Shed Geek Podcast

The Adams Brothers' Journey with Backyard and Beyond

• Shed Geek Podcast • Season 4 • Episode 98

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Discover the heart and soul of a thriving family business as we sit down with Isaiah and Isaac Adams, co-owners of Backyard and Beyond. Ever wondered what it takes to turn a seemingly simple idea into a successful venture? Join us as we unpack the entrepreneurial journey of the Adams brothers, whose story starts with their father's leap from insurance into the shed industry, providing an unexpected yet fertile ground for their budding ambitions. Isaiah's bold choice to leave college and Isaac's balance of school and work are just the beginning of a tale that champions exceptional service and unique products in a competitive market.

Wander with us through the nuanced landscape of growth strategies and community values that define Backyard and Beyond. Drawing from early experiences in a family lawn business, the Adams brothers emphasize the delicate balance between expansion—evidenced by their new Alabama location—and maintaining a personal touch. We explore inspiration from figures like Grant Cardone and examine stories such as the rise of McDonald's to glean insights into vision and identity. As the conversation unfolds, we explore the importance of adaptability in business goals and highlight the powerful role of community and service.

As the holiday season approaches, we reflect on gratitude, family, and the lessons that have shaped our paths. Passion, discipline, and empathy are woven throughout our discussion, offering a blueprint for overcoming the hurdles of burnout and turning sales into meaningful experiences. The Adams brothers share their heartfelt appreciation for the lessons imparted by their parents, underscoring the significance of trust and collaboration. With Thanksgiving around the corner, we celebrate the profound impact of family values, both in building a business and in striving for a fulfilling personal life.

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Shed Geek:

Okay, welcome back to another episode of the Shed Geek podcast and one that's been in the making here for a little bit. I'm excited about that. So, let's do the thing. Let's do the normal thing we do Introduce yourself, who you are, a little bit about your company, what you guys do. How about that? Wherever you want to start, Awesome, yes, sir.

Isaiah Adams:

So I want to say thank you so much for the opportunity. We appreciate it. Shannon has been a great friend of ours and we are really looking forward to an awesome conversation. So, my name is Isaiah Adams. We are a family business and so I guess you could call me co-owner. We do wear a lot of hats inside the business. The only thing I don't do is build. We do have some wonderful Amish guys that are working for us that do that side of things, but we are here to serve our wonderful community and surrounding communities with the best service, the best portable buildings, unique products and solving their storage, their portable outdoor structure needs excellent.

Shed Geek:

And these nice I don't know if you guys get a picture of this these nice little hats. I finally got my hands on one. I'm single-handedly making an effort to be the largest hat collector in the shed industry. I don't know if I told you guys I've already nailed down I have the second largest air guitar collection in the world. You guys might not know that about me, it's pretty impressive. I like to think so, but I'm going for the actual largest hat collection. Yeah.

Isaiah Adams:

I like it.

Shed Geek:

But it's been fun. So, thank you for the hat, and then I guess you've got your partner in crime here.

Isaiah Adams:

Yes, yes, introduce yourself.

Isaac Adams:

Yes, I'm Isaac Adams, his brother. We pretty much, like he said, we pretty much do wear a lot of hats in the company. We manage the shop, we deliver, sell. Of course, we have a great team to help us with some with deliveries, some with sales. Of course, you know we don't build either, but it's there's. Anybody can go anywhere to buy a shed. But what we've tried to do so far in this company is stand out. It's just to be different than all these other shed companies in our area, just to have, like you said, unique styles, unique designs and, above all, service.

Shed Geek:

I love it. I think it's awesome and you do stand out your products do? I noticed it from the.

Shed Geek:

Even the sign from the road just looks really nice thank you I love what you guys have done already and started, so it's good and even getting to sit and talk with even your, your younger brother who's now. When you say family business, you mean it because you know dad's involved. You know like you guys are involved, your younger brother's involved. You know like you guys are involved, your younger brother's involved. Now you know you guys were. I mean you're hustling, you're selling, you're overseeing the builders. You guys was out on a delivery today. I mean like you're in the shed industry.

Isaiah Adams:

Yes sir, yes sir, we love it. Day-to-day operations is definitely the case.

Shed Geek:

So how did you guys fall into it? You know that's always one of my favorite questions to ask is because, like you know, some people are generational, you know? But I mean who is sitting in school or talking to their guidance counselor and saying well, what I'd really like to do is sell sheds or build sheds or haul sheds. How does I mean you fall into it somehow? But what? What's you guys's story.

Isaiah Adams:

Good question, great question. So, my father was in insurance for he was a broker for many, many years and he was gone fourth quarter of the year, every single year, and that was up until I was either a junior or senior in high school. So, he got sick of traveling and he had an opportunity with a company to come on board and so it's kind of went from there. So, we've been able to partner with the company prior to Backyard and Beyond and learned a lot, made a lot of great connections, learned a lot about the industry, about service. So, I came straight out of high school I went into college, didn't really enjoy college, I got my associates and was like let's so sheds, and I've been doing that ever since

Shed Geek:

Sounds a lot like my son.

Shed Geek:

He's in that moment, right now.

Shed Geek:

He's finishing up his associates degree this quarter and then he's like I don't think, you know. He went to state school and was like yeah, I don't, this isn't me, this is not what I want to do, this is, this is a little mainstream, you know, for me. And he came back, said I'm gonna get my associates man, and then I want to, I want to focus on life, you know. And I told him, I said I encourage you to do whatever you do as long as you do it with all of your energy and zeal and give it your best. You know, like doesn't matter what it is. So same story for you. Pretty much, Isaac, right,

Isaac Adams:

like pretty much yeah, yeah, pretty much follow suit.

Isaac Adams:

Um, I never I was pretty good at school. I was, you know, some people's good at school, some people's good at life, but I hated every minute at school.

Isaac Adams:

So even

Shed Geek:

my guy. Yes, sir,

Isaac Adams:

Even when I was.

