think impact people the most are the stories of struggle, right, they're the stories of how did it start. The stories of gosh, those years were bad, right, you know, like, like, those are the stories. So, I mean, you know, I, I understand the sentiment of just putting yourself in front of a microphone or in front of a spotlight as being, you know, you're obviously putting yourself out there. But as far as having it as any kind of braggadociousness or anything like that, like it's not. The things that are impactful are the opposite, right, I mean, you know this is nobody wants to hear about why. You know how you're looking out off the top of the mountain, right, and I don't think that's what this podcast does. I think it very deeply explores the stories in the industry and the stories that have shaped the industry and hopefully then kind of casts a vision forward. But you know, it's the people and the struggle and the overcoming that is powerful.

Shed Geek:

The biggest change for me is like when people say your podcast, I say it's not my podcast. I say what do you mean? I say, well, you know, not even the podcast, but even the Shed Geek brand, I give it to the Lord. I give it to him because I'll do something better with it than I'll ever do. Right and . The problem is when we begin to think that we're something or somebody right, when we begin to, uh, I did this, I built this right. I remember a time where I was on the side of the road and didn't feel valuable, right, right, so, so, so, like you don't get to brag over what, uh, um, you do, you get to brag about what God does through you Right, and like, as long as you remain, I think open to that, and I think every business should do that, whether you're in the shed industry or not.

Shed Geek:

I think you should open to that and I think every business should do that, whether you're in the shed industry or not. I think you should. You should gift that, because he'll turn something, uh, that you take into something way better than you could on your own. So, like it's hard, though, to have that healthy mix of business and like, how does it cross over into your faith and where do they intertwine and where does that? You know? Like, family, business, Jesus, where do those all come together? And some people like to put those in a box. Jesus is over here, my family is over here, my business is over here, and I don't know how to do that.

Shed Geek:

At least yeah, for me they just kind of mingle and like. So I think that, and I think that's the way it should be, I think that, uh, now, that makes it hard in business whenever you compete or things like that, like, and so, uh, I mean, the truth is, man, we're, we are, we are on a journey here with even the Shed Geek brand as it continues to expand, and trying to make sure we stay on track more than anything and that the brand represents what we're trying to.

Cord Koch:

Yeah for sure, and that our customers' brands do the same for them. I mean obviously, yes, we kind of want to uphold all of our values and mission and all those types of things and then put out you know, we are putting this information out into the industry, which I suppose is a form of marketing, it's more like PR. But either way, you know, so you know, we have to uphold those things on phone calls and in meetings and the way we conduct business right, which is a heck of a lot harder than the way you write out a sentence on a flyer right.

Shed Geek:

You know so. And the more people you get involved, the harder it is to maintain your brand image, because you're expecting that everyone, like everyone, comes back as a representative of or endorsing your brand, right, if they're involved. And the more people you get involved, the harder it is to maintain that image in every possible interaction with somebody.

Cord Koch:

What is it like 90-10 or the sort of rule of you know, like everyone's going to expect that you conduct yourself as good as possible all the time and like you're not going to get a thumbs up for that Right, but then like you will get called out.

Cord Koch:

And I mean, you know, I think that we embrace that um number one because we're trying to, you know, live and conduct ourselves in that way. But to my point though, you know, it's not just about monitoring our own stuff and sort of trying to be better every day internally, it's about trying to help our clients navigate that as well, Right, which can be hard, um, especially whenever we work in, you know, the kind of Anabaptist community where there's like, really and truly putting that message out for yourself is always the most effective way, right, but there's just some restrictions, and you know, as far as like, you gotta be flexible, you've got to adapt, you've got to be able to adapt to different cultures, different business.

Shed Geek:

I mean even our language. On here we're always we're trying to be super conscientious of um, every interview, every word spoken, make sure that it's done in a positive way. Yeah, are there negative things in the industry? Are the things that happen? Are there like, yes, do we? We do our best not to get on and talk about them in a negative light because it feeds the beast, right, right. So like we're, we're all guilty of like failure and having relationships fall through, and faulty things. But it's like, how do I change the mode and the mentality that? You know, going back to the Tyler Mayhan interview, which is now almost 400 interviews ago, you know that said a rising tide lifts all boats. We can help each other and that'll get us farther than working against each other. That's a biblical principle. That's not even something that we should just think about in the shed industry. We should be trying to help each other just in general. And so like trying to maintain that image has been. It's definitely really hard, especially when you do have competition hello.

