Shed Geek Podcast

Behind the Scenes at Shed Geek: Where Marketing and Faith Intersect - Part 1

• Shed Geek Podcast • Season 5 • Episode 57

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Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change.

The conversation weaves between deeply personal reflections and practical business wisdom. Shannon and Dylan discuss how their shared traits (from Uncrustable habits to perfectionist tendencies) have shaped their approach to business, while marketing expert Cord explains the concept of "digital scaffolding" - the critical digital infrastructure shed businesses need but often don't realize they're missing.

What separates this episode from typical business discussions is its raw honesty. The team openly addresses the challenges of being transparent in an industry where, as one respected industry leader told them, "people will cut your throat and watch you bleed." Their response? A marketing philosophy built on month-to-month agreements where results speak louder than contracts, and education comes before sales pitches.

For shed dealers and manufacturers, the insights are invaluable. The team unpacks why the shed industry lags behind others in marketing sophistication, how its necessary geographic fragmentation creates unique challenges, and why even successful businesses may be leaving significant growth opportunities on the table by ignoring digital marketing strategies.

Whether you're a shed business owner looking to grow, a marketing professional seeking inspiration, or simply enjoy authentic conversations between passionate professionals, this episode delivers meaningful takeaways wrapped in entertaining dialogue. Listen now to understand why evolution in this traditional industry isn't just possible - it's essential.

For more information or to know more about the Shed Geek Podcast visit us at our website.

Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.

To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.

To suggest show topics or ask questions you want answered email us at info@shedgeek.com.

This episodes Sponsors:
Studio Sponsor: Shed Pro

LuxGuard
Making Sales Simple
Digital Shed Builder
Calculate Business Services
iFAB

INTRO:

Hello and welcome back to the Shed Geek Podcast. Here's a message from our 2025 studio sponsor. Let's be real Running a shed business today isn't just about building great sheds. The industry is changing fast. We're all feeling the squeeze, competing for fewer buyers while expectations keep climbing. And yet I hear from many of you that you are still juggling spreadsheets, clunky software or disconnected systems. You're spending more time managing chaos than actually growing your business. That's why I want to talk to you about our studio sponsor, Shed Pro. If you're not already using them, I really think you should check them out.

INTRO:

Shed Pro combines your 3D configurator, point of sale, RTO contracts, inventory, deliveries and dealer tools all in one platform. They even integrate cleanly into our Shed Geek marketing solutions, From website lead to final delivery. You can quote, contract, collect payment and schedule delivery in one clean workflow. Contract collect, payment and schedule delivery in one clean workflow. No more double entries, no more back and forth chaos. Quoting is faster, orders are cleaner and, instead of chasing down paperwork, you're actually running your business. And if you mention Shed Geek, you'll get 25% off all setup fees. Check it out at shedpro. co/ shed geek. Thank you, shed pro, for being our studio sponsor and, honestly, for building something that helps the industry.

Shed Geek:

Okay, welcome back to another episode of the shed geek podcast, Early morning edition. Here in misty, foggy Paducah, Kentucky.

Shed Geek:

That's right. This morning, up before the sun,

Dylan Street:

shed geek marketing, hq,

Shed Geek:

hq, that's right, I like it

Shed Geek:

So, uh, what's been going on, fellas, been a little bit since you've been on the show. I feel like I was just telling cord, we need to do more. We need to do more with you guys, because I think personality wise wins even over talent, like I think that's what has helped make us so successful, as y'all's personality alone is. I enjoy each person individually and collectively as a team, and I think other people do too.

Dylan Street:

Shannon,

Dylan Street:

I'm gonna call you out.

Shed Geek:

Call me out.

Dylan Street:

You're about. You're asking us like. You know what are you up to? You know what the heck we've

Dylan Street:

been up to you know what we're doing.

Shed Geek:

I do

Dylan Street:

you know exactly what we're doing.

Shed Geek:

And it's been good,

Dylan Street:

yeah,

Cord Coch:

And it's been busy you know, it's been a great spring.

Cord Coch:

Um, I hope everybody out there is feeling the same way. Lots and lots and lots of our clients are having, you know, record springs on record setting pace. We are as well. So, yeah, lots of things you know, but all headed in the right direction as far as I can tell.

Shed Geek:

Yeah, you know, what I like about you guys is like I'm going to be vulnerable here with the audience. Like started five years ago, 300 plus episodes in, and there's kind of like this me and Cord were just talking about it. There's like the I don't want to create two different Shannon's, but there's like the Shannon that's off the mic and the Shannon that's on the mic, and when you're on the mic you feel like you have to kind of perform a little. I don't. I don't think I changed this, to be clear. I don't change who I am so much that I'm unrecognizable from one or the other.

Cord Coch:

You're fairly contemplative in both settings. But yeah, you know you're, you're a deep thinker on and off, mike, you know

Shed Geek:

well, I, I, yeah, I do it's.

Shed Geek:

It's. It's kind of like the curse and the blessing, right it's because it's the, the makeup of who I am, so like I I'm a bit obsessive whenever it comes to thought. I mean, and I don't know how to change that this goes back all the way to me, me and you talking all the time this goes back to my teenage years, when I went to my mom and said like I like, I'm like I'm depressed. And she's like what's the matter?

Shed Geek:

I'm like, I can't shut my brain off, right like I can't I, you know, I don't know, you know, and I'm always like, yeah, do I see someone about this? But, like, all I do is sit and think and strategize and plan and I don't know how to turn it off.

Dylan Street:

But the thing is is like whether it's you know me and you and I've heard you say this statement and I've said it to you probably very in the beginning, before we really started close to you know, are you overthinking this thing, overthinking? And then one time you said the reply well, are you under thinking it? And I'm just like valid, that's a valid point, you know and talking about it in your mind and like you know the, the dialogue, like you're speaking, it's almost even like you can hear your vocal voice in your head right now. Y'all are you're talking to yourself right now. Right, just processing, thinking like where are we going? And I do that with my kids, like, like some, my sky, she's 13, bro she's about to be in eighth grade eighth grade and she is um.