Isaac Adams:

I guess it started probably when I was a junior, is when I started hauling in the evening times. And then my senior year, my principal. I had very little work to do. I always tried to stay ahead, and you know, he was selling, dad was involved, and I was right there, because when I got home from school that's all I heard for this evening was sheds, sheds, sheds. Oh yeah. So, um, my senior high school, my principal let me take off two or three days out of the week and haul. So, a lot of times I'd be up four or five o'clock in the morning and go pick up buildings, take them to school and then do some school work and leave from school and go straight there. So, it kind of starts as I was a junior or a senior, I mean, and, um, then, of course, when I got out of high school is when I started selling some, and then it's just went from there really.

Shed Geek:

So, I struggled with school because of the, you know, the standardized education, the rules, the, the lack of freedom. Because you know, like I find it interesting, you know, like how similar school, school and prison look and operate.

Isaiah Adams:

Yes, sir.

Shed Geek:

Like how unusual is that, as a matter of fact, there's a place up in near East St Louis. I used to go for the National Guard to the armory and I think they turned an old school into a jail and I was like, yeah, well, that wasn't very hard was it?

Isaiah Adams:

You know it's just Classroom. Yeah, you know it's just yeah throw some barbed wire around it.

Shed Geek:

Next thing you know, you know it's like yeah, it kind of fits, but that's Sadly true. Well, you know, entrepreneurial spirits, you know, don't like to really have that thumb on their neck. You know what I mean. Like you like freedom, appreciate freedom. Some people appreciate, you know. Oh, I don't know. Don't know like safety, security, things like that. There's nothing wrong with it. It's just really a difference in, maybe, the way we're made. It took me a while to appreciate education, Isaac. It took me a while to learn to appreciate it. But you know, life gives you an education as well too, and I love listening to these videos. I don't know if you guys know I'm fairly conservative, so I might show my cards here.

Isaac Adams:

Absolutely.

Shed Geek:

I like watching videos of like Charlie Kirk.

Isaiah Adams:

Okay, yes, also yes, yeah.

Shed Geek:

So, like I love, like I was watching one last night and the person was talking about finance, or I don't remember what they were talking about, and you could tell the guy really knew his stuff and he about. And you could tell the guy really knew his stuff and he was like, but you probably wouldn't understand that, talking to Charlie, because he was like, because you know, you never went to college, and Charlie was like, oh, you're right, you know, I mean no, that's true. And everybody was like laughing. He's like I probably didn't go to college. He's like, but I actually remember the book you're talking about, and you went to college, and you don't. So, you paid for it and I didn't. Guy was like, well, he was trying to be smart. He was like I actually went on a scholarship. He said, oh, so you took advantage of some other taxpayer paying for you. I mean he was just owning the guy. You know what I mean With, like, his natural life, knowledge and entrepreneurial.

Shed Geek:

So, I enjoy that and I'm not knocking school Self-education I know that there's a place for school, but I struggle with probably like the standardized education college, so like for me. I couldn't wait to get to work, dude.

Isaac Adams:

That's me.

Shed Geek:

I just wanted to go to work. I want to learn more about life, and I wasn't so caught up in high school. I was kind of like I was ready to go.

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Shed Geek:

My dad had a lawn mowing business on the side and I was 15 years old and, as a 86 Toyota five speed, I knew how to drive it. I knew how to back that trailer and I'd back the mower up and I'd mow the grass and other 15 year olds were out having fun. And then, you know, I missed that, but I learned how to work yes, sir absolutely, and I enjoyed it a lot of it that was our first little side business.

Isaiah Adams:

When I was well, when I turned 16, I got my license. Dad bought a mower and I was like, hey dad, can I use your mower to go mow people? He's like, sure, just pay the gas. Yeah, and we had a little.

Isaac Adams:

We actually got some landscaping jobs and everything well, I mean, yeah, 16, I mean that was younger than me, so that started the. I guess you could consider the grinding phase. Yeah, because, you know even though we still lived at home. Dad bought our meals. I mean every bit of that, but it still. You know, we had our own money then.

Isaiah Adams:

It taught us. It taught us a lot.

Shed Geek:

Yeah, yeah I like it Rise and grind.

Isaiah Adams:

Yes sir, rise and grind.

Shed Geek:

Yes, sir, probably kind of been chewed over and picked over. You know that whole grind mentality we were talking about just even before we got on the air books. We read things. We do take advice from Grant Cordon, you know what I mean. Like that name showed up because it does a lot of times, and we were. We were talking about literally some of the stuff that we like, both love and cherish, from some of his teachings, but then some of the stuff that we just like disagree with.

Shed Geek:

Yeah, sure At times too, and you got to be big enough to do that. Where do you guys like because you're young guys, you're motivated when do you guys want to go with it? Where's backyard going to end up? Are you guys wanting to do the whole? Oh, I don't know. Dealer model at some point you know online work, you know, I don't know. Educate me, tell me, tell me what you guys see as young visionaries when you shake the magic eight ball so, yeah, good question.

Isaiah Adams:

So obviously your vision changes over time as you learn, because experience does teach you. So, a vision that that I would have in my high school days probably is not the same now. Yeah, maybe it's grown, maybe it's shrunk, depending on what area. And also, you also have to look at your priorities. What are your priorities for that and how much time are you going to allot for whether it be education and work and family and your spiritual life as well? So, all those things you have to take into consideration. We do have a growing company backyard and beyond is one centralized location here in Kentucky. As of now, we just opened a shop and a single lot in Alabama, so that is going great. We've actually already got two really large sales there in the past two days. Nice, it's crazy, because lumber got there like three days ago, yeah a couple days ago, a couple days ago, like that, and we're already selling.

Isaiah Adams:

So, I don't believe that my goal is to be someone like a big box company, like maybe Stormor or Graceland or Old Hickory and those companies are wonderful, they've got their great visions and their leaders and stuff like that. I don't think Backyard and Beyond has a goal to be that big. I don't have a goal to be nationwide. I don't have a goal to be a large dealer model and Isaac can put his input in. But as a goal Backyard and Beyond lacks the family business feel where it's based on service.