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Shed Geek:

Yeah, I almost want to ask Deanna some more questions.

Cord Koch:

Yeah.

Shed Geek:

Are you good now?

Deanna (Mrs. Geek):

I'm good.

Cord Koch:

None of us are good.

Cord Koch:

We're still trying to overcome.

Shed Geek:

Still, you guys don't get to see like the way Shed Geek works behind the scenes. But like I don't know, I'm curious what you're like. I've wanted to get you on the podcast for a long time and I've literally never asked her to do one until tonight. Yeah, and like, just because I was like you know, are you comfortable with going on here? And I know she's gonna be like what am I supposed to say?

Cord Koch:

well, I mean, you could tell some stories on Shannon would be great uh, I mean, I know from viewing behind the scenes that like the rhythm of the way that you just like get everything organized and like you are on top of everything you effectively allow Shannon to like float from place to place and just show up and have breezy conversations.

Deanna (Mrs. Geek):

Let me tell you why. When we're on the road, of course, when I first started helping him he likes to talk a little bit.

Cord Koch:

Sure.

Deanna (Mrs. Geek):

So if I don't set the equipment up, we're still there three hours later and we haven't started the episode I want to interject.

Shed Geek:

I'm right, I don't really have a whole lot to interject, I'm right.

Shed Geek:

I don't really have a whole lot to say, but I feel like this is the part where you yell objection in the courtroom.

Cord Koch:

No, it does allow you the time to have the conversations without being sidetracked, by putting and capture them right yeah because those three hours, a lot of times, are the best, because it starts with catching up right and like I mean, if you could, just if it's just getting the person at ease.

Deanna (Mrs. Geek):

If they're, you know, nervous about being on just having conversations, so that they know kind of what to expect when we start recording.

Shed Geek:

Right, yeah, the hardest part for me is the language. This is, I don't know that. This is deep. I'm just trying to extract this thought here.

Shed Geek:

Cord, you're really good to help me with these things sometimes, but, like, I agree with what. You're really good to help me with these things sometimes, but, like, and I agree with what you're saying, but I struggle with. I want to talk a lot and I'm gonna tell you why I struggle with. That is because, like, I was actually a pretty shy kid, right relatively, yeah, but I listen as hard as this is to believe. I feel as though I listen twice as much as I talk, but my mind runs 100 miles an hour and I can't quite get out all the thoughts. And then you end up interrupting people, and there's so much you want to say because I'm an active listener. This sounds like a sales pitch. Interrupting people and there's so much you want to say because I'm a. I'm a, I'm an active listener, and, and, and, and this is this sounds like a sales pitch all day long for me, but come on the podcast.

Shed Geek:

I'm yeah, I'm listening so much to people that it just generates so many things I want to talk about and I only get out a 10th of what I want to say. And I only get out a tenth of what I want to say. I still believe that, even whenever people say why do you do a podcast? It's not because I like to talk, but it is because I like to talk to people, like to connect.

Cord Koch:

Yeah, yeah, and like to draw that.

Shed Geek:

I guess what I'm trying to defend here is I don't like to talk because I want you to listen to me.

Cord Koch:

Yeah.

Shed Geek:

I like to talk because I want you, uh, to listen to me. Yeah, I like to talk because I love the connection of people. I love the history of your story. I spent time talking to dale about his father. I spent time talking like I want to connect with you because I believe that we are built for relationship and I still am naive enough to believe that good communication could end wars, could feed homeless yeah, but I believe the hardest, um, the hardest thing for some reason in people on earth is to communicate effectively and not even all the barriers.

Shed Geek:

Drop all the walls, yeah I'm always saying that the longest road is what's in my heart, to my mouth, right to your ears and to your heart. That is the longest route. And if we can figure out that route, yeah, and communication is the best way to do it. But you're communicating in more ways than your speech, not only your words, your actual words, but then the meaning of those words, but then also your body language. And I hate conflict and I see it all the time and it bugs me to go. If these two people could get over their ego. They actually love each other and yet they can't communicate.