Dylan Street:

She is the probably top tier number one student in our in our little junior high. And that's academic sports, everything like even killing it not only that, but, bro, like even in pe, through the out the school, um, she's like, uh, number one in most push-ups, sit-upsups, highest vertical. Where'd she get that from mom or dad? We're both bad competitive. I mean me and Sierra. We have ridiculous competitive natures. I mean yeah. And now we have to talk to her about that. I have to talk to her about that.

Dylan Street:

And, like you know, because you have to be careful. In the gospel it's like Sky, you know, hey know, because you have to be careful. And in the gospel it's like sky, you know, hey, I know you want to be the best. Just remember, this has nothing to do with your identity. You, you do not need to go and push towards perfection. Um, because she feels, you know, she told me it wasn't about a month ago. You, I do tuck-ins every night with my kids and I spend at least 30 minutes with each of them and that's where our quality time comes in. And it's almost like she's been praised so much and built up on a pedestal.

Dylan Street:

She feels like she has to be perfect Absolutely, and that's where satan can push you into pride, yeah, and so I had to explain that sky, you know, like you know we love you no matter what, and it's okay, like it's okay to fail and not be the best, it's okay, it's okay for those things now. So, what I had to do was we had to dig into, you know, pride, identity, all of those things, and really start digging into that. And it's like are you trying to be the best at this, you know, just for this, or do you enjoy doing it?

Dylan Street:

you know

Cord Coch:

Well, the downside is especially um. So, I mean, you may not even know this, Shannon, but my daughter actually babysits

Dylan Street:

she was there last night

Cord Coch:

babysits Dylan's kids, uh now, but, but you know, I think that there's so many lessons in that like adolescent period, um. But you know, failure a lot of times teaches you more, right? I?

Cord Coch:

mean it really does. Um, you know, uh, when things are going super smoothly, it is so easy to just allow, you know, to allow all the excesses to continue to pile up, you know, uh, on both sides of the road or whatever the sort you know, allegory is right, but in any case, you know, I say the same thing, right, like it's good to fail sometimes. Obviously, give it your best shot, do your best and everything else. But, my goodness, like, being perfect doesn't teach you nearly the lessons that messing up does sometimes.

Shed Geek:

It's even harder today than it was. I think for us, though, because there's so much access and availability to everyone and information and thoughts that, like we were the last generation to kind of grow up without a camera in our face, that's right, or? You know what I'm saying?

Dylan Street:

like hey, t9 texting, that's where you know we had that.

Cord Coch:

That's about where we made and I would have been like 19 probably, before smartphones were ubiquitous. I mean, they were out there. I think the iPhone came out in 06. Yeah, I know that my friends didn't have it until we were 18 or 19.

Dylan Street:

I know that I got a what looks like one of these today in 2011. I think I had my first like know this interface full-on smartphone. Yeah right, they had the cool kind of flip outs with a screen and the stuff, but it was voyager.

Shed Geek:

Do you remember? The voyager had like the keyboard and oh yeah, yeah, yeah, I remember that definitely

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Shed Geek:

A couple of things just, and then we'll move on. This is why I think we should do more. I just hope, Cord, we could do. We're not going to, probably, but we could do a podcast every day, every morning like a radio show.

Shed Geek:

I mean there's enough personalities here and I just can't urge the audience enough to tap into the individual personalities here. Like Wyatt has his brand, brand, his individuality, Dylan, Cord. I mean everybody here at the office. The truth is like if you really came here, you would be like I can. I can see why you guys have good synergy. It's because the reality is it's a, it's a. It's a.

Dylan Street:

It's not one individual, it's legit a team effort that is a collective of talents and man, I was listening to john maxwell in the just this morning, uh, in the shower, like you know. I got up about four and I was just. I wrote down just a couple of simple notes. You know, it's like I I'm always telling these guys I hate the word and like, employee being the employer, you know what I mean. It's like I don't know. These guys know my heart.

Dylan Street:

We had, you know, we have this whiteboard meeting very hardcore on Mondays and uh, cord hit me with a left, left, left curve, I think, left ball, uh, and you know he was like Dylan, what's your vision for the company? You know, and we need to, we need to reevaluate our. You know, some of our core mission, vision statement stuff. We should revisit those things. But, um, you know, I am, I am okay with not like looking like I'm the head man here. Matter of fact, I mean, I don't think that I'm supposed to be or should be like. It's more or less like how can I serve you, my guys, or lead you better if I hand off my ideas, um, to Wyatt, Cord, Christian on a friday. They're going to make them better by Monday.

Shed Geek:

I think we should at some point just talk about the nature of even our relationship, how it come together all that. But I got this notepad from Cord this morning to start writing stuff down because after 300-plus episodes I've learned that the conversation can flow naturally. But there's a few nuggets in there and I went back and wrote down a few things.

Shed Geek:

You said we're all thinking in our head right now while we're talking. That's so specific to sales because there's a saying that, like if me and you were talking, Dylan, that there's two people in the conversation, but the reality is there's four, because I'm in my head, you're in your head, and then there's what's being said vocally and what happens sometimes is you can't this happens to salespeople all the time you can't stop what's happening in your head because you're forming your arguments, you're forming your rebuttals, you're forming your pitch, you're forming everything.

Dylan Street:

I'll stop you and dumb this down.

Dylan Street:

Okay, for the longest time when I would meet somebody and I would go to shake their hand, I'd be like hey man what, you know what, what's your name and I go in for the handshake.

Shed Geek:

I don't pay, I never paid you don't hear that, you don't pick up the name. No, and I don't remember. And they say get the name and then say it seven times my name. You know all the, all the things, right,

Dylan Street:

Yeah hey, my name's Dylan Street man.

Dylan Street:

What do you do for a living? And like, then I've, I haven't, I wasn't, even so, now it's like I've had to.

Dylan Street:

You know, those are small things, man

Shed Geek:

We all do this, though there's six people in this conversation, because we're all formulating, and I promise you, even in this conversation, in the 12 minutes we've been talking, each one of us have already said oh, I wanted to touch on that more. Oh, I wanted to go back and talk about that a little bit more

Cord Coch:

100 Percent

Shed Geek:

and you only have so much opportunity.