Isaiah Adams:

There's not a corporate mentality and there are places for that, it's completely okay. But we want the hometown mentality with our dealers, with our shops. Even if we grow to, say, three or four stores in the Kentucky region, we don't want that to get beyond the home feel, supporting the community, being inside that community, and we definitely want our quality and our service to stay the same regardless and there are systems and processes that will go with that obviously, like customer service and delivery schedules and sales tactics and those different things. So, I believe our vision is to get comfortable, satisfactory with a few stores and then the only actual reason we're in Alabama is because some of our best friends has an opportunity down there. We wanted to help them, they wanted to help us. It was a win-win. So, it's very family-oriented and family-based to grow.

Shed Geek:

Yeah, no, I like it. I don't know if you I've mentioned it before, I know I've mentioned it before on the podcast, but I still. I know a lot of people don't watch movies or whatever, and you know, from what I can remember, it was a fairly clean movie. I can't recall anything. Just right off the top of my head that was like overly. But then again I have a terrible memory. But the movie Founder with Michael Keaton, you know, if you ever get a chance to watch it, it talks about the McDonald's story. Now I don't know, guys, how accurate the movie is in comparison to real life, based off real life events or that kind of thing.

Shed Geek:

But I really, you know it opened my eyes up to a lot of business because Michael Keaton was this sales guy you know he was. Oh, what's ray crock? You know the, the, the owner of McDonald's, called himself the founder of McDonald's. Always find that to be interesting, you know what I mean, like when you call yourself the owner but then wanted really the credit for founding yeah because it says something about your vision.

Shed Geek:

But were you really the founder? And that's kind of what the movie's titled founder? Okay, so you know, rick crock is delivering mixing shake mixers throughout the Midwest and it starts the movies in Belleville, Illinois, outside of St Louis. He's trying to sell these things. He's having a hard time but he's going back and he's listening to this. Maybe, I don't know, remember when this would have been, I don't know, 50s, I don't know. There was, like you know what was his name? Nightingale was like one of the original what you call motivational speakers. I can't even think of his full name right now, but you know, like these were like guys that were like he'd put on a record and he'd be on the road and he would listen to this, like the power of positive thinking, things like this. You know what I mean like old school, you know what I mean type of what I would call today to be motivational speaking like sales, training, things that self-help yes, you know what I mean.

Shed Geek:

Yes, sir, and he would do this and he you could tell he put all those years in of like grinding it out and trying to do that. And he gets a call from you know, the McDonald's brothers, you know, and they said you know, come out here to California, we want six. Or they didn't say, come out here, they said we want six of your machines. And he's like it's gotta be a mistake. And they actually wanted six. So, he drives out to I don't know there in California, where they were and they had this store and he saw a vision for it right away on how to franchise it. At the end of the movie he ends up there's, there's like this big handshake deal and there's tons of money lost, especially when you figure the revenue that McDonald's has brought in over time, right. And he, he says at the end of it he said you know how I knew it would work Because he basically pushed them out. He said the name.

Shed Geek:

McDonald's it's America, it sounds American. It sounds like everything. Anybody wants McDonald's. The Golden Arches Croc doesn't sound good, you know his name is. Ray Croc, and he's like Croc doesn't sound good. We can't open up a Crocs, right you know? I don't know. I find I find this conversation particularly interesting because you got KFC down here in Corbin, right you?

Isaiah Adams:

know you've got like the original right, right, right here yeah, you know, yeah, but it's, it's here.

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At Identigrow, we are happy to continue to serve and invite you to visit our website at identigrow. com or give us a call at 540-283-9193. You can even fax us at 540-283-9194 or visit our website by clicking on the Shed Geek newsletter and then simply fill out some basic information for a free catalog or free samples. Thank you, shed Industry, for allowing us to serve you in identifying your sheds. Identigrow, identify your products, grow your business. It's interesting, you know, to me whenever you guys talk about like the, the big store and the little store and the mom and pop, and there's so many companies like what you guys are talking about that are the backbone of even this industry.

Isaiah Adams:

Yes, sir.

Shed Geek:

Yes, you know, is that the future is, is, is, is. Is acquisitions a future or big, big, bigger stores, bigger companies, the future? What do you guys see?

Isaac Adams:

So, our biggest thing, what we say, is, we want to run our company, we don't want our company to run us. So that could, I mean you could piggyback on a lot of that. You know we don't want to get so big, Obviously, like he said. You know we want to expand a little bit different things like that but we don't want to get so big to where it's all we do, it's all we think about, Because you know, like you said, it's very family-based and family-oriented.

Isaac Adams:

So you know, as long as we can, we're good with growth, we love growth, but as long as we can maintain it and we can manage it, that's the biggest thing we don't want to get too big to where we can't manage it, because that's the biggest thing we don't want to get too big to where we can't manage it, because then you end up with mad customers, you end up with customer service that lacks. I mean, you end up with all these different problems that happen at one time because you can't manage your growth.

Isaiah Adams:

Yeah, manageable growth is a huge conversation and there are so many companies that do an amazing job. My brother-in-law is a sales rep for Stormor and their processes they have and I know a little bit about them, but the processes they have. So, they've just perfected delegation. So, you have a leader and then you just delegate on down the line. That's okay. We don't have a problem with delegation. That's how you grow, because there's only one of me and I only have so many hours in a week.

Isaiah Adams:

That's it and I only have so many hours in a week, that's it. So, if I go get him and then he helps me, and then I share my vision with him, something that, Richard Branson, I'm sure you've- read a lot after him. I think we actually spoke the other day.

Shed Geek:

Yeah.

Isaiah Adams:

Yeah, we spoke the other day on the phone on this. So, you know, he's built all these huge companies and he's like you're the visionary, you know, go get the absolute best people to perform that vision, give them the best tools and then step out of the way. So, I think that's a good model. I definitely think that's a good model. It really just depends on your goal, and I believe Backyard and Beyond's goal is not to be another old hickory, it's just to be a family-oriented, and it may change over time.