Cord Koch:

If these two people could get over their ego yeah, right, no, yeah, you're right.

Shed Geek:

They actually love each other and yet they can't communicate because they're spending all this time building an argument in their head instead of listening to what the other person's actually saying, and that's because words fail us sometimes of what we're trying to say, and it bugs me. So, I think that's why, like the podcast, isn't it always about the shed industry as much as it is?

Deanna (Mrs. Geek):

Life.

Shed Geek:

Yeah, like, can we please be better people? Can we communicate better? And I fail at that too, so like it's easy for me to preach from that pulpit.

Cord Koch:

Yeah, but I I mean everybody's just trying. I mean my um, I would admit to it my wife would certainly say it like I've probably spent a lot of my life, um, running other people's speech, other people's words that they're saying through like the most negative filter possible, right, and being like, oh well, they must have, they must have meant this. I know that they didn't exactly say it, but like I can read between the lines because I know how you know and like that's not healthy and like you know, I mean these are things that I've had to personally on your shoulder that's exactly right and this is this, these things I have to pray about and I have to confront and I have to frankly hand over to the Lord and be better about.

Shed Geek:

We've had people reach out to us and ask us for something and not trying to be whatever. It's like you're asking the wrong question. People are like what do you mean? I'm asking the wrong question. It's like well, maybe you're trying to get a quick answer from us.

Cord Koch:

Right, right yeah.

Shed Geek:

And it's like. Well, we don't necessarily want to do a quick answer. We want to thoroughly investigate what you're talking about and, even if it means we end up not doing business with you, we'd rather come to the conclusion that it's truthful, helpful and beneficial to both parties.

Cord Koch:

And I feel like we do a good job.

Shed Geek:

Yeah, I know exactly what you mean and rent-to-own's the same way, or shut-up or anything we're in, it doesn't matter, it's the approach we take.

Cord Koch:

In the end right like I think yeah, people matter. It's the approach we take.

Cord Koch:

In the end, right like I think yeah, people sometimes assume that because we are broadening the conversation, because we don't, you know, whatever, like classic example. One thing that happens a lot is people come to us wanting a website right, because it's like it's something that people know that they need to update. It's like their face on the internet. People understand that like this is not, it doesn't look good, it's not up to date, it needs to change our shed styles of change, whatever the case may be right, and they start talking to us and we and we start talking about you know well, we need to be able to, uh, push them to your 3d builder. What 3d builder are you using?

Cord Koch:

right, that's the stickiest lead in the shed industry.

Cord Koch:

We need to understand, need to understand where you're at with that right In-stock inventory. A second Are you using an in-stock inventory service already? Are you using any e-commerce? Do you have that housed? By the way, we're going to need to capture every single one of these custom conversions, right Interactions, but even now you're getting deep into the woods, but their question might have been how can you help me?

Shed Geek:

Or what can you do with my website? They're grasping at questions because they're, like, I'm aware enough to know that the digital storefront's real and it's affecting me or helping my competition or anything like that. But I'm also scared to ask questions that I don't understand. It'd be like me going to a mechanic and being like you know, uh, the way you think it's the canoeter valve, you know, and I'm completely unaware of what, I'm talking about.

Cord Koch:

I mean, you are the exact right people to come up with bad questions for mechanics, because we are not the ones. Yeah, you know. Yeah, how many, how many, whatever, uh, gallons per minute is that I don't even right like I don't know whatever they're talking about.

Shed Geek:

Uh, and a lot of this comes from my dad being a mechanic and, like me, having so much disdain for my dad, you know because he was like not willing to be, like come here, let me show you this. Instead, it was get out of the way. You know what I mean, or hold the flashlight. You're doing it wrong. You know what I mean? And it was just like, well, I'm gonna be a mechanic, because I'm not gonna be that guy you know what I mean.

Shed Geek:

So it was like I can go to a mechanic now and I'm just like what's wrong?

Shed Geek:

yeah, just fix it. Yeah, what's wrong with it?