Shed Geek:

And it's that way in sales too. It's that way you know. So yeah, I definitely like the people formulating vocabulary. I'm always impressed by cord's vocabulary. Do you get this like?

Dylan Street:

I know Cord, I mean not only his vocabulary Cord's already used the word, the way, that Cord on here and I love it talks, the clothes he buys, the glasses he wears. I, I love Cord

Shed Geek:

You guys are getting you guys aren't even getting shed stuff right now. You're getting what's hilarious, yeah, and the real nature of what happens here every day.

Cord Coch:

You know I mean a lot of that, and people compliment my handwriting as well. So a lot of this is that I grew up. So, uh, my grandmother, my maternal grandmother, my mom's mom, um, was a.

Dylan Street:

I'm a second grade teacher yeah, that's fine.

Cord Coch:

Yeah, yeah, each year my, my mom's mom, was a uh, second grade teacher and then my next door neighbor, who I think technically is a fourth cousin, um, I probably similar to some of our viewers, um, have one of the most kind of like long-standing homestead situations. Anyway, we still live on a farm, that is, I guess we're now the sixth or seventh generation. So, my next-door neighbor was also my cousin, but she was a first-grade teacher. So, the long and the short is, they made sure that I could read, write, cursive, and they always used big words around me.

Cord Coch:

So, I think it just rubbed off

Shed Geek:

Just the fact that you used ubiquitous on here. I'm going to say it's the first time it's been used on here.

Dylan Street:

Well, Christian, ubiquitous, that's the IT brand that he used to sell. Oh yeah, Ubiquitous, ubiquitous.

Shed Geek:

Because he comes up with today it's ubiquitous. Tomorrow it's going to be like what's that word? I've got to go look it up. I don't know what he's saying.

Cord Coch:

Somebody wrote back. I don't know. Sometimes I feel like if people are calling it out, it probably means you're using too many big words. Somebody had an email thread this week.

Shed Geek:

It's probably a big word for that.

Cord Coch:

I said something about how salient something was for the current time that we're in, how salient something was for, like, the current time that we're in, and I said this through an email and the client wrote back salient. What a, what a great word, gold star. And I was like, okay, well, you know, but but anyway, actually a matter of fact, that was about a guy who was looking at who or who does podcasts and was then basically supplementing his podcast with a kind of a how-to guide, right Like a little 20 or 22-page guide about podcasting.

Shed Geek:

I'm in some of those groups where you know people talk about things like that, because I've got people who are constantly like asking questions about sponsorship and things like that, because I got people who are constantly like asking questions about sponsorship and things like that. The reality is like I have to explain to them all the time, because one of the first questions people ask, even in uh advertising, is like how many listens you get. Because, like we've been, we've been prone to think you know, like how many listens is going to be influential over how successful

Dylan Street:

We even have our thinking on like.

Dylan Street:

When you see a facebook post, it's like 32 like and 27 I mean yeah right 32 likes and all this it's like okay

Cord Coch:

all influenced by, obviously, the fact that we are in like small town middle America, right. So, these but all these things flux a little bit, but the reason people think that is because they believe that the only like we're trained to think of these things in terms of monetization instead of actual value, although that's shifting right, like you have people who actually do quite a bit of I don't know. I don't know that it's scholarship necessarily like historical investigation into biblical stuff and stuff like that, and so I listened to some guys, we do not, us three do not need to get into.

Dylan Street:

Oh, I'm not.

Cord Coch:

Yeah, I'm just saying I listened to these guys who translate to Greek, right, these kind of modern classicist type of guys, yeah, um, and so you know, at one point they were probably even thinking well, you know, you put together a channel, people listen to it, you get monetized, right, but everyone is figuring out no, we use that as a launch pad to give private Greek lessons it's like it all turns.

Shed Geek:

It's a podcast.

Shed Geek:

It's not a broadcast right, like that's what I try to tell

Dylan Street:

podcast, not a what?

Shed Geek:

Not a broadcast. So, to me it should be niche. If it's not niche, because, like, people come up all the time and they're like hey, man, you seem like you have pretty good successful podcast from what I can tell. They're not sure, but they're like you're still doing it in five years and they're like so let's think about doing a podcast. What do you think I should do it on? And I'm like don't, yeah. And it's like immediately, like dagger to the heart, and they're just like what, what do you mean? Well, you're doing them and I'm like, bro, if you just don't know what you want to talk about, go home and talk about it on Facebook and like see what kind of response you get, because you're like this big personality or you have the celebrity status.

Shed Geek:

I mean that's why Joe Rogan was able to like capture everyone's attention as opposed to just but we talk to the shed industry, but we talk about life too

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Shed Geek:

And I wrote this down and then we're going to move on.

Shed Geek:

Me and Dylan being alike,

Dylan Street:

we're so different. I was wondering.

Shed Geek:

I was like Think about the unusualness, though, in mine and your life. I wrote this down because you're eating an Uncrustable, and we just discovered today that both of us like Uncrustables.

Dylan Street:

You ate one this morning.

Shed Geek:

I ate one this morning on the way over, like before I even got here.

Shed Geek:

I grabbed one and I grabbed a little protein shake.

Dylan Street:

What?

Dylan Street:

is my level of like, like uncrustable love, uh, outlandish.

Shed Geek:

Yeah, I'm gonna explain it. I'm like a three four a week. I'm not like oh, don't get three, four a day yeah, he well, I mean, he's obviously an uncrustable connoisseur , but he told me about honey flavor and I didn't even know that exists this yeah, but we both have a dog named Lucy.

Dylan Street:

Yes, Lucy, and then Belle.

Shed Geek:

We both live really close to each other.

Shed Geek:

We both like crush cakes from Big John's Orange crush, orange crush.

Shed Geek:

We have found out these unusual things in our lives.

Dylan Street:

Do we want to talk about the other one?

Shed Geek:

The addiction to nasal spray

Dylan Street:

The ones where we have had to use nasal spray.