Isaiah Adams:

We are definitely in the infancy. We are what is this? Uh, September, so we're technically nine, 10 months into this company. Yeah, so we're definitely in the infancy of it and so, um, our goals may change and we definitely want to help our community. We want to help others family members, you know, friends, etc. So that may change over time, but our goal from Backyard and Beyond is to stay family. As far as the future concerns, to answer that question, it's an awesome question. I don't know. I have seen it work both ways. I've seen some not to judge hard or anything, but I've seen. I've seen big companies doing an amazing job and then I've seen smaller companies doing an amazing job. Yeah, the barnyard in Massachusetts is a staple topic for me. Um, they only have two locations that I know of, I believe, because I was able to stop in and actually speak with them. A dream come true for me.

Shed Geek:

You follow them close on social media. Yes, yes, I followed them for years. This is Jason Clotter, Clotter Farms.

Isaiah Adams:

No, sir, I don't think they're the same. They're right down the road from Clotter Farms. Okay, gotcha.

Shed Geek:

Well, whenever I was up in that area, I was going to stop by all of those places and we ran out of time and things didn't work. But I can't wait to get back up in that area and see a lot of those guys.

Speaker 4:

So my apologies to the barnyard.

Shed Geek:

I don't know a lot of the inner workings of like who's who, but I'll figure it out before we go back.

Isaiah Adams:

I don't know their exact names. Like I said, we just follow them on social media really heavily and they're a. Now they ship their timber frame packages like nationwide, but as far as their sales location with sheds and stuff they sell, they sell and deliver in the northeast, but they only have two locations. So they're a. They're a large, um profiting business, I guess numbers business, but they don't have all of these stores across the country like you would like Old Hickory or something like that, and they, in my opinion, have perfected like customer service and you know their products and they've done a wonderful job. I would like to tailor after them Back Over Beyond, would love to tailor after them as much as we can. Yeah, they've done an excellent job. Oh, that's awesome man. What a shout out to them too. Them as much as we can.

Shed Geek:

Yeah, they've done an excellent job. Oh, it's awesome. Man, what a, what a, what a shout out to them too, especially what I don't know. If you guys are like me when you're on vacation or on business or on somewhere and you see like a shed location, I mean the first thing I did was like asking you guys because I was like, hey, man, it's been a little bit since I've been down to London, you know, uh, and I was like I noticed this place over here, popped up this place.

Shed Geek:

You know you guys probably need another shed lot about, like Paducah does or most places, literally everywhere, you know like they seem to be everywhere, brings in a conversation about saturation that we always like to have, like when's the bubble pop? When does it burst? Does it, will it ever? You know we've been talking a lot of rhetoric here lately has been surrounded with, you know, backyard storage. You know, like you know, creating this mentality in the consumer about backyard storage and not storage unit storage.

Isaiah Adams:

Yes, sir, right, there's a waiting list for those things.

Shed Geek:

There is, so yeah, the richest lady in Kentucky. I think I told you this the other day, you did yes, sir, owns public storage. Yes, amazing. You know what I mean yeah, lives up here in Lexington. I'm trying not to get on her radar, you know, by any means, but I don't think any of them listen to me, so you know. But yeah, like this is just stuff I found on google, like I don't know 45 million, million or something or whatever she's worth.

Shed Geek:

I don't remember what it was, but I'm just like yeah, I mean so, americans like their stuff and they like to put it somewhere.

Isaac Adams:

Sure.

Shed Geek:

And you know these storage units have worked perfectly, but we're almost competing with them. That's what always cracks me up. When we talk about competing with other shed dealers, I'm like I don't know. Let's go around town here in London let's find out how many storage units there are, how many of those could be sliced off and delivered to someone's backyard, where they'd have more security, more privacy, and then they'd own it at some point.

Isaiah Adams:

Absolutely. Either they buy out RAT or choose the wonderful.

Shed Geek:

RAT option or choose the RTO.

Isaiah Adams:

Yeah, Shout out to Shed Geek Rentals, by the way, hey my guy yes sir, we'll turn it into a soundbite.

Isaac Adams:

We'll put it on the loop. We have several customers that do that. They're like I'm sick of paying for something that I'll never own, so why not put something in my backyard that I can actually end up owning and make my payment?

Isaiah Adams:

Because they're just throwing money at this month in, month out to never own anything this was a conversation as well, too is like okay, so people that live in apartments so they don't have land right, so that may be a solution to them, or somebody that has a um, a backyard that's not able to get a specific, I don't know. There are different scenarios that I think that would be wonderful for, but the awareness that the storage industry brings and is continually to bring to homeowners is amazing, which is why it's awesome to work with realtors.

Isaac Adams:

They're the ones selling homes.

Isaiah Adams:

Get in with them, you know.

Shed Geek:

U-Haul has been. A lot of dealers out there probably have U-Haul If you've got like a big lot. A lot of times they're looking for other ways of bringing in revenue, yes, sir.

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This is James Price of ShedPro on faith and business. Faith and business those terms can invoke deep emotions and passions in people. I've heard some say business and religion shouldn't mix. You can't be truly faithful in people. I've heard some say business and religion shouldn't mix. You can't be truly faithful in business. Religion is for Sunday, Monday is for work, and still others that say we can't do good business without faith.

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Shed Geek:

But like U-Haul is like in the storage space. Now you know they're like buying up storage units all over the place.

Shed Geek:

It's just to me it's so interesting to be like well, Americans want a place, but what would you rather have if you were a homeowner? Would you like to send your wife down to the, the, the storage unit, where you know there's just rows of garage doors, it's dark, it's not lit well, and you got to go down there and get the toaster out or something. You know what I mean, like what, for what? To go down there and get robbed or get. You know what I mean.

Isaac Adams:

I'm not trying to paint the worst case scenario, but it you know Well, in today's America you never know For sure.

Shed Geek:

Speaking of which, did they get the guy around?

Isaiah Adams:

here, they did Well, they didn't get him, they found him. Okay, they found him Last night actually.

Isaac Adams:

Okay, yeah, everybody was like, are you?

Shed Geek:

nervous about going there and I was like no, I don't think, so I think I'm okay. Yeah, I heard about that and I was like you know, obviously think about people that are your friends almost immediately and stuff like that.