Shed Geek:

whatever, and I'm but it's you got to be bold enough to ask those questions without feeling like a you know, like because I don't know the answer to this, uh, and so, like we try to bring people in, no matter what it is, to be educational, to be like, look, let's explain to you, and at the end.

Cord Koch:

Right, it is not some like after we understand, we always come back around and are like, hey look, we're just going to be honest with you. This is where you should start right, like this. You know, we just ran through.

Shed Geek:

With or without us.

Cord Koch:

Yeah with or without us.

Cord Koch:

Like we just ran through six or eight or ten things that would be so, so valuable to you and your shed business and your growth and the dreams that you have and the legacy that you want to leave Right, like we get all that and all these things are valuable, but then we bring it back down to earth and say, okay, now that we understand, we recommend these two services to start with, but it's your choice. But it's your choice Right start with. But it's your choice. But it's your choice, right. And you know, um, or I mean like we, we come around to sometimes, if you just want us to get leads, like we can do that right now. That's not building up this, this system that really works, you know, super efficiently for you, like we would want to.

Cord Koch:

But okay right like we can perform that service and through that, what do we find?

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Shed Geek:

I guess what I'm saying is, like you know, I remember us. What's our hosting fee? Roughly Just ballpark $500?

Shed Geek:

$500, yeah, yeah, $600 a year $600 a year to host your website. And I remember running through these things and like finding a hosting site from a manufacturer that was charging $1,200 a month, and it was like this is why even a phone call can benefit you greatly, because we can at least say hey, it does not cost twelve hundred dollars to host your site, uh, monthly.

Cord Koch:

You're being taken advantage of well and very likely, that's one, even if you don't work with us. You need to fix that tomorrow yeah, and that's one of those that's not even purely just about money. Usually, if it's $1,200 a month for hosting, usually that means that the website was built at a super low cost and is probably still owned by that. Usually. That's the way that that sort of I don't want to cast aspersions or whatever.

Cord Koch:

Usually that's the way that system works, and it's not a great practice.

Cord Koch:

And then you have to disentangle yourself. Anyway, that's the way that system works and it's not a great practice. And then you have to disentangle yourself.

Shed Geek:

Anyway, that's a whole other thing. What's your thoughts on all this, Deanna, on these digital ads?

Shed Geek:

We're curious.

Shed Geek:

The audience wants to know.

Deanna (Mrs. Geek):

No, I'm not in that world. I edit my episodes and I send out my newsletters.

Cord Koch:

You know what

Cord Koch:

he did not object to. A while ago was me saying that you? You allow him, like you, all of your work allows him to just breeze in now. He objected to that, you that he likes to talk a lot, but he did not object to. Like his lifestyle is, is you, and I mean I'd see that yeah, 100 that's why he wanted me to go on the road with him.

Deanna (Mrs. Geek):

He's going to have me on today.

Shed Geek:

Cord, what do you think about your last appearance on the podcast? Honestly, it's not even just Deanna. Taking credit for things that you don't deserve, I feel like is disingenuous, and I think I could sit here and start rattling off right, Gerald Titus, Josh, Justin, Cord, Jeff, Hazel, Joanna where's Aaliyah, Troy? Troy yeah, Deanna, how many people that are involved at some point.

Cord Koch:

Yeah, CeCe, Beautiful grandbaby CeCe.

Shed Geek:

At what point do you stop taking the credit and try to give it back? My logo's on there, my face is on there, and people know the podcast and certainly they know me, if they listen with any regularity at all. For four years, almost five and 400 podcasts. But what they don't see is all the people that do that very thing that you're talking about, which is gives you the freedom and, oftentimes, the undeserved credit that you get. That doesn't make a person want to give back. Then I really don't know what does Right, because not only do you get the reputation, you benefit financially, yeah From other people's work.

Cord Koch:

Relationship-wise, right. I mean, like it allows you to really focus on I mean I see you do this, you know it allows you to focus on truly building relationships with people, right, that then pay dividends, you know, both just in progress financially, you know, like just in moving things forward, right, it allows you to actually focus on that, which is which is where I want to be which is where I'm comfortable.