Shed Geek:

We have had to fight through spray, through the afrin uh addiction

Dylan Street:

We did

Cord Coch:

But you're also both obsessed, which kind of like loops back around with what we were, with what we were saying earlier is, you know, you are obsessive about the shed industry. It's not just that you love it, you love the podcast and you're consistent, which is important for making all this an actual, you know, capitalist venture. Right, like you have to produce the content. But you're obsessive to the point and like I see this, because we will be on three calls with each other and I'll call you in between to touch base with something and you'll answer and tell me that you're on the phone with someone else. Right, and then I will see you at, you know, 9, 30 pm making a post on shed sales professionals, because you have like a thought coming in your head, right, and there's a level of obsessiveness with both of you that is like you know, like you have honed whatever that neurotic you know part of yourselves is into things that, like all point in a direction and like that's what gets results.

Shed Geek:

The fact that we got here at five. Something this morning I was going to ask are we? Are we workaholics, you know? I mean like, is there a part of that? That? I watched my dad be a workaholic and there's a part of it that can be unhealthy. Well, let me, I'll, you know.

Dylan Street:

I'll kick in here. It that can be unhealthy. Well, let me I'll you know, I'll kick in here. So, when I, when I first got started, I started, you know, doing motivational speaking I got a camera and do wake up hashtag. Wake up Metropolis, I still love wake up Metropolis, you can still go. Uh, still love Dylan Street Cinema and Photo. That's our llc. Uh, technically, um, you can go to that page.

Shed Geek:

It's watched every one of them. I loved them whenever they came out.

Dylan Street:

You were on one.

Dylan Street:

Yeah, you're on one and um, so yeah, you can still go down there and go to the episode season one, season two, eight episodes per and I wanted to do that as I was uh, probably I'd been saved then for about three years, but I was radically Damascus Road and I didn't want to be labeled as a pastor because, I didn't want to just be confined, so I would just keep it, just kept motivated to speak and build relationships and talk to people when they messaged me personally.

Dylan Street:

So that's how I wanted to approach it, and then I fell in love with the editing and then I, you know, um, I did a video. I was a logger like nobody. When they look at my like, look at me, and they're you know like, you were a logger. You know like. You know like you cut, you know you, that's what you did. Yeah, you log. And so, I did this for a long time and then I created a video for the logging company, just a cool video.

Dylan Street:

Well, the machines they use they're finnish, finland finish made um machines and they have in ryanlander, wisconsin. They have a factory and ultimately they're the Rolls Royce of the logging equipment. Around here you see skitters, just skitters, and I forget what they're called because we didn't use that crap. But they had their kind of like an excavator built in the middle of their trailer, right, we didn't use anything like that. We had these, we had forders, and then, you know, they were called forders, right.

Dylan Street:

And so ultimately you had your bunkers and we would drive through and we would pick up trees and then, you know, we loaded them, almost like we had our own semi-bed, and then we would throw them on a semi and stack our piles and you, you had a black walnut, then veneer, then grade logs, then tie logs, and then so on pine, and so on, so forth. And um, you know, I did that video and it went viral around Christmas, I forget what year. And then, um, old stew Stewart Weisenberg, he asked me to do the video on the Banterra Bank, and I didn't know what to charge and he handed me a 750 check and I was making 14, 50 an hour, logging, busting my tail, you know. Not only that, but we're waking my daughter Sky

Shed Geek:

and that was a deal.

Shed Geek:

That's what's. To look back on it now, yeah, you realize that, like the 750 was like a deal for him, so he was happy to pay it. Right, you know, he was tickled to pay you because you didn't know 750 bucks, you didn't know the talent, and then imagine, like taking that to a whole new level that you have over the past, you know, seven, eight years or whatever. But let's talk, I don't know, uh, what we do in this industry is marketing. Let's we there's no way we have enough time to get, uh, you know, full thoughts out. We could sit here and ramble for five.

Dylan Street:

What have we

Dylan Street:

been doing, or what are we doing? What are we rolling out as a, as a? Now, this is who we are and what we do in this industry. Shed Geek Marketing division. Only Are you talking.

Shed Geek:

I don't know. Let the conversation go. I'd like. The one thing I've never done is tried to like.

Shed Geek:

I have people all the time asking me what about questions and things and what should I say, and I'm like bro, I'm just the real deal

Dylan Street:

I'm the real deal you know, like I mean usually, before you would say something like that, he would say this word right here I don't want to sound, I don't want this to sound like a statement of arrogance

Shed Geek:

I'm getting a little.

Shed Geek:

I'm getting a little uh yeah loose with my uh with my speech,

Dylan Street:

Me and Shannon man. We've grown so close.

Shed Geek:

Start to know all of the little nuances of people look more.

Shed Geek:

You're around them and I'm always cautious to be like, hey guys, like I'm trying to say I'm just being real, but then you feel like you have to preface it constantly. Let's talk about it. Gosh, I don't know. You can't make a move. We talked about this. You can't make a move in this industry. I think it's any industry, it's not just ours. If we were selling cars or uncrustables or yeah, whatever it is, it would not be any different. But you can't make a move. You can't be vulnerable by putting yourself out front, in in front of people?

Dylan Street:

dude, you know how many internet I've sold in the last three days from the new fiber optic company Quad State. It's now two gigabyte download, one gigabyte upload. Speed fiber, that's nuts, that's crazy. And in Paducah they're offering 100 gigabyte download. Two gigabytes is like a movie Dedicated line, that's that. Yeah, because they're not sharing it, nobody's buying.

Shed Geek:

So how many have you sold?

Dylan Street:

I've sold four. Yeah, yeah, I believe I have four just in a couple of days and I'm not making any money. I'm just so excited that it's in town, that there's a service available 50 megabytes per second and 25 upload. It's terrible.