Isaac Adams:

We was what? Five minutes, five, six minutes from the house is where it actually happened. All that stuff happened.

Shed Geek:

So what we're talking about guys is just probably needs edited out, but just a shooter who was on the freeway who was shooting at cars and sounds like that ended in a bad situation. But I was just curious because it was like oh man go on there next week right.

Isaiah Adams:

Yes, we have a delivery going a mile maybe from that exit oh really it's not delivered yet, so we're good, We'll deliver next week.

Shed Geek:

I always think about I don't know what comes to mind for you guys, but I always think I need to check my buildings. Somebody's hiding out.

Isaiah Adams:

That was kind of a running joke with us. He's not in our building.

Isaac Adams:

We've had not really at this level. We've had homeless people patrol and stuff like that. They patrolled really heavily during that time they did I almost feel like there's a conversation there.

Shed Geek:

I bet you a lot of dealers are like oh man, we deal with that too. What can be done about that? We've dealt with broken windows and all that stuff We've had two or three even burnt down.

Speaker 4:

In the winter they'll put a little fire in there and it burns completely down.

Isaac Adams:

We had a big log cabin in Waynesburg I think it was With a prior company.

Isaiah Adams:

Yeah, sure enough.

Isaac Adams:

I mean it was like a $20,000, $25,000 cabin, I mean burned to the ground.

Shed Geek:

That's just crazy.

Isaiah Adams:

I don't know a solution to that. I'd like to hear your thoughts.

Shed Geek:

Man, I don't know either. You know I really haven't. There's a couple things that I'm going to have to start putting on my checklist, that being one of them burnout. I'd love to have a conversation about burnout those who get tied up in sales, hauling, building and just kind of hit the end of the rope. There's like, man, I'm just so burnt out on this job and how do I get reinvigorated and I'll tell you. Another one is I've had a couple people recently call and ask me do you have an architect who actually builds uh, plans for sheds, like you know, stamped? And I'm like you know, I don't have a guy that does that, and I feel like in the shed industry, no one's really that I know of has occupied that space in large, and if they are, I've missed it. But I'd love to talk to them because it would be really awesome to like be able to suggest somebody whenever they're asking for those services. They just want engineered drawings to be able to give to their customers, Right their clients.

Isaiah Adams:

Yes, sir.

Shed Geek:

Yes, sir.

Isaiah Adams:

Another awesome question. There's so much room to grow and improve. That's one thing I love about the shed industry is really I don't know if sky's the limit. The saying is but um, and I, I believe ever since covid as well, there has been a huge change in trajectory to outdoor living, so it goes beyond just your storage buildings. There's all kinds of portable structures that you can incorporate and build and service your customers with it's.

Shed Geek:

It's a long list if you're really listed out since you guys have been in what's the most unusual? Uh, use of a building from a client that might have came in unusual use or just unique. You know home offices, you know what I mean. Like what? What are they? Are you seeing traditional storage? Is that mainly what you see?

Isaac Adams:

we see that a lot. Um, we've the craziest one recently. I mean it's not really crazy, I really don't know. So we really don't do chicken coops or anything like that. But I had a person. They bought a very expensive building just to pay cash for it.

Shed Geek:

Just turned it into a chicken coop. Yeah, Really.

Isaac Adams:

Yeah, he moved here from Maryland I believe it was, yes, and he bought a very expensive building just because, just from the way it looked, he was like we was driving down the road and, seeing it, we was like that's the one, that's the one road and seen it, we was like that's the one.

Isaac Adams:

That's the one they stopped in and they bought it. And then, when I delivered, it is when he told me he was like man, I'll be using for a chicken coop, and I was like you bought this for a chicken coop hey, his wife likes the chicken.

Isaiah Adams:

So, there you go. I think pool houses are something that we see a lot of um that we have pushed. I guess it's all about. There's another conversation about advertising, what, what you do, how you market. I pushed a lot of pool houses this summer. Come out with some unique designs together.

Isaac Adams:

Oh, absolutely.

Isaiah Adams:

And we've seen a lot of pool houses being delivered, really nice ones. People are able to customize and use that space. We've seen in the past people use them for photography studios, home offices, especially during COVID, that was big because people were working at home. If they were working, they were working at home, so home offices were huge. And of course, you know there's a whole, there's a whole conversation about the tiny space of occupancy and you know tiny homes, what that looks like. You know there's workshops and garages and there's all kinds of different things that that we do see.

Shed Geek:

um, for the majority, though, probably you're going to see storage mostly yeah, I think that's still probably, you know, the bulk of the industry, but it's really nice to see some of these one-offs or things that we haven't done, or new designs, and you know just the creativity at work, absolutely. And then of course, the other spaces that we just kind of like branch into. I mean it's common, you know we beat the dead horse now to talk about how we're. You know, some of these guys are post frame builders. You know they. You know carports. What other opportunities exist inside of this, as you grow? Um, but I mean, just like, a nice looking shed is still very desirable it is, oh, absolutely it is, and it it's amazing to see.

Isaiah Adams:

It's amazing to see what you can do. You compare a single some of this building to this building and see the difference like, aesthetically looking wise, it's amazing. A customer will me personally. Okay, let me speak for myself. I would choose this building over this building because it looks better.

Shed Geek:

If it was in my budget, you know, if it was within the wheelhouse there, how much does like? I love to talk about those things because you guys sell a lot. You know how much does price make a difference? I mean, what's you guys' philosophy on that? What is your mindset, going into it with a consumer who is super price objective?

Isaac Adams:

I've always heard price never sells a building, that's a great quote. Yeah, that's what I've always heard. I agree and I disagree, like we were talking about before we went on air. You can price yourself out of the market. Absolutely the biggest thing to me, which I struggled with fresh out of high school because I never saw anything in my life, you know, I hadn't had a clue what I was doing, that was great grant would say.

Shed Geek:

You're selling yourself every day. Yeah, who you are. You're selling yourself to your teachers it's true, it's very true yes, very true.