Shed Geek:

I've got a sign hanging above my desk that says good employees, good players, inspire themselves. Um, um, great players inspire others, right, and to me, um, I think that's all I've really wanted to do is like, you know, when people say, well, what's your talent? You know, are you building these automation? You know? Fun the crm? No, I'm not. I get the credit for it, right, but am I actually doing that?

Cord Koch:

no, but your influence on that, I mean, and this may but like you know hearing um well sitting with Charles yesterday, but like those relationships and like I haven't even told this to you, but like Charles' 10, what does he call them? The 10? What?

Shed Geek:

10 core commitments.

Cord Koch:

The 10 core commitments. Right, like that influenced the way that I thought about our initial follow-up sequences. Right, like listening to him talk and the relationships that you have and the reason we wound up, you know, sitting in the same room at pine view has affected the way that we build follow-up. Uh, that has now yielded 15 higher response rate, right. So, like, do you build it? No, but did. Was that like an offshoot of, like a conversation that started because we were in a room?

Cord Koch:

with Charles back in and now we've built out, taking his 10 core commitments that are, I mean, I think by his own telling at this point are like 20 years he's been making those 10 core commitments right and taking those concepts and saying gosh, how can we apply that to 2025?

Shed Geek:

I think we've done a good job of doing that in the industry in general. It's like interviewing people and saying let me take the best from each yeah, right, you know what I'm saying. And like apply those things as an example in the industry of what you should do. And like everyone's not going to buy in cord, like some people are going to be like, oh, that sounds like good, you know, ego feeding garbage right, right, at the end of the day, it's like. It's like you know, it's like going to a sales event and they get you off your feet and hyped and all that stuff. And it's like, yeah, once all the smoke and mirrors is gone, though, there's real life. And I'm like, honestly, guys, this is uh, I mean, I hate to break it to you this is either sad or boring or whatever you want to call it.

Cord Koch:

this is real life this is actually who we are by the scenes too it's not even just what we do in front of everyone I mean again, Deanna can speak to it as much or as little as she wants. This is her show, her day. But like this is the exact conversations, like I mean not quite verbatim, but like you know that Shannon and I have had for the last two days driving down the road, you know you, you could get 24 hours of podcast content if you stuck a mic uh in there.

Shed Geek:

The only difference is names get thrown around, as opposed to yeah right being more, a little more vague keep everything, uh, you know, like yeah, uh no, it doesn't mean that, like we, you know we won't want to brag on people, but we don't want to bring anybody down, or take anybody down a notch through the podcast.

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Shed Geek:

When you're having fun and you haven't even said a whole lot.

Shed Geek:

With friends. That means we'll have to have you back for another episode.

Deanna (Mrs. Geek):

We'll see.

Shed Geek:

We'll see I keep saying we need to get Troy and Aaliyah on and ask them, kind of like, what their experience has been, because nothing has quite affected us like the shed industry.

Deanna (Mrs. Geek):

Well, especially when they were in the same situation I was, the situation I was, you know, they grew up. They seen you leaving to go do this and coming back and talking about it. Well, now they're a part of it too. Yeah, and Troy's gotten to go with us on a few trips and experience and help set up and meet people.

Shed Geek:

He'll be at the expo with us this year helping to set up and all that good stuff.

Cord Koch:

What's the chances the knitted rabbit is in here? Is it so, while we talk and talk, and talk?

Deanna (Mrs. Geek):

Crocheted oh, crochet, not knit While we talk and talk, Get it together Cord.

Cord Koch:

Yeah.

Deanna (Mrs. Geek):

I know.

Cord Koch:

Deanna, like crochets, the most beautiful. She almost is it done?

Deanna (Mrs. Geek):

It's not done, but it will be by the time the show goes out.

Cord Koch:

Yeah, a whole rabbit.

Deanna (Mrs. Geek):

So maybe at the end of the show there can just be like a picture.

Cord Koch:

I'll show you tie-dye almost. It's beautiful, such a good work anyway.

Shed Geek:

So, she makes some complex stuff, and I think me and you were talking about it yesterday, it was like it's it can't be for the money because, like I think she had a blanket one time, it was like 75 and people were like 75 and it's like there's 60 in yarn in it. It's literally you're asking to make 15 bucks and there's and there's 10 hours of work there.