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Shed Geek:

I think it's what you're talking about. Is some of the nature of just who we are being helpers, probably like trying to formulate this perfect, putting yourself out in front of people, like I've been through. I've been I mean, I've definitely like we trust me. We could talk about it. We could make a. We could make a heady podcast that talks about high level stuff. We could get in the weeds. We could talk about the nastiness of business, the, the terribleness of like people a conversation I had with someone recently I won't mention them by any means on who they are, but they're a very well-known person in this industry and we was having a private conversation. I swear some of the private conversations Cord would make the best podcast and they'll never air.

Shed Geek:

No one will never hear that stuff.

Shed Geek:

But he says you know this idea of I don't want to go down this road too far. But he said this

Dylan Street:

even change the language.

Shed Geek:

This idea that everything is like, Church First God First in this industry is a farce, people will cut your throat and watch you bleed, and I was like whoa to hear that person say this, who I admire so much wasn't being negative I know, who you're talking about Wasn't being negative was just saying it's the reality that we live in and sometimes there's maybe even some facade and I was like man, I don't.

Dylan Street:

And here I am. I like forget to run one ad, Like you pay for seven Facebook ads and like I don't get one launch and only six, and I'm paying people back. Yeah, they own their ads manager account, but they've never, ever seen it, nor logged in, and I'm just like you know

Shed Geek:

it's just influence in any industry.

Shed Geek:

We've taken the position to be vulnerable, to put ourselves out there, try to live um, try to live loud, try to live public, but try to just live like vulnerable and who we are. Transparent is that's the word I'm trying to find. Transparent, that's who we are like. Give you our best. Our marketing is month to month. We got nobody locked into a contract. You can leave when you want.

Dylan Street:

two caveats if you do crm and you you leave of course you've got to pay, though your little 149 bucks it's nothing you should pay that invoice each month. It's nothing, no big deal. And then if you just keep your web hosting, that's an annual fee. You should pay that. But like you know, for the most money made.

Dylan Street:

Now, it's not, you're not locked in, it's just. I'm just saying like, hey, your website, like the real estate that your website lives on, is now being sold, you know, and so therefore, like you know, but and then the only other thing that I would say is, like SEO, if you're not committing to a minimum of seven months, don't do it. Not committing to a minimum of seven months, don't do it. If you're on month three and you need to pause financially or whatever life crazy pause, okay, but like, do not do it, you're not going to see your results yeah,

Cord Coch:

those are just reasonable expectations.

Cord Coch:

Yeah, even in those caveat circumstances, there are still very literally no contract. Yeah, I they are. You know, we're just saying that this is how it works.

Shed Geek:

You eat what you kill every month.

Cord Coch:

Yeah, Right yeah.

Shed Geek:

Eat what you kill every month.

Dylan Street:

And we kill ourselves to eat.

Shed Geek:

Yeah, absolutely.

Dylan Street:

Not a doubt.

Shed Geek:

Like well, that's 5 am Like seeing guys here at 8 pm working 14, 16-hour shifts to make sure to get things done. There's so much behind the scenes that people don't get to see. We need a camera following us around, probably 100% of the time.

Dylan Street:

We used to do that. You know, Back when we launched Street Slingshot Rentals, street Off-Road Rentals, and then video production was really taking off and then we started running ads, some ads.

Shed Geek:

How do you set the expectation though? Um, in this industry, like I remember calling someone and saying, hey, we're gonna get into marketing, is it gonna bother you? And uh, again, I'm being very like careful here. Yeah, sure, but like that person, that individual said it'll never work. I was like why? And they was like people in this industry don't understand it, and I was like, man, I've just never been and I know that I'm around a group of guys that have never been the oh, it'll never work.

Shed Geek:

Well, doggone it, we should just well no, pack up our bags, and so I mean these guys tried it and they said it won't work

Cord Coch:

evolve, compete, right, uh, educate.

Cord Coch:

I mean, you know which? That's like a big part of our whole thing. Right is we spend so much time on the front end onboarding and education, and how does this work?

Cord Coch:

and we're not satisfied with that right

Shed Geek:

like I think we're at the preliminary place in that I don't even think we've arrived at the door to knock on it yet.

Cord Coch:

Yeah, that's how preliminary the education is 100, 100, you know and and you know anyone who's listening, who has been through our sort of discovery process, and then, uh, that sort of initial quote and everything like that. I mean it's a huge amount of information, um, that we're talking to people about it's overwhelming to people sometimes so.

Cord Coch:

So even today, like our sort of focus on how do we come up with visual aids that, almost in like a Rube Goldberg type of a way, visually lay out how these, how the digital scaffolding of your company, affects your ability to effectively capture data and use that data for targeting, retargeting and all that like that's it those,

Shed Geek:

I love Cord, bro,

Cord Coch:

big heavy concepts that you have to

Shed Geek:

Cord says the digital scaffolding, yeah, and it just excites me because it's just like the way you phrased it as well.

Shed Geek:

You have to like I'm at the risk of whatever. I'm getting to the point to where I'm like I don't care, people are going to think what they want. I'm not trying to offend anybody, I know that, but like there's a large educational segment to marketing that's missing in this industry, oh, so so so big it's so big that you have to like educate before you can ask them to buy what you're selling.

Dylan Street:

The separation between the car industry, the real estate industry and the shed industry and many other industries is so far apart.

Cord Coch:

It's a gulf.

Dylan Street:

I don't know Quickly what's equivalent to the shed industry and how traditional and far back it is.

Cord Coch:

But there's not, because the uniqueness of it is both the roots of craftsmanship and carpentry and the Anabaptist tradition, while also being in an industry that by nature, is forced to be fragmented. Someone might be trying to get it Because manufacturing, by its nature, in the shed industry has to be fragmented. Someone might be trying to because manufacturing by its nature in the shed industry has to be dispersed. Yes, because the cost of putting a big old, heavy shed onto a shed hauler and taking it down the road uh does disallows things like Detroit, Michigan, which even those things can't, don't hardly.

Cord Coch:

You know, that happened once. Right, you have these big manufacturing cities in America. But my point is, you know, it disallows a certain amount of the market from just being able to sort of be conglomerated or you know, in that fashion.