Isaac Adams:

Um. So, I was kind of given a login to shed suite and like, here you go and um, so I kind. So, my biggest thing was confidence, having confidence in your product, enough building the value over the price. That was my biggest and honestly, sometimes, even today, even though we're in the building or we have builders and we're involved in the shop and stuff like that, even some of these buildings, I'm like man, that's expensive but I'm like, well, not really, because they got the same building or very similar for the same price, sometimes even more. So, I guess confidence in your product is probably because Dad always said whether you think you can or whether you think you can't you're right, you're right, you're right.

Isaiah Adams:

So that's kind of one thing I've always. That's my two cents on it. That is a wonderful question that would probably have a lot of answers. Shannon, I would say there's a lot of things that go into it. So, another grant quote when value exceeds price, then a transaction is made. There's two reasons that a person will buy. Number one they absolutely love it. Or number two it fulfills a need. So, if you can fulfill both of those puncture points, you're going to gain a customer.

Isaiah Adams:

On the price, price doesn't always sell the building. I believe that there's different objections that the customer has and they blame it on price. Well, it's too pricey, or you know. And also one thing are you looking for the cash price? Are you looking for the rent-to-own payment? Are you paying this off? Is it too high because it's $11,000 and you only have $8,000 to spend? Or is it because, okay, you want to spend $200 a month versus $400 a month? Where is that at? That's the question. And then also, some people blame it on price when they just can't get it delivered fast enough. What's their push point? Is it the wrong color? Is it the wrong size? Can you not get it built quick enough? Can you not get it delivered quick enough. All of those things value in. I would say being competitive is a good thing, but being high on price doesn't scare me, because that's not typically what sells a structure hey listeners.

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Shed Geek:

Well there is a conversation about that.

Shed Geek:

You know you see it a lot on the haulers page. I think you see it maybe on the haulers page as much as you do the sales page. Talking about you know terminology, yes, we talked about this in the beginning. You know, like if you take a customer building and you deliver it and you say, well, you know we're here with your building, you know versus, we're here with the building you're renting, you know a lot of it starts even in that that conversation that you introduce into your sales pitch.

Isaiah Adams:

or your or your approach and things like that. You set yourself up in the sales.

Shed Geek:

I think it'd be really good, cause I'm not saying I'm the guy to do that, I just try to listen to other people. We just have a podcast deal where we talk about these things. But I'd really like to know you know we're going to the expo this year, going to the nbsra. Maybe I should be more assertive, asking more questions, more involved. I've been kind of setting back and a little bit of a student, you know of different things and but I'd love to to kind of know, like what is the philosophy there? And then, like how are we going to push that out, that information, like starting to? You know, if we don't use words like repo, because people are like I'm always going to use it, that's probably true, it's so indoctrinated and what we say, but is that?

Shed Geek:

right? Is it wrong? Should we say volunteer retrieval, involuntary retrieval, you know? Should we not? Should it not say payments, like how much of the law is also part of what we should be practicing and educating? You know our dealers. Because, like you're not saying it to prove, you're saying something wrong. You're trying to correct.

Isaiah Adams:

You know Well it's something that's been a tradition for so long, or you know, maybe it just takes a little bit of education and I believe if anybody would be that guy, you have such an awesome platform of dealers all over the country, shed companies all over the country, that would be awesome to the education part, I like to say that I, you know, every now and then I have to remind myself to make a public statement on the podcast, to be like you're welcome here, you're welcome here.

Shed Geek:

So, anyone who's like well, we're not sure if we are, if I haven't sent you an official invite, invite me, call me, contact me, like some. Sometimes I'm trying to make my rounds, but you know, there's six, eight, ten, twelve thousand people in this industry. Everybody's got a story and we're 250 podcast in. So, I'm kind of like hey, yes, I'd love to talk to you competitors. Oh, no, not competitors. You know, it's like. You know other rent on companies. You know like, oh, we can't come on there, boost your platform. I'm like, bro, it boosts your platform, yes, sir, no iron sharpens iron we should

Shed Geek:

be, able to sit down and maturely have collaboration. That is difficult. Even that betters the industry. So, like, hey, if it's not me and you're like, well, get another rent on company on here and you two get on here, uh, we'll, we'll have. We'll have little like bells at the beginning of it to make it sound like they're duking it out and everything, but you know, at the at the end of it it's conversation that betters the industry. So, whoever that is like, take the lead on that, because I'm not sure if I'm the guy, but I do like the platform to be able to, like, use it to talk about this stuff.

Isaiah Adams:

You have a, you have such a passion for it and I think that's another conversation. That's huge, but just a passion. He was talking about burnout earlier. You know, does passion go beyond burnout? That's a good question. I don't know, because I'm so passionate about what I do. I enjoy waking up in the morning. I enjoy dealing with that customer. I enjoy, um, you know, making sure that your colors are what you want. You up in the morning, I enjoy dealing with that customer. I enjoy, you know, making sure that your colors are what you want. You know, in the sales process or whatever. So I'm passionate, I love it, I enjoy it. But if somebody is just there for maybe I don't know, maybe you're not the owner, maybe you're just in the sales, you know Grant talks about the 90 day phenomenon. How do you get beyond that timeframe of the burnout about the 90-day?

Shed Geek:

phenomenon how do you get beyond that time frame of the burnout? One of my favorite things that's sort of been revealed, I guess, if you will, to me. In the last year or two I've even started going to the gym a little bit right. I mean it doesn't show. It doesn't show, I don't know how good a job.

Shed Geek:

I'm doing, but I'm going, I'm making myself get up and go. I'm showing up and one of the things I'm telling myself is, like, make it part of your life. Don't make it part of a process Like, oh, I need to get to this weight or lift this amount of weights. It's like it needs to be incorporated in to try and like give yourself a well-rounded life to be healthy or whatever. You know for me.