Deanna (Mrs. Geek):

Oh, there's more than that, and you're just like it from an hourly perspective.

Shed Geek:

Trust me, we're not making money there, but she does it just to fund what she enjoys.

Deanna (Mrs. Geek):

And I've been blessed enough to make blankets for friends babies.

Shed Geek:

And you know, know, yeah, we're actually. This is what cracks me up is like we're boring people. What I mean that's, that's, that's real. I would like to tell you that, like, all that glitters is gold and that, that, that that we're just fun people. Actually, if you came and hung out with us, you would probably find that we are homebodies. We're way more introverted than what we let on, because it seems like we talk a lot, do podcasts, but whenever we're home, we watch documentaries the most she crochets, the excitement is in a new bag of gummy bears it's like hey, I got those.

Cord Koch:

I got those, those Albanese that you like so much. You know, is there some sweet tea and me and you are happy as a lark.

Shed Geek:

Free shout-out to Albanese gummy bears, because if you're not eating those, you're wrong.

Deanna (Mrs. Geek):

Oh my goodness, they are the best gummy bear.

Cord Koch:

What a tagline. Yes, albanese gummy bears. If you're not eating those, you're wrong.

Shed Geek:

Yeah, what's the hair bro?

Deanna (Mrs. Geek):

Hair bow yeah, hair bow yeah nobody cares about those because Albanese.

Cord Koch:

There's so much juice here. There's so much fruit here, more flavor.

Shed Geek:

This is why you turn into the podcast is to find out about Shed Geek snack habits. Well, they're going to.

Cord Koch:

I mean, the Shed industry had better watch out, because Albanese is going to start calling, coming knocking, with a sponsor offer.

Shed Geek:

I'll tell you what if Albanese and Red's Donuts wants to sponsor.

Shed Geek:

Look, I'm just, I'm here for it. Um, I don't know, I enjoy being on the road. I really like this trip because me and Deanna have gone. Look, I've gone solo, I've gone with others like friends or you know whatever, marketing rental. Well, we've done it all right and a lot of times. But, but this has been fun for the and we're only in day two of a short five-day trip, honestly. But yeah, we are already 16 hours both days. It's I don't even know, it's almost midnight. We got a 6 am.

Cord Koch:

We've got a 6 am wake-up. We need to be on the road at 6.15 or 6.30.

Shed Geek:

But we hope that we're bringing pleasure to your day. Whether you're driving hauling sheds, working in a sales office, I like to think that people tell me. They say I don't catch every episode, but if I see somebody on there I think it's worth listening to, I'll listen to, and I would just say, obviously I think everything is worth listening to, but we certainly try to build a show around a multitude of things that people may find entertaining, from bringing on shed stories and historical. When we started, like tonight, you were talking to me about, uh, I was looking up um, um, people in central Pennsylvania who are doing good seo and different things and oh right, right, right, also structures you know, like that was one of a real moment.

Shed Geek:

That happened right before the podcast. I was like, oh, I haven't got a chance to tell you. You know what I mean. But there's history there. It's even connected to the podcast. You know what I mean. I can go back to talking about all that. We haven't got a chance to have that conversation yet.

Cord Koch:

Great organic content, Stolzfus Structures if you're listening, you guys are doing great organically.

Shed Geek:

So, but it's just funny because, like, you travel through an area like this and you begin to look at different things and of course, you start getting hit with all the ads, of course, yeah or when you're in the industry.

Cord Koch:

Yeah, you know like, yeah, every other, every other thing on your phone becomes an ad but I think we try to bring on people that tell their stories.

Shed Geek:

I think we try to bring on people who provide products and services that serve the industry. We're certainly blessed to be doing this almost five years March would be the start of year number five and, like I said, close to 400 episodes. You know we've tried some things, you know what I mean. Like we've brought another host, you know, uh, we've. We've talked about a million things.