Shed Geek:

And that fragmentation shows up in real life when you discuss marketing, for instance, when you get into the thralls of SEO because immediately and like, let's, let's use you talk, you said Ana baptist earlier, so let's use that. Let's say you've got an Amish or Mennonite owned company. They're doing 10 million dollars a year. And then they want to scale and you go well, like I want to be careful here so alienate my, my four to five hundred call-ins every week of playing community. But, what happens is they say well, we've been able to do 10 million, why do we need a website?

Cord Coch:

yeah, I mean, and that's a, that's the. The thing right is when you're thinking and the reason reason I use the term or the mental imagery of scaffolding is because to me that puts a very physical and work-centric thought in your head.

Cord Coch:

Right, you literally just have to build these things up. So, you know, what I tell people is that the use of those digital tools, data collection efforts, all of these things put together, is meant as a way to continue to scoop up all of the marginal leads. Of course, if you have a great business and a great location right and people show up and people call and they know that in your town you have good quality buildings, you have good quality service, every person they've ever dealt with is kind and caring and, and you know, wants to do a good job for them, obviously you can have a good business that way, right, but. But if you want to, but.

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Dylan Street:

A recent situation. We were helping a company find a new location and it was. It was over 15 and 20 K traffic count on a big highway heading north out of a town of I don't remember the population, but I'm thinking about 100, 120k, and it was a main road, four lane to get out of north of this city. It's kind of built out kind of like Paducah, but anyway there were two car dealerships and one shed company and they were all right beside each other and going north out, just about 16th eighth of a mile of the road, there was a bridge to cross a creek and that bridge went down and they had to redo it and therefore everyone had to go around. All three companies went down and they had to redo it and therefore everyone had to go around. All three companies went down, all three companies went down and the bridge is now back open but the lots are set and empty the lots are yeah, they're set and empty

Shed Geek:

and I think there's some people who say, well, that was just our fate.

Shed Geek:

Well, but is that? I'm just being real, you know, and that was just our fate, and that's terrible. But we, my thought is like, are we called to have that mentality in business? Uh, you're, because if you're in business and you're employing people, you're also employing their families. You know? You know what I'm saying. So, like kind of having the nonchalant mindset of like, well, if we're just supposed to fail because that happened, but we'd rather not still invest in a website, do all the digital stuff, that what you're suggesting,

Dylan Street:

my heart, like I think I explained it on our last whiteboard meeting when you threw the deal and what's your vision or what's your heart?

Dylan Street:

It's in marketing and what it's a warp to, and I attribute a lot of things through King Solomon and I had some shakings in my life in the last couple of years God testing my foundation and King Solomon in comparison, it says I've heard historically, compared to anyone now he would still be considered the wealthiest person who had ever existed. In comparison to anyone now, I think maybe BlackRock or Vanguard, even type of wealth on one human right, and I had learned. It's like, if you count up the revenue of all of our clients, um, you know, from 2023, whatever that is, you know collectively 200 million or 300 million or whatever it is, and we watch them grow in 2024.

Dylan Street:

And if it's 300 million, it goes up to 370 million, $70 million. You know the requirements on that and how many people have to be added to production sales office and how many have a family, and generally most companies pay pretty well, um, uh, you know. You know, outside of some dealer models and I'm just like the amount of people we're impacting is so much bigger than we ever we'll ever understand and that's why I'm big about in-house, in-house team as much as I possibly can.

Shed Geek:

I told a story the other day of you know, everybody knows Chip and Joanna Gaines. Yeah, you know Magnolia.

Shed Geek:

Network.

Dylan Street:

Yeah, that's Travis Beachy. He sold them the shed.

Shed Geek:

Well, whenever the tornado came through Mayfield, like this, this was I'm piggybacking off of your identity, of who you are here with this story, like who is who is Shannon? No one's asking, I'm just exerting this here, but we me and Sam got on and we made a call to action after the tornado came through. I'm gonna tell you how this started and I don't, I don't mind mentioning her name um, she's not gonna listen to the podcast but Mary Beth. Uh, I used to work with Mary Beth, your church with her yeah

Dylan Street:

wait, wait, wait.

Dylan Street:

Mary Beth, um wait, Mary beth husband's P. D.; Yeah, she goes, she goes to a different church.

Shed Geek:

Well, she got baptized there, where you guys are, and she went to your church for a long time and I remember that because I used to work with the uh recovery yeah center who yeah, who went to your, your church, and then, like I was there one morning with the guys and I saw her there and I didn't go to church there, but I started to get baptized. Yeah, I saw she put made a facebook post afterwards because she used to live down in that area and she said I need somebody who needs a generator. And I was like, uh, I've got a generator, but I'm sitting 30 miles north of Metropolis with no tornado damage and it's my generator. I don't want to give up my generator because you know what I give that generator. These people are going to keep it. I'm never going to give the generator back.

Shed Geek:

They just lost their house can you understand what I'm saying? They just lost their house I'm going.

Shed Geek:

Ah, I'll never get this thing back. Are you kidding me? Right like there's no way you'll see it again. It just you know. I couldn't sleep all night. God convicted me, woke up the next day and I was like contact her, give her the generator. You can afford another generator. Goodness, what do you do? It right? Call and she said it's already taken care of. Oh, killed me out. God's like. There you go. Yeah, there you go. You know missed your blessing. Did you miss your opportunity?

Shed Geek:

it's so we, we go ahead sorry we, I just I just want to finish real quick. So, we brought Sam over, made a call to action, raised 50 grand in 24 hours to give out generators to the shed industry. Kyle, on a whim, says on X Twitter hey, chip Gaines, why don't you give some money to this? He responds. He says, okay, what, that never happens, I'll give you 10 grand. So, we raised 60 grand with Chip's 10, right Went and bought generators, started handing them out and I started going up to doors, doors, and I just felt this conviction. If I go up and they're like oh, thank you, thank you so much, thank you. And I say, yep, shed geek did this for you, congratulations. There is no one that's going to remember that.

Shed Geek:

So, it came over me at that time that I was like, you know, chip and joanna. They got a, a national network, and guess what they're known for?