Shed Geek:

When you talk about passion and you talk about burnout, you know I go to these events in the shed industry because I believe in them, I like them, I enjoy seeing other people there, I enjoy seeing clients of ours there, all of that. But part of it comes down to purpose. Like, what do you want to do whenever you wake up in the morning? What do you enjoy doing? And that's why I'm saying I've tried to incorporate that in because, like right now, I'm not at a place where I want to go to the gym. I just know it's necessary to go to the gym. I don't know people who want to. They've reached a new level of dedication than I have, but I think it comes down to consistency. And I think it comes down to consistency and I think it comes down to uh uh what's the word I'm?

Shed Geek:

looking for, you know, David Goggins. Oh, yes, right, I know a lot of the audience is going to be like, oh, he should have never turned me on to that guy. He's awful. Yes, he has some language and different things but, my goodness his story and discipline, that's the word.

Shed Geek:

It showed up because when you mentioned David Goggins, the word discipline is going to show up after. And he says what happens when your motivation runs out? What happens when you go to a motivational, motivational event? Nothing is Tony Robbins, but you go, Gary V, you go, right, you know like what? What happens? You know, I love les brown. Les brown story is amazing. I can just sit and listen to him over and over and over. But what happens when your motivation runs out? You need to find a new level of motivation, but discipline is the thing that's always there. Discipline shows up when motivation doesn't yes sir.

Shed Geek:

So instead you just get up and you say, well, I gotta go to the gym today. Why you don't feel like it doesn't matter, doesn't matter what I feel like doing. You care for your. You care for your children. I know your dad cares for you yes, sir you know you care for your children so you don't say can't go to work today, right?

Isaiah Adams:

you know kids gotta eat, that also ties into your priorities and your goals too, you know. So, like my ideal life. I say this I say my ideal life would be able to travel. I love, we enjoy golf, so we're golf fanatics, so I would love to just travel and golf, and you know that would be ideal. So how do I get there? Well, I have to work this much and I have to make this much. You know there's goals there, but I don't know, you know, what kind of purpose do you have? Are you hoping people, are you? You know, and then also you, you tie in your spiritual life to that. Yeah, you know there there's a, there's large topics there, so, and those goals will adjust. But that's, that's a good conversation that can get very deep.

Shed Geek:

It is because it's kind of part of your nature and your makeup and all of these things. And I used to say for years I just haven't separated my work life from my spiritual life, to my family life, to all of this stuff, and I still don't know that I have it all figured out. I always marvel at the guys who at least pretend like they've got it figured out, because I'm like I don't know.

Shed Geek:

You're just really selling me or there's a new level or something. But listen, guys, I don't have it all figured out, but I'll tell you what there's nothing about me so far that wants to get up and quit.

Shed Geek:

Now I've been there, I've been to the bottom of the barrel, the end of my rope, and I like to tell people all the time and if I'm not careful that conversation gets to an emotional one real quick. It's like when you've had the worst day of your life, when you don't feel like it's your valuable to be here on earth. Every day after that is a good day. Because it's better than the day that you feel the most worthless you've ever felt.

Shed Geek:

Yes sir, you know. So like it just gave me the confidence to come out of my shell.

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Shed Geek:

Some will tell you don't put politics out there, you know, on your facebook page or as part of your stuff. Don't put your religion out there, like most people will almost immediately say you know, don't.

Isaiah Adams:

Don't talk politics or religion right, and the sales game is what you're talking about, right?

Shed Geek:

yeah, yeah, yeah, obviously it's like that's what they say, and I'm like you know, I don't know if I talk it, but I mean like I distinctly remember times, for instance, when there was a lady who showed up at her sales lot, and you know why she was there. She was there because her son passed. And you're like, well, that doesn't make any sense. Well, she was there because she needed a place to put his stuff.

Isaiah Adams:

Man, that's a deep conversation.

Shed Geek:

How much does that change your approach?

Speaker 4:

towards the sale.

Shed Geek:

And I really backed off and was like I'm happy to sell you whatever, you want, anything or whatever, and did my best to help her. And what I come to find out is like she didn't really need something for sale that day. She needed someone to talk to. Yes, sir, we talked for an hour, prayed together. Wow, amazing, just encouraged her amazing and I was like wait a minute, paradigm shift came into work today, thinking I needed to sell the building. You know, God said no, got a different mission for you?

Shed Geek:

yes, sir yes, sir, and you're like, well, I didn't see that coming. And so then it changes you, and I think what it did for me more than anything is just made me sensitive to like why someone might show up. You can you know they can show up and you can be like, well, I guess I'll help you if I can, or be an order taker or whatever, and I'm like man these. There's no telling what what's on people's mind whenever they're there, or why they're there to purchase a storage building, maybe for that exact reason yes, my husband passed away a place to put his stuff.

Shed Geek:

I don't want to get rid of it yet. You just got to be sensitive to where the conversation might go.

Isaiah Adams:

And I think you can do that from the very beginning of the sale. Shannon, I've not been in sales but for I think this is going on my sixth year, so I have nowhere near perfected it. I have so much to learn. But you set yourself up for the whole experience. That's kind of what back on and beyond our slogan, and it's not like trademarked or nothing. I'm not like yo, you can't use this. We just love that because we want you to enjoy your experience here when you show up on this lot. We want you to enjoy looking at the buildings, we want you to enjoy the friendly service that you're going to receive.

Isaiah Adams:

And if you don't buy I had this happen just a few days ago a customer texted me and they were. I didn't have the product that they were looking for. I couldn't get it. I really didn't want to fool with it, so I told him. I said, well, this is an alternative product here, but if that doesn't fit your needs and we never do business together that's completely okay. I appreciate the opportunity, the connection, and if you know anybody else looking, just send them my way. So, it wasn't a lot of pressure. But you set yourself up from the very beginning of the sale. You greet them. And have you heard of Andy Elliott? Yeah, I'm sure you have. Yeah, guy is super alpha right, cool dude. Yeah, you know, everybody can criticize whatever. But another quote that I heard is you'll never receive criticism from somebody doing less than you.

Speaker 4:

Yeah, that's right.