Shed Geek:

You know I've talked about doing a daily 30 minute content uh show, almost to start to treat the shed geek podcast like a almost like a radio show, if you will. Right, we're not a broadcast, we're not syndicated, we're, we're, you know, we're an rss, you know, podcast, that's what we do. But we have to publish the content on YouTube. We have to publish it on our uh, playing communities, uh, uh, uh. You know the way we get it out to the playing communities. We have the, the newsletter, you know, and then, of course, we have all the deliverables of the podcast, right, and all the affiliates that you know.

Shed Geek:

We try to get it out, and if we could do something almost daily, almost like a show, and then publish it every day and it come out the next day. You know you could do call-ins and different things. I mean there's a million ideas, you know, floating out there, but I think, more than anything, just thank you for giving our family and it's not just our family at this point, guys. Thank you for giving our family, and it's not just our family at this point, guys.

Cord Koch:

You know there's so many families that kind of Are intermingled or are associated or you know, work with and for and partner with. And yeah, I mean it's really becoming a reasonably sized web.

Shed Geek:

Yeah, you know, yeah, and that's a lot of pressure, of pressure, um, and man, they don't take much to take you down a notch, right, you know what I mean.

Shed Geek:

Like one or two people, yeah you know yeah can throw a little bit of shade on your, on your project, and you have to kind of like uh, figure out how to, how to move past that. We're very public, at least in this industry, in the way that we, the way that we move. So, uh, thank you guys for your grace, your, your mercies. You know, uh, look, whether you work with us or not, we want you to succeed. I think there's a, there's a saying, there was a quote that was going around on Facebook for a while that said you can't compete with me. I want, I want to see you win. You know, and I think that's the approach we kind of try to take is like I'm happy to see you do well, with or without us, with or without our marketing, with or without our rent to own, with or without our finance, with or without Shed Hub, that we're moving stronger on I want to talk about that at some point we need to get all those guys on here.

Shed Geek:

They'd be amazed at what's happening behind the scenes. So, we're hoping that that really starts to reflect for you guys.

Cord Koch:

But I think we just really wanted to like, get a group of people together to do something good, yeah, and work hard every day and then leave it in the lord's hands, right? And I mean like, and that's, I feel like that's what we, we all, are committed to doing and that's what we do. And obviously, if you know, like you say, everybody falls short sometimes, but, like you know, I think that we really do our best to just, you know, try to do the Lord's work and then leave it in the Lord's hands.

Shed Geek:

Yeah, it's been fun. Um well, thank you guys for sitting down with me. It was exciting to have Deanna on for the first time. I did not anticipate the waterworks, I didn't know we were going to.

Deanna (Mrs. Geek):

It's all your fault. I didn't know we were going to go there. Such a good question. Sometimes you just go where you live, right? Well, it was life. It was a turning point in our life and it was definitely a major part of our life.

Shed Geek:

I mean we have been like. You know we're an hour over so we probably need to quit, but you know we have been together since we were 15.

Deanna (Mrs. Geek):

I was 16.

Shed Geek:

You drove. I drove Because I wasn't old enough, so she came and picked me up to go on our first date. 96, started dating.

Cord Koch:

Where'd you go? We went to.

Shed Geek:

Carbondale, Illinois, to the mall. Nice Ran into your parents, I was a thug.

Deanna (Mrs. Geek):

I kept you out of trouble I was always into trouble.

Shed Geek:

I remember I had a mullet and I was wearing a Georgia Bulldogs coat, yeah, and I thought I was tough. Basic training taught me I wasn't, but you hadn't been there me, I wasn't Right, you know.

Cord Koch:

about a year later, but you hadn't been there yet.

Shed Geek:

I hadn't been there yet, but yeah, we went to Carbondale. I don't remember where we went to eat or anything like that, but there wasn't really a whole lot to do where we grew up.

Cord Koch:

It was a big trip up there, yeah.

Deanna (Mrs. Geek):

Yeah, it was.

Shed Geek:

It was just somewhere to go to walk around and talk, yeah, yeah. And then she fell madly in love with me because I'm extremely handsome.

Cord Koch:

And um back to the very first love you.

Deanna (Mrs. Geek):

I wouldn't be with you this long look.