Shed Geek:

they're known for spreading the gospel yeah and so whenever I went up to the doors, I said, uh, here's your, you know your generator. The people who had lost their homes or you know they were demolished or didn't have power or whatever, and they were like, thank you, who's doing this? And I was like you ever heard of Chip and Joanna Gains from the magnolia network on hgtv? And they're like, yeah, and I'm like he donated this to you today.

Shed Geek:

He donated this to you today, right, because they're never going to remember shannon yeah and shed geek, but they're gonna know what the message is that chip and joanna stand for sure and it did. You didn't even need the credit yeah, he got all the credit for the 60,000 instead of just the 10.

Cord Coch:

Yeah.

Shed Geek:

Right, that's who we are at our core.

Dylan Street:

That's what I'm trying to say this goes back to a whole nother. Thing. I was talking about sky earlier and this is actually what I wanted to get across. Sky gets praised so much.

Dylan Street:

And.

Dylan Street:

I just, I just want to make sure that it doesn't affect her, it doesn't ego or pride or whatever. And so you've heard me tell the Reinhard Bonnke story. We were at Pineview Buildings and I shared that story but ultimately I told Sky. I said, hey, you've got to get into the habit that when someone praises your name, that at some point that day, as you can remember or when you can, you go somewhere and you reach in your pocket and you grab all that glory or all those pieces of praise and then you hand them off to the person who gave you those gifts and you give glory to God.

Dylan Street:

because we know when Satan it says that Satan. I believe it's in Isaiah Satan merchandised, they said he merchandised from God. And you look back in Chaldean Hebrew it's ultimately he was stealing the glory from the third of the angels.

Dylan Street:

It's like, hey, I'm a big deal too Look.

Dylan Street:

I'm made of great diamonds, jewels and timbrels and pipes, instruments, and he was beautiful and he stole glory from God. I don't think he was ejected. I think that he was ejected. I think I think that he was automatically ejected from heaven because when sin, sin can't be in the presence of God.

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Shed Geek:

I'm going to bring in that. I'm going to tie this back in. It's a really good segue to we have had success. I've had people literally tell me you're doing too many things. Maybe they don't understand the nature of the way we do stuff.

Dylan Street:

Wait, the way you have things set up

Shed Geek:

the way the things are set up.

Shed Geek:

You know, as though I'm over here like an old mickey mouse cartoon, like just you know, typing and just working away all the time, like I get a lot of credit, um, for the talents of a lot of people. Yeah, I get a lot of credit and that's not what I set out to do. It's the nature of the way things have worked. I owe so much to so many people you guys in this room, the, the rental side. You know, I hear people say, people, you know this, this person, so you're doing too many things. Focus on one thing and I'm like, I'm focused on one thing, I'm focused on the shed industry I mean, you know, like, like marketing's up what Dylan, 187 percent, this, look we're gonna.

Shed Geek:

We're gonna sound, we're getting ready to sound very arrogant to the wrong years, right? 187 percent rent owns up 207 percent year over year. I mean financing is taking off. Finally, it's just getting its feet underneath. I just saw yesterday where I don't remember what it was, I got the sheet, something like you know, $309,000 in applications a day was you know granted.

Shed Geek:

You know the podcast, like I don't know how, started seeing a dip there for a little bit and then boop had some of the best numbers I've seen lately out of nowhere and it's like whoa, what's going on? What am I doing different? You can go back and you can obsess to start to try to be like well, let's go back, just like in sales. Well, I had a good week in sales. Yeah, let's go back and do all the same things. Well, the next week it's going to produce half of that. It's consistency, it's effort. It's not perfection. I can't go back and tell you what made the numbers rise again, but things are just going well and when they are, man do things and situations and people come against you.

Cord Coch:

But they're going well. I mean, this goes all the way back to what we were saying about just originally putting the digital scaffolding and assets in place, or whether or not, or you know, is it fatalism or fate or God's will to do with a bridge going down and lots, you know, car lots and shed lots going out of business, right? I mean, what we're circling around here is the fact that to me, you know, good works also include being able to be nimble, being able to to, uh, change strategies, being able to follow where good business is right and, and, you know, I think sometimes there's this thought process kind of not in the shed industry. Honestly, in most industries that have a sales component, that is also hands-on.

Cord Coch:

So, demolition, construction, all of these hands-on sales-centric lead Dylan, the primary driver of the value in my business produce X, three quarters of a million dollars, right, 1.5. Right, they have this idea that, like well, I, the primary value driver of this thing that I've built, produce this much, Right, so anything I do better be able to equal me and it's like okay. But the reason that business exists, the reason Shed Geek exists, is because of Shannon Latham and his obsessiveness with the shed industry right. If a second person comes on at Shed Geek, is it reasonable to be like well, you better be as good as me, you better produce the same amount.

Shed Geek:

You've got to care as much, you've got to be obsessed as much. You know, like I had, like I'm terrified that this will any of these things, some of these comments we've even made today. I'm terrified that they will come across wrong.

Cord Coch:

Right.

Shed Geek:

Right, I do. I live in that world where I'm like terrified that someone's gonna hear it be like oh God, here we go, or whatever you know, and it's like man, when are you gonna break through that? To be like I don't care. I don't care because I know. Like I told Dylan the other day, I said you know, I've always done like in this situation, this difficult situation that we've got to talk through what I tell you, I said just let the truth itself. Let's quit trying to defend the truth and let's just let it defend itself because it doesn't need our help. Just tell the truth. And if you just tell the truth and it's not good enough, then maybe that's just your word from God. It's time to move on. Maybe it's with a client, maybe it's with the podcast, maybe it's with this industry, yeah, but maybe let's just God say hey, it's your time, bro, to move on because you told the truth.

Shed Geek:

You did the best, and it didn't work out.

Shed Geek:

That's okay too, and that's okay, too yeah I wrote that

Dylan Street:

oh, y'all just saying that's okay too, that meeting, that meeting I am not. I was just not like, I just am not. I text y'all. I think I text y'all this morning.