Isaiah Adams:

never receive criticism from somebody doing less than you. Yeah, so, yeah, so you, there's a whole like him, don't like him. It's really not that, but the guy. When you show up on a lot, you shake their hand, you offer them something to drink. You want them to enjoy the entirety. And it may be that some grandma comes in and you have a coffee for and she just is lonely because her husband passed away and she don't have any family in the region.

Isaac Adams:

Maybe that's the story for that day. That's it.

Isaiah Adams:

It goes beyond just the buildings, but we want them to enjoy the experience fully.

Shed Geek:

Well, unfortunately, 47 minutes goes by really fast I've said this 100 times on 100 podcasts but it does go by fast. It's way less pressure than you think, so I encourage you guys to come on. I hope you guys haven't felt uneasy at all.

Isaiah Adams:

Been wonderful.

Shed Geek:

And it flies by.

Isaiah Adams:

Thoroughly enjoyed it.

Shed Geek:

I'm up against a time crunch but I do want to do one a shout out Appreciate you guys, absolutely everything you're doing, your discipline. We enjoy working with you guys, absolutely everything you're doing, your discipline uh, we enjoy working with you guys. I hear nothing but positive feedback. You know, constantly, uh, you know we hope to be long-term partners and encourage you guys and all of your success and everything you're doing. But I always open up the show at the end for questions. If you guys have any questions, podcast shed questions, whatever it is. If you don't have any, not a problem, but if you do have some, I'll be happy to answer them. You know I rattle on enough and probably have on this episode as much as any.

Isaiah Adams:

No, there's so much to talk about.

Shed Geek:

We do already talk for a long time whenever we all meet, yes, but you know, know, I really do enjoy these conversations yes, sir and it's the reason why I wanted to start a podcast, was because it's the reason I founded a podcast, is because we need to be able to have these conversations that happen around the world, at shed expo, you know, at any trade show, at barbecue events, like we just attended at the southern Indiana barbecue some of the best podcasts ever.

Shed Geek:

That happened right there at a table that no one ever gets on a recording, and like those would actually if I could only be a fly on the wall and like be able to record those and put that content solving problems and whatever else, yeah you know it, it betters your industry. Yes sir. You know, we haven't said it in a long time. A rising tide lifts all boats, and it's the truth. We still want the industry you know to, to think like that four years into this, 250 podcast episodes in nothing's changed.

Isaiah Adams:

That's what we want Amazing, amazing. A better industry.

Shed Geek:

So any questions that you guys would have, I don't think so, I don't believe so it's been a pleasure.

Isaiah Adams:

Yeah, we thank you so much for the opportunity. We've enjoyed the conversation and a super huge shout-out to Shed Geek Rentals for being awesome to work with, and Shannon with the podcast. If you haven't done a podcast with him yet, if you haven't befriended him yet, please do.

Shed Geek:

He's genuine and a pleasure to be around so kind, so kind and uh, ah gosh, you got me a little bit, you know like it's genuine normally I'm, normally I'm pretty good, but you got me a little bit because, uh, it means a lot.

Shed Geek:

It. It especially means a lot whenever you've been at a place in life that you're like man no one values me, no one values my opinion, no one back, so like to get the feedback. In New Hampshire. I got a messenger message today. A guy said man, I just got the industry. I've been in for a short time, I've been listening to your podcast and learning so much about the industry amazing and I want to put those things out there. You know, whenever I get them, but there's a little bit of like selfishness in me and there's also a part that's like I don't want to seem like I'm bragging or something like that, but, man, it so warms your heart for like people to say those things because it's like you found your purpose and it's like you know like you're living in it.

Speaker 4:

man Like you're living in it.

Shed Geek:

And you're living in it and you're like, hey, keep, keep doing what you're doing, cause I'm like everybody else, doubt myself, doubt my skills, get you know Satan gets in there and begins to do work on the mind and you gotta you know what you put in, what you let in, to what comes out, and you gotta be very careful and uh, I hey, I I'm not above sin.

Shed Geek:

I I that's why I needed Jesus, that's why I still need him, and I know that every day. So, um, I appreciate you guys. This is a kind thing for you to say. Yes, sir, um love working with you guys too. It's been great yeah we appreciate it.

Isaac Adams:

It's. It's easy to work with somebody who's you know more than just somebody to work with. You know, when you get on a personal level, friends.

Shed Geek:

Yeah, that's what it's supposed to be. I think, man, I don't know, if I'm missing the mark, then I will die on that hill, but that's the one I'll we agree, we agree.

Isaiah Adams:

Everybody can win. Everybody can win. There's all kinds of differences of personalities, differences of opinions, and that's completely okay. The industry across the industry, whether it be podcasting or selling or delivering whatever, there's enough room for everyone. Everyone can win came from nothing.

Shed Geek:

I mean I don't. I don't know if I've told my story or I don't tell it enough. I mean, like I talk about, you know, our growing up all the time. My dad was one of 16, mom was one of nine. Neither one graduated high school. You know what I mean. Like my dad's never made ten dollars an hour in his life. Wow, like I've, I've all you know. Like I've already and this is just maybe sounds, you know, whatever. If it's a statement of arrogance, please forgive me, but I probably made more money than both of my parents have made combined in their lifetime already, and not because I deserve that, but because they, you know they did set me on the right trajectory of like what it meant to work hard, but it wasn't like a lot of talk about college, or we didn't have a trust, or you know what I mean and I'm not dogging those guys that did, hey absolutely, yeah, hey, I wish I was you, that's right that's what I'm trying to do for my children exactly

Shed Geek:

yes, I was like we just didn't come from that. It was school of the hard knocks and you, you know you had to work hard and you know, six, eight years ago I was making 413 bucks a week trying to raise a family. Yes, sir, I'm in my 30s, struggling, you know so like to have this opportunity, not just personally, but also financially, spiritually. You know what I mean.

Speaker 4:

Like all of those things emotionally. Oh yeah, it's a dude, it's a win.

Shed Geek:

So, like I appreciate you guys and anyone that partners with us, and I never want to displace that trust.

Isaiah Adams:

Yes, sir, same here Appreciate you guys. Man, thanks for being on the show. Yes, sir, thank you for having us.