Shed Geek:

First of all, she was immediately clingy and I had to be like okay fine, I'll go out with you. And then I had to tell the 10 other girls. I'm sorry this one's bugging me and that's how it seems like a good one that's right, something like that something like that sure yeah, she's been, great she's been and, honestly, um, we work well together, so I'm really happy to be able to do this.

Shed Geek:

I hear guys tell me all the time I couldn't work with my wife and I always say, well, I can't work without her. We work great together. We're a well-oiled machine at this point and she does do exactly what you said. She makes it easy for me to go and build the relationships which I enjoy doing, and her, along with a lot of other people. People deserve a lot of credit for the success of shed geek. So, thank you guys, including anybody who works with us in financing rent, on marketing shed hub. If you've been on the podcast and, like, honestly, if you enjoy any of this content and if we just make you sick and you just don't want to hear us anymore, you know. Thank you for at least not hurting our feelings and telling us about this.

Shed Geek:

Anybody got anything before we go? We've got to go to bed.

Cord Koch:

Yeah, 12 on the dot. We've officially rolled over into day three. Time to call it a night.

Shed Geek:

I do still love the idea of prayer. On the podcast. I've been saying this and I mean this directly. I've been told that maybe my faith, being so openly talked about, doesn't match, maybe, certain companies and for that reason I want to continue to say we will always be faithful in the industry and if us talking about Jesus is not a good representative for your company, then thank you for tuning out. We're not going to certainly cave into any pressure to not talk about things that have been so openly.

Shed Geek:

We wouldn't be here without Jesus. So, we're not selling out. So, thank you, um, so thank you, but no, thank you and um, for that reason, we'll continue to give him honor, praise and glory. So, with that being said, um, I usually ask someone to pray oh gosh, are you gonna put me on? Either one of you guys prayer people I mean, are your people are?

Shed Geek:

y'all prayer people? Do y'all ever do that stuff?

Cord Koch:

I mean, I am, are you uncomfortable, right?

Shed Geek:

now, I don't often do it out loud because it's usually my uncle or family stuff. I love that he's so uncomfortable with this. No, I will, I will.

Cord Koch:

I mean, you know, I'll just give it my best prayer that I would normally give for myself.

Shed Geek:

Normally here, I would edit this and then I would would be like don't worry about it, dude.

Cord Koch:

I got it. I'll pray, but now I'm enjoying this.

Cord Koch:

No, no, I got it.

Cord Koch:

I got it okay, all right I am nervous, though you're right, I mean, I don't often do it aloud um, thank you, father, for this day. Thank you for the fellowship and the joy that Deanna and Shannon and I have had so far on this trip. Thank you for not just our customers, but for our friends and for how they enlighten our lives and strengthen our faith and really continue to help us walk this journey, not just in the industry, but in life and in your service. Please continue to watch over us on this trip, continue to light the path, continue to show us the opportunities and allow us the, the grace and the forthrightness, um, you know, and the clarity, uh to to walk in your ways, um, in your holy name, amen amen.

Shed Geek:

Good job dude, gosh job dude.

Cord Koch:

Gosh, I don't know. That felt a little choppy. But that's basically what I say in my head, so it feels a little different coming out. You did good.

Shed Geek:

You did good man. I remember the first time I was asked to pray and it kind of makes me uncomfortable. I'm not saying I'm any more comfortable today.

Cord Koch:

Well, you find a rhythm in it, you know, and I find a rhythm in it myself. But you know, like I say, I'm just I guess I'm not quite to the elder stage in the church yet where I'm asked to be at the front. I sing with joy, you know, but that's probably you know that's probably the Well.

Shed Geek:

I'm glad you didn't ask me to sing and I asked you to we'll swap next time, that's right.

Cord Koch:

Thank you, guys for listening.

OUTRO:

We appreciate you. Thanks again, Shed

OUTRO:

Pro, for being the Shed Geek Studio Sponsor for 2025. If you need any more information about shed pro or about shed geek just out, you can reach us by email at info@ ShedGeek. com, or just go to our website, www. shedgeek. com and submit a form with your information and we'll be in contact right away. Thank you again for listening, as always, to today's episode of the Shed Geek podcast. Thank you, and have a blessed day.