Shed Geek:

Dude, no one's perfect. There's a couple of things that I want to say here. One a good friend of mine who used to be his associate pastor at Brookport Church. Right, yeah, he was a good friend of mine from a young age. He works at Graceland. His name is Jonathan Renfro. Shout out, Jonathan Loved him to death, Great guy. You know me and him were, just you know, knuckleheads when we were younger and I watched him love the Lord and stay faithful in that. And until all these days later he's still, you know.

Shed Geek:

He mentioned Bertus Bright and for any of you guys who got to know Bertus, Jonathan put on his Facebook page the other day he said talk about how he missed Bertus, who's passed away, and he said he made a comment. Bertus did something to the effect I'm paraphrasing here that if said out of a bad place, if saying something out of a bad place it's still true, sometimes better left unsaid, even if true, but it comes from a bad place, yeah, or it's meant to do some harm, even if true, it's not worthy of saying. I want to, I want to shout that out,

Dylan Street:

but what about what like, like?

Dylan Street:

in the other way, though, like I think of a situation central Central US we had a company that we wanted to do their marketing for them, but they had family doing it and things, and we just weren't like someone lose their job in the family. But we learned we come to just love that person and that company, and they ended up bringing someone in that ultimately changed.

Shed Geek:

Wreaked havoc. Let's call it what it is Wreaked havoc on their company.

Dylan Street:

Changed, came in and changed everything, and just because something worked for them when they were just a dealer, just because something worked for them when they were just a dealer and like came in with authority, because they're an eye on the disc factor, just an eye, you know, and I just am like I need to call him, I'm his friend, I have to call him, I need to call him.

Dylan Street:

I mean that ate me alive that they were making that shift within the company because he heard us talking on the podcast sends it to me

Shed Geek:

and who was the bad guy here?

Shed Geek:

I was the bad guy.

Shed Geek:

I want to state that yeah, me and you wanted to call and help and I said you know I'm all for helping, but there are some lessons that need to be learned. If you chose not to be a client that sometimes you got to let some. I've had to learn some lessons because I didn't listen. I don't say everybody should listen. Everything we're saying Cord. I'm not saying we got all everything figured out. What I'm saying is I had to learn some lessons because some people tried to teach me some things that I wasn't willing to hear. And you know what? I had to go through it. I had to go through it to be in a better place. I want to end on this, because we haven't got into the depths of SEO. We haven't got into the depths of CRM, even what. Rm, even what?

Shed Geek:

we're doing. Oh, you know, we haven't got to end all that. We could, we could, we could. I swear we could do two or three episodes, what we are. I made the comment recently that success,

Dylan Street:

oh, I'll say it um no, no, it's not. It didn't start with success, it didn't start it says that your statement was and I said that is profound text it to me you said we are struggling with success we're.

Shed Geek:

We're failing almost in success, you know, but I use the word struggling, but you're having so much happen, you're doing so much good that if you're not careful, you can focus on the one or two bad. Yeah, we're not perfect. I think we've made that very clear from

Dylan Street:

I turn this into google review.

Dylan Street:

You have 50 five- star google reviews. Yeah, you get 1 one- star review. Yeah, and you go down to either a 4.6 or 4.4.

Dylan Street:

Yeah, after 50 five-star google reviews

Cord Coch:

But this is natural, that's human psychology, I know right, like,

Dylan Street:

but that's fear, it's fear, it's cortisol, it's fear.

Dylan Street:

Yeah, it's fear, trying to protect you. You know what I'm saying. So, yeah, there's so much we can talk about and we're going to and, uh, you know, we've got uh, um, you know, one of our consultants in town that's helping us. Just, you know, go to another level for all of our clients, and I just saw him peek around. So, I want to spend time. He heads out at 8 am, Nashville to get on a plane. I don't even know where he's going. He flew, he come from Rio to New

Dylan Street:

York and then came here to spend time with us.

Cord Coch:

He's going. Yeah, his family's in New York, so he's going to go back there.

Dylan Street:

He's going back to New York For a few weeks or whatever.

Cord Coch:

Yeah, I'll need to ask him. I wonder if he's flying into New York.

Dylan Street:

I mean he's right there, Mark, you can step in. You don't have to come in front of the camera. You're good, you can listen. We were just talking about you. Let's do it.

Shed Geek:

Well, we'll wrap it up today.

Dylan Street:

Thank you guys.

Shed Geek:

We'll do like a three-parter or something. We'll do a series. We probably need to be doing more of those, to be honest with you. But I want to end with this the more that you guys are on, I think, the more it opens up your personality. And and I say that for other people too I had a guy reach out to me recently that finally said, hey, I want you know, I've got a story and I want to tell it. God's put it on my heart to to tell it on the podcast. And I'm like, yeah, dude, I want to get into other things. Dylan, I want to talk about this other podcast that I may be in called to move into at some point. I want to talk about that, but me and him are trying to work those details out and just trying to figure out direction and all that stuff. But appreciate you guys, but you have too much going on.

Dylan Street:

Yeah, All your life. Your life is podcasting and phone calls. That's pretty accurate.

Shed Geek:

That's pretty accurate.

Cord Coch:

That's what you do. And grandbabies now, and grandbabies.

Dylan Street:

And you make a, you're blessed I do.

Shed Geek:

Okay, you're blessed. Yeah, God's been good. Trust me, there have not been some okay years too. I promise you that. Thank you, guys. I appreciate you being on. Thank you.

Shed Geek:

Thank you for listening to part one of a three-part series. Including the folks over at Shed Geek Marketing, we're having a lot of fun spending time doing these long-form podcasts, so be sure to tune in next week for part two. As always, thank you for listening.

OUTRO:

Thanks again, Shed Pro, for being the Shed Geek's studio sponsor for 2025. If you need any more information about Shed Pro or about Shed Geek, just reach out. You can reach us by email at info at Shedgeek. com, or just go to our website, www. shedgeek. com, and submit a form with your information and we'll be in contact right away. And submit a form with your information and we'll be in contact right away. Thank you again for listening, as always, to today's episode of the Shed Geek Podcast. Thank you, and have a blessed